Recently, at a time when all parts of the country commemorated the 30th anniversary of reform and opening up, Weichai Power 2009 annual business conference was held in Weifang City, Shandong Province. Weichai chairman Tan Xuguang briefed the suppliers, OEMs, distributors, and service providers attending the conference on the company's 10-year reform achievements, and did not say that the industry is facing a major economic environment brought about by the global financial crisis. Change, and think that the automotive industry has encountered a colder winter than in 2005. However, at the same time, he also stated that based on the competitive advantages accumulated through 10 years of innovation and development, as well as the gold industry chain formed with upstream and downstream companies, Weichai has the confidence to overcome difficulties. At the meeting, Tan Xuguang reviewed the course of Weichai’s extraordinary development in the past 10 years. From 1998 to 2008, the Weichai Group's annual sales revenue increased from 500 million yuan to 50 billion yuan, its total assets increased from 1.5 billion yuan to 31.8 billion yuan, and its annual export earnings increased from 20 million US dollars to 800 million U.S. dollars. The volume increased from 2.03 million kilowatts to 70 million kilowatts. Weichai has been selected as one of the Top 500 Chinese Enterprises for five consecutive years and has become one of the fastest growing and best-run companies in the industry. Regarding the reason for Weichai's 10 years of successful reforms, Tan Xuguang believes that there are three aspects worthy of summing up: One is to explore a road of independent innovation. Weichai took the lead in advocating the concept of “mainly based on me and innovation through linkageâ€, insisted on introducing, absorbing, re-innovating and integrating innovation, and built a research and development platform for “three countries and six regionsâ€. By fully sharing the industrial chain and R&D resources at home and abroad, Weichai has successfully developed a series of high-power high-speed diesel engines with complete independent intellectual property rights and emission standards in the country 3, country 4 and higher standards represented by “Lan Qingâ€. Weichai’s leading position in engine technology research and development achieved a leap from “Made in China†to “Created in China.†The second is to create a power brand that is renowned both at home and abroad. Taking the opportunity of the “Symposium on Coordinated Development of Construction Machinery and Modern Power†recorded in the history of Weichai Development in 2000, Weichai has carried out a strategic shift in product structure and market structure adjustment. The Group’s products have fully entered heavy trucks, construction machinery, Passenger cars, ships, power generation equipment supporting market, the series of engines in the segment market long-term share of the first to maintain a comprehensive establishment of the company's General Dynamics Group status. At the same time, 30,000 Taiwan Weichai Power Engine OEMs are entering the international market every year, creating an “Made in China†international brand. The company has successively won the titles of China Famous Brand, China Famous Brand and National Quality Award. The “Weichai Power†brand has been selected as one of the top 500 Asian brands for many years. The company has achieved a leap from operating products to operating brands. The third is to create a "weldwood model" in the field of capital operations. With the signing of Weichai Power Co., Ltd.'s listing in Hong Kong in 2004, Weichai entered the capital market, realized the two-wheel drive of capital operation and product management, and opened the way to internationalization. In 2007, the company reorganized, absorbed and merged the Hunan Torch and successfully returned to the A-share market. The company achieved an effective extension of the industrial chain. The business segment developed from a single engine product to a complete heavy-duty automotive industry chain, which greatly enhanced the company's ability to resist risks. . A series of successful operation of Weichai has created the “weldwood model†in the capital market and laid a solid foundation for the long-term development of the company. For the global financial crisis that evolved from the US subprime mortgage crisis that began in the second half of this year, Tan Xuguang said that it is affecting China’s real economy, but Weichai has confidence to overcome difficulties. He believes that confidence first comes from the competitive advantage accumulated during the 10 years of innovation and development, and secondly that the value generated by the gold industry chain enhances the ability of the company to resist risks. In this golden industrial chain, powertrain resources such as Weichai Power Engine, Fast Transmission, Shaanxi Hande Axle, etc. are gathered, which means that Weichai has become the only complete powertrain system in the world. The group is conducive to playing a synergistic competitive advantage among enterprises. It is reported that as early as the beginning of December last year, Weichai sent a warning to the entire group that the global economic recession is coming. Starting from September of this year, the company also organized a professional research team to conduct a comprehensive assessment of the domestic and foreign capital markets, product markets, and talent market, carefully study the industry's future trends, and effectively formulate response measures. As an effective measure to deal with the economic crisis, Tan Xuguang particularly emphasized that in the long-term cooperation process, Weichai Power has formed an unbreakable interest community with a large number of suppliers, OEMs, distributors, and service providers. The multi-level strategic cooperation platform has expanded various business cooperation areas and provided a strong guarantee for the sustainable development of Weichai. [next] The reporter learned from the business conference that in 2009, Weichai Power will build "three major competitive advantages" around the "three cores": First, take Lanqing Power as the core to create product portfolio competitive advantage. Weichai continued to launch large-scale launches of the WP10 and WP12 engines at the same time to the masses in the society. At the same time, based on the 10-liter and 12-liter engines, the power segment extended downwards and accelerated the introduction of WP5 and WP7 products to the market. WP5 and WP7 took advantage of Lanxin Power's core technology and learned from the world's most advanced concept of small and medium-displacement engine R&D. It is a new model tailored for 8 to 12 meters passenger cars, medium and heavy trucks, and various construction machinery. . The introduction of these two models signifies that Weichai's products and market structure are more reasonable, and its continuous growth capability will be significantly enhanced. Second, the core of the 5P service project is to create post-market competitive advantages. In 2009, Weichai Power will focus on building 5P service projects with professional services, exclusive accessories, special oil products, proprietary technology products, and professional remanufacturing as the core. This will provide customers with comprehensive protection services for blue-chip and three-year services, and create new products for customers. The greatest value. At the same time, the 5P service project is also a brand-new profit model tailored by Weichai for the majority of dealers and special service centers. It is expected that in 2009, dealers and maintenance service centers will be added with profits of more than 500 million yuan to realize manufacturing. Business, distributors and service providers win. The third is the powertrain system as the core to create a synergistic competitive advantage of the industrial chain. Tan Xuguang pointed out that in today's economic integration, market competition has already risen from independent competition among individual enterprises to joint competition between industrial chains. Weichai will use the powertrain system as the core to give full play to the advantages of Weichai Power and the entire industry chain of OEMs, distributors, suppliers, and users to jointly create the synergistic competitive advantages of the industrial chain and enable all aspects of the industrial chain. All have become strong brands in their respective fields, forming an unbreakable interest community, achieving harmony and common development. It is reported that in 2008, Weichai Group's sales revenue is expected to reach 50 billion yuan; According to the plan, in the next five years of development, the Group's sales revenue will strive to exceed 100 billion yuan, laying a solid foundation for entering the world's top 500 companies. hangzhou mankun imp. exp. co., ltd. , https://www.multihzmachine.com