On January 19, 2011, the Yuchai Machine Marketing Service Conference 2011 was held in "Egret Island" Xiamen. The theme of the conference was "Professionalism, Creation, Transcendence - New Heights, New Starting Point" and a review of Yuchai's eleventh · "The Yuchai miracle" created during the development period, production and sales scale, technological leadership, and product innovation during the "Five-Year Plan" period, put forward Yuchai's "12th Five-Year Plan" strategic plan, and the overall thinking, management policy and production and marketing of 2011 Goal and deployment of marketing services for Yuchai Machinery in 2011 to fully create Yuchai's machine excellence. Vice presidents of the China Federation of Machinery Industry Zhang Xiaozheng, vice president of the China Quality Association, Mr. Hao Hui and other industry leaders attended the conference and gave guidance. More than 1400 Yuchai machinery dealers, service providers, representatives of YC supplier federations, and accessories dealers from all over the country gathered to discuss plans for Yuchai's machine marketing services. Nearly 100 partners including Dongfeng Motor Co., Ltd. commercial vehicle company and Anhui Jianghuai Automobile Co., Ltd. commercial vehicle company attended the conference and congratulated. More than 30 national and local news media, including China Truck Network [], provided instant reports on the conference. "Yuchai Machinery" new logo high-profile debut The conference first held the launch of the new logo of "Yuchai Machinery". Yu Ping, Chairman of the Board of Directors of Yuchai Machinery Group Co., Ltd., Mr. Zhang Xiaotong, Executive Vice President of China Machinery Industry Federation, and Mr. Yan Hui, Vice Chairman of China Quality Association, jointly promoted the new Marking putters, launching a new logo for Yuchai Machinery, opened a new chapter in Yuchai's brand history. In the 60 years of development, Yuchai has been committed to promoting the internationalization of the Yuchai brand. During the "11th Five-Year Plan" period, Yuchai enhanced the core competitiveness of Yuchai's brands through technological innovation, quality improvement, and cultural innovation. The brand value increased from 4.682 billion yuan in 2006 to 8.009 billion yuan in 2010, and has become a continuous improvement for many years. China's first power brand. At the beginning of the "Twelfth Five-Year Plan", Yuchai carried Yuchai's ideal of internationalization on the basis of inheritance, and endowed the new logo with richer connotations: In the new logo of "Yuchai Machinery", red represents "passion" and "China", and blue represents the combination of "science and technology", "world", "China Red" and "world blue", and the Yuchai machinery is based on China. Go to the world, passionately expand the international strategy of market space. The "YC" word mark in the "YC" icon is the initial letter of "Yuchai" Pinyin, and is also the English abbreviation of "Yulin China." It symbolizes Yuchai's firm belief in representing the national power of China and building an internationally known brand. English Diesel represented "Yuchai Machinery" to promote the innovative spirit of Diesel inventing the first diesel engine, inheriting passion and driving excellence. Yuyi is committed to the road of internationalization, environmental protection, technology, and outstanding power to become the market leader's sustainable development strategy. During the "Twelfth Five-Year Plan" period, Yuchai will position itself with "Passion, Environmental Protection, Technology, and Innovation" and will use "Excellent power, globalize yuchai" as its brand declaration to constantly exceed and continue to create for users. More value products! At the same time, Yuchai will stand at a new height, plan to launch a series of high-end new products, promote the internationalization of the brand of Yuchai Machinery, and build Yuchai into the main export base of China’s own-brand diesel engines. Strong brand matrix, building corporate brand, product brand, service brand with Yuchai characteristics. Recalling the brilliant "Eleventh Five-Year" In 2010, Yuchai Group realized a total tax-included sales revenue of 36.838 billion yuan, a year-on-year increase of 35.45%. This is the first time that Yuchai Group has entered into a business with 30 billion yuan. Compared with 2005, sales revenue grew from 12.138 billion yuan to 36.838 billion yuan, equivalent to the creation of two Yuchai in five years. Among them, the engine segment cumulatively achieved sales of 749,671 units, an increase of 11.13% year-on-year; the accumulated sales revenue was 20.486 billion yuan, an increase of 27.62% over the same period last year. The core company Yuchai Machinery Co., Ltd. achieved an engine output of 2.06 million units during the "11th Five-Year Plan" period, of which 551,596 units were sold in 2010, and the first output exceeded 500,000 units, an increase of 17.89% year-on-year; sales revenue was 19.103 billion yuan. Yuan, a year-on-year increase of 30.02%. Junping said that during the “11th Five-Year Plan†period, through the