Power battery industry is becoming increasingly standard from price war to value war

The power battery industry is an industry closely related to the lives of ordinary people. The price war has continued. From retail bloody battles to e-commerce fights, businesses are “price-conscious” in order to compete for market control. Concomitant with this, however, is the "quality in the end," the transaction costs continue to accumulate and circulation, and ultimately allow consumers to pay the bill.

Power battery industry is becoming increasingly standard from price war to value war

At present, the price war has brought three major hazards to the power battery industry: First, it makes dealers unprofitable. The manufacturer implements the “first payment after settlement” mode and continuously presses the distributors, making the dealers “ Abduction." The second is the vicious competition of battery manufacturers, the production giants have opened up bad examples, and the industry has been destroyed. Third, consumers are the biggest victims. In order to expand the scale, the manufacturers OEM, shoddy, battery quality collapse, consumer interests are destroyed.

In other words, "price in the end" ultimately leads to quality in the end, word of mouth in the end. "The price war is a no return, trying to expect through the price war to reunify the arena is just a dream of Huang Xi, injured one thousand self-defeat eight hundred." Chairman of the Hong Kong Soviet Union Group, Haibao battery Shen Weixin appealed.

Shen Weixin said: “Haibao only fights value wars and does not fight price wars. Hypertherm wants to pass positive energy to the industry.”

Power battery industry prices plunged, channel interests are not protected, and Shen Weixin told reporters: “Haibao battery has always insisted on the high-end line, single product prices are generally higher than the industry 10%, 2013 total performance close to 1.5 billion, growth At 30%, gross profit margins have also increased, and channel providers have basically lost money.”

In this regard, Professor Su Jiancheng, an expert in the power battery industry and executive director of the Institute of Strategy and Crisis Management at Shanghai Jiao Tong University, believes that science and technology are the core competitiveness of Hypertherm. The Haibao brand has a 32-year history and has consistently adhered to “Cadmium-free internalization into mature processes”, and Maintain technical advantages in the segmented areas.

In 2014, lead-acid batteries were cadmium-free , and cadmium batteries were included in the phase-out products by the National Development and Reform Commission. The Haibao production base was the first batch of companies in the country that had passed the verification of the Ministry of Environmental Protection and the Ministry of Industry and Information Technology. "Haibao will usher in a huge policy dividend and at the same time prove Haibao's strategic vision. Of course, the most stringent policy shift in the history of the battery industry will put tremendous pressure on similar businesses," said Su Jiancheng.

The sharing model with distributors is Haibao's second largest competitiveness. To expand the channels, Hypertherm intensified its cooperation with distributors, such as providing supply chain financial services and three-dimensional logistics for distributors, and expanded the rebates to fully benefit. Su Jiancheng stated that the biggest bottleneck of Haibao is still the expansion of channel size. Haibao is similar to the “green city” of the real estate industry, Shen Weixin is “Song Weiping”, and Greentown also has high-quality houses, but the market leaders are Vanke and Evergrande.

Shen Yuting, the head of the Hong Kong Suzhong Group, revealed to reporters that in order to break through the bottleneck and expand the scale, the investment in the 1 billion-yuan Haibao Rudong battery modernization production base with a total investment of 1 billion yuan is on schedule. At the same time, Haibao actively embraces the Internet and takes the lead in the industry. Promote information construction, build teams to build O2O platforms, test water micro-signal services, and issue “Haibao Super ID cards”.

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