After the Olympic Games, How Can a Commercial Vehicle Firm "Dance Marvel"


With the end of the Olympic Games, various industries related to the Olympic Games began to take stock. Like the Chinese Army, there are also Chinese companies serving all walks of life. From preparation to debut, they all demonstrated the rise of the Chinese economy to the world with brilliant performance. The Chinese commercial vehicle team is a backbone among them.

1000 Yisitanna light passengers went to Beijing to provide business vehicle services for the Olympic Games Organizing Committee and athletes from other countries; more than 2,600 Yutong buses went to Beijing to serve passenger services for most routes of the Olympic Games; 60 Wuling microbuses entered Beijing , to assume the "Red Cross Olympic emergency service vehicle" the heavy responsibility ... ... there are more familiar, or unfamiliar figure, rush to different Olympic cities.

As busy as they are, there are more than 110 Iveco escort cars guarded by Zhenyuan. After the end of each game, Zhenyuan escorts will be responsible for escorting athletes' urine samples to designated locations for stimulant testing. In addition, we can see a large number of special vehicles in the surrounding areas of the stadium serving various Olympic-related industries, such as the police car that guarantees the safety of the Olympic Games, and the mobile weather vehicles that monitor the weather changes on the stadium at any time. The Olympics “environmental monitoring vehicles escorted and the food inspection vehicles that prosecuted food safety and quality, and most of them were modified from Iveco.

In addition to Nanjing Iveco, the latest appearance of Beijing’s Yutong’s new-generation all-aluminium passenger car and Foton’s Ouma’s revamped photography vehicle have made foreign media admiration. “Compared to cars, China’s commercial vehicles are more competitive in the global market. From this Beijing Olympics, we can see that domestic commercial vehicle companies such as Nanjing Iveco, Futian, Yutong, and Jinlong are in cooperation with Mercedes-Benz and Volvo. Nothing in the confrontation did not happen," Lin Wei told reporters.

According to the statistics of China Association of Automobile Manufacturers, the sales growth of commercial vehicles in the first half of the year reached 21.98%. However, due to the influence of China III emission standards and unfavorable factors such as the continuous rise of CPI, the industry is generally not optimistic about the development of the commercial vehicle market in the second half of the year. Relatively speaking, the overseas market and special vehicle market will undoubtedly become the two “golden dolls” in the hands of commercial vehicle companies.

It is estimated that the Beijing Olympic Games will bring up to several hundred million yuan in market demand for China's special-purpose vehicle market. Obviously, this market belongs only to commercial vehicle companies. Through the Beijing Olympics, it can be seen that commercial vehicles such as Nanjing Iveco, Futian, Yutong, and Jinlong have almost completely monopolized the special car market for the Olympic Games.

On the Olympic stage, the image of commercial vehicle companies in China has also been very well promoted. Satinder Bindra, Director of the Information Department of the United Nations Environment Program, praised the Iveco Environmental Monitoring Vehicle on the streets of Beijing. This also lays the foundation for the "going sea" of commercial vehicles in China. Shi Yancai, the brand director of Nanjing Iveco Automobile Sales, made this practice "curve marketing."

“As long as the company is conscious, well-planned and capable, we can achieve greater results at a smaller price.” Shi Zicai said, “But whatever marketing is, the most important source is our guarantee of product quality. Only by ensuring the superiority and leadership of our products, our marketing ability can truly achieve long-term good dancing.”

“For China’s commercial vehicle companies, being able to become part of the Olympic service system is itself a confirmation of the quality of their products.” said Lin Wei, Secretary-General of the China Light Vehicle Joint Analysis Association.

Some experts believe that Olympic business opportunities are not absolute opportunities for Chinese auto companies. In fact, the Olympic Games are only the core part of the Olympic business opportunities. As long as the products and marketing are good enough in the Olympic Games platform covering many fields, Strong car companies have every chance to show their skills on this big stage. "But quality is the basis of everything. Without the quality of Olympic standards, there will be no chance in the post-Olympic era."

It is understood that Nanjing Iveco's new light passenger PowerDaily has been listed in Shanghai, Futian recently launched a number of State III light trucks in Shanghai. "The World Expo and the Olympic Games are a rare opportunity for us. Our products serve a variety of fields at the Olympic Games and are also fully capable of serving the Expo."

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