In 2016, for any heavy truck company, the biggest opponent is not others, but yourself! For any heavy truck company, the most important task is to reduce costs, reduce costs, and reduce costs! (Important things say three times). Whether heavy-duty truck companies can reduce their costs and whether they can make their profits (or reduce losses) will be a matter of life and death. Difficult 2015 In 2015, how many profitable companies are there in the heavy truck industry? In general, heavy-duty trucks sell 10,000 vehicles a year, and the annual sales are over 10,000. This company can almost be profitable. In 2015, there were only 8 companies with sales of more than 10,000 vehicles, and the remaining 20 companies almost inevitably entered a loss situation. However, if the company has a serious overcapacity or has a long industrial chain (such as self-produced engines, gearboxes, etc.), even those eight companies that sell more than 10,000 yuan may still lose money. Looking at the listed company of Hualing Xingma, the 2015 heavy-duty truck industry sold more than 10,000, and the eighth-ranked company is expected to lose money in 2015. In the same year, the sales volume was around 10,000. In 2008, Valin was still making a profit, and it will lose money in 2015. This is because Valin has a larger production capacity in 2015 and a longer industrial chain. The total sales volume of the heavy truck market in 2008 was 540,000 units, and in 2015 it was 550,000 units. However, the entire industry, the profitability in 2015 is far worse than in 2008. For example, Hualing Xingma, the sales volume in 2008 was 12,828 units, and the sales volume in 2015 was 11,568 units. In 2008, its operating profit was 34,659,877.31 yuan, but in 2015 it was expected to lose 850 million to 950 million. In fact, not only Hualing, almost all heavy truck companies, the days of 2015 are more difficult than in 2008. This is because after experiencing a total market sales of one million in 2010, major companies have increased their production capacity and expanded their industrial chain. When sales return to the magnitude of 550,000 vehicles, corporate profits have been greatly weakened, or from profit to loss. In 2015, heavy truck companies almost never had a good time. Recognize money without recognizing people What is the total sales volume of the heavy truck market in 2016? 500,000 vehicles? 550,000 cars? 600,000? 650,000 cars? How is the height of the fistula, 800,000 is almost impossible, 1 million, do not think about it. How much capacity does the heavy truck industry have? At least 2 million vehicles or more. All production capacity needs the support of the plant and equipment. All the plants and equipment need to be amortized to each vehicle, which is not the cost of maintaining these plants and equipment. It is almost certain that in 2016, the days of heavy truck companies may be more difficult than in 2015 (the overall macroeconomic environment is even worse), the amount of losses may increase, and the loss may be expanded. F109c4cc8bea47cf31e3be7c9b67197d When any company is facing losses, the first priority is to turn losses into profits. It is not a profit, and it is a problem for companies to survive. Losing enterprises, the boss himself can do it, this problem is even more urgent. As the saying goes: "The world is warm and cold, the world is hot." This sentence, in the market economy, may be the most vivid. When the industry is good and the sales volume of the company is also rising, you are a hero; once the sales volume is down, the company loses money and may be replaced immediately. Just like Bei Ben, in 2010, sales of 45,000, Wang Shihong is the existence of God. In 2012, the total sales volume of the heavy truck industry fell by 630,000 from 1.02 million vehicles, and the sales of Beiben fell by 24,000. Wang Shihong was transferred. Although after a toss, Wang Shihong was transferred back to the North Ben "save field", but the North Ben has been hurt by such a toss. This is a cruel, cold reality, sales decline, corporate losses, corporate CEOs may be replaced, regardless of the brilliant performance of the boss before, whether the new CEO is more capable than this, regardless of this change Whether people are better for business development. The same is true for Hualing Xingma. In the ranks of the boss, Liu Hanru is definitely the most ambitious, one of the most versatile and hardworking hard-working bosses. Maybe he can't find a second one that is more suitable for controlling Valin. Moreover, it is still leading the Star Horse to go public, so that a special car company can create a legendary figure on the stock market that is better than a car company. so what? At the beginning of 2016, Hualing Xingma’s pre-loss annual report came out. Jianghuli immediately said that Hualing Xingma had to change its shareholder, and even Liu Hanru’s status was not guaranteed. Although such an article may be just some people's guesswork, self-discipline, and unfounded, but in reality, the wind and the wind will definitely jump out at this time. Under the loss, anything can happen. Because, this world sometimes responds to the old saying - admit money and not recognize people. Think about the heavy truck industry, how many old people always leave because of the industry decline, performance is not ideal? Is Futian Daimler performing well? This is almost a model enterprise in the whole industry in terms of business capability. It has high labor productivity and many aspects are the vane of the industry. so what? Under the red line of Fukuda Daimler, the joint venture company must reach 5% of the return on assets, the president of the company, after three years of establishment, has not been replaced by another party to the joint venture? There is also Xiong Weiming of SAIC Iveco Hongyan. In the past few years, I have been thinking hard and doing my best, but what about it? I believe that when he leaves, he must have regrets that he has not completed his task. This is the reality, the cruel reality. Why is cost reduction so important? In Michael Burt's theory of competitive advantage, the most important point in the competitive advantage for companies is the "cost advantage." At present, cost is not just a question of having a competitive advantage, but a question of whether or not it can survive. Innovative products, enterprise transformation, and upgrading of technology are all long-term solutions; in 2016, the most important thing is to survive first. The failure to reduce costs and reverse losses is the biggest threat to "living." When I was thinking about heavy-duty trucks, when I was in the top spot in the heavy-duty truck market in 2005 and 2006, what was the most bullish? The most cattle is the general manager Cai Dong said: "Haowo's cost is the lowest. If heavy trucks reduce the price of HOWO to the cost price, other companies will die." Nowadays, China National Heavy Duty Truck, if it can really reduce the cost of MAN technology products, such as the sudden drop in price of T7H, then a lot of enterprises will die. The probability of this incident is not big, because the cost of heavy truck products The composition is quite complicated and it is not so fast.) Nowadays, the sales volume of the heavy truck market is no longer the case. The market cannot sell so many cards, and it can not raise so many enterprises. And the price war is not that everyone doesn't want to fight and can't fight. Looking at the market economy for hundreds of years, the most cruel way to go to capacity is that there must be a company to die. Don't want to die? If you don't want to die, you must make great efforts to reduce costs. You must have the courage to "break the wrist". Compared with foreign heavy-duty trucks, Chinese heavy-duty truck companies are really not low-cost, but the cost is too high. Foreign heavy trucks, which is not only a platform, which is not only a cab, which is not only a few models and key components? Around this, foreign heavy-duty truck companies still want different companies to develop only one platform, reduce costs through sharing platforms; at the expense of designing outsourced cabs to reduce costs; reduce costs through modularization and generalization; Lean manufacturing and lean logistics to reduce costs. But China's heavy truck companies, how many platforms are in production at the same time? How many models are there on the number announcement? How many engines are there in the count? How many gearboxes? How many kinds of axles? How many lean productions have made a home? Who can do lean logistics? (Fortunately, there are many heavy-duty truck platforms. There are many production bases all over the country. Many models can't be recognized. There are several platforms for engines, and there are countless spare parts. If this is not the case, many companies will die in 2015. It is. There are also companies that do not have the technical strength of heavy trucks. They also have several platforms, a large number of models, and a myriad of key components...) Reducing costs is promising In 2016, a major focus of national economic work is to go to production capacity. Similarly, an important task for the heavy-duty truck industry is to go to capacity, and to reduce costs more than to de-capacity (“cost reduction†covers “de-capacityâ€). For many companies, only by going to capacity can we significantly reduce costs; only by reducing costs can we make a profit. Many companies have already "reluctantly" stepped out of this step. For example, the Beiben heavy truck has closed the Penglai factory and the new production line of Beiben Baotou. Now the number of employees in the factory has dropped from the highest of 8,000 to more than 3,000 now. In fact, look at the companies that have been relatively moist in 2014 and 2015. All of them are not so blindly expanding their production capacity, building new factories, and enterprises that do not expand the industrial chain, such as Shaanxi Auto and Dongfeng Liuqi. Why can Dongfeng Commercial Vehicles continue to increase their market share in 2015? The most important reason is that its cost is lower than many companies. Thanks to the joint venture with Nissan and the introduction of Nissan-style lean production management, Dongfeng Commercial Vehicles can manage the gap with other heavy truck companies in China, and then outperform other companies in manufacturing costs. In fact, in addition to capacity, heavy truck companies can reduce the number of models and reduce the number of key components, which can reduce a lot of costs. The heavy trucks of Dongfeng Liuqi have been reduced from the thousands in 2010 to the current 113, which still does not increase the market share. Shaanxi Auto is basically only a platform of Delong, and can not meet the main market demand. Dongfeng commercial vehicles sold more than 100,000 vehicles a year, covering almost all parts of the country. A large number of special vehicles, Tianlong (Tianjin) a platform is not satisfied? What new base, cut it; what is not to make money, but also to affix the attached factory, cut it; what year can not sell dozens of models, cut it; what can not be installed in a number of supporting factories, cut it... To speculate on stocks, you must learn to stop loss, make heavy cards, and learn to stop loss. No matter how good things are, it is better to be important; dreams are great, first live and then talk; the boss is even more powerful, and the chair under the buttocks must be seated firmly, to say how the next enterprise develops. At that time, the Communist Party of China, when it was the fifth anti-encirclement campaign, was so devastating that an important reason was because of the factory equipment, "important" documents, and a lot of "property". There were more casualties in the Long March, and nothing was worth the money. After all, it survived. The so-called stay in the green hills, not afraid of no firewood. What was the most important task of the Red Army every day in Yan'an? Going up the mountain to farmland, spinning cotton inside the cave! Therefore, to be mixed in the heavy trucks in 2016, don't be so embarrassed, don't have to compete with anyone, first make your own homework clear. "There must be Anne outside," this is not true during the anti-Japanese period. Now it is right for the heavy truck industry. Clean up the portal first, practice the internal strength, and do not care how others walk on the rivers and lakes, and then live and say it. It is worth pointing out that to be profitable, open source and throttling are just as important. However, in the current heavy-duty market where there is a serious overcapacity and fierce competition, the cost of open source is too large and not easy to be effective. As soon as you lower the price, others will follow up. In the end, you will lower the price, lose your profits, and the sales will not improve. You make all kinds of "sugges", to grab someone else's territory, others will inevitably hold on to the fight, if you don't get it, you will lose both sides, even if you have not lost anything, you can't afford it. Therefore, investing your resources in open source may be a waste of effort but little effect. While reducing costs and reducing costs, it is relatively easy to achieve, and the effect is easy to consolidate, because most Chinese heavy-duty truck companies have great potential for management improvement, and there is still a lot of room for reducing various wastes. Therefore, in 2016, the most important job for all heavy truck companies is to find the extreme value of cost reduction in the boundary of maintaining market share. Once the cost of the company has come down, it can not only overcome the difficulties ahead, but also gain an advantage in the future competition. After reading this article, do you want to say that the reality is cruel? Is the world cold and cool? The author wants to end this article with a famous saying by Roman Roland: "There is only one kind of heroism in the world, that is, after seeing the truth of life, still love life." Come on!
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