adjustment of industrial layout, integration of industrial resources, and optimization of industrial structure, Yuchai Group has basically formed 29 holdings and equity participation companies in six major sectors. Development of large group industrial structure. The industrial layout extends to Xiamen, Fujian, Wuhu, Anhui, Jining, Shandong, Changzhou, Jiangsu, Ziyang, Sichuan, and Zhuhai, Guangdong, creating advantages in the “two product chains†of the engine product chain and the engineering machinery product chain. While the engine's product chain is further stretched, other industrial sectors have risen rapidly, sales revenue and engine segment sales have increased at the same time, the overall operating quality has been greatly improved, and survivability has continued to increase. During the "11th Five-Year Plan" period, Yuchai's six major industrial sector sales revenue increased from 2.5 billion yuan in one segment of the engine to five major industrial segments, and the number of subsidiaries with sales revenue exceeding one billion yuan rose from two to eight. Looking forward to the beautiful "Twelve Five" blueprint Facing the complicated international and domestic economic environment during the "12th Five-Year Plan" period, Junping said that in the coming years, the Chinese economy will gradually enter the period of "balanced development and steady growth." Yuchai Group's "12th Five-Year Plan" industry positioning is: "Two product chains, multiple industrial groups." "Two product chains" refers to the engine product chain and the engineering machinery product chain. "Multi-industrial cluster" refers to the group of enterprises that are divided into industries according to the "Yuchai Department". The group is formed mainly based on the current industrial structure and further expanded into new areas. During the “Twelfth Five-Year Plan†period, Yuchai will ensure continuous, high-speed, healthy and coordinated development of “two product chains and multiple industrial clustersâ€, strive to achieve the “Twelfth Five-Year Plan†and achieve sales revenue of over RMB 100 billion. One hundred billion group, to achieve simultaneous growth in total profits and sales revenue. Li Tiansheng, general manager of Yuchai Machinery Co., Ltd., also put forward the contents of Yuchai Machinery Co., Ltd.'s "12th Five-Year Plan" strategic plan, including the future mission and vision, strategic directions, strategic directions, and strategic goals. The mission of the company is "to meet the public's needs with excellence and leadership." The company's vision is "to become the world's best professional power supplier." The strategic direction is "one industry-based, in-depth development: based on the local community, the layout of the world." The strategic principle is: “Building a business platform with technological innovation; obtaining support for the target to protect demand; creating room for growth by expanding the market; fostering competitive advantage by strengthening costs; building momentum for development through innovative mechanisms; and mobilizing strategic funds based on the capital market.†The strategic goal is "double the scale, consolidate the status, strategic alliance, professional value-added, and win-win cooperation." Around the "12th Five-Year Plan" general strategy, Li Tiansheng pointed out the overall thinking for 2011: comprehensive planning and system layout "12th Five-Year Plan", grasping the year of opening in 2011, based on a fine market and close partners, and upgrading technology. With lean manufacturing as the guarantee, the company focuses on consistent reliability and special products, and is driven by innovative operations and professional plans to enhance brand influence and market competitiveness, achieve the goal of producing and selling 600,000 units, and renew record highs. During the "Twelfth Five-Year Plan" period, Yuchai will focus on and specialize in engine R&D and manufacturing, focusing on the development of the country's 5 power, gas engines, and hybrid power. The market will focus on heavy and light development, focusing on breakthroughs in heavy trucks, construction machinery, tractors, and ships. In other fields, we will strive to achieve the annual sales of 1.6 million engines by the end of the "12th Five-Year Plan" period! During the "Twelfth Five-Year Plan" period, as the state vigorously supported the development of "strategic emerging industries" and "adjustment and rejuvenation of key industries," it strictly controlled the scale of enterprises with high energy consumption, high pollution, and excess capacity to provide green, Yuchai, with its own responsibility for environmental protection, will surely usher in a new round of development opportunities. Standing at a new starting point, Yuchai will continue to build a multi-billion yuan Yuchai's magnificent goal. Yuchai will, as always, be mutually beneficial and win-win with customers, OEMs, distributors, service stations and suppliers, and write for the development of the next five years. On the bright one. 2011 is the first year for the implementation of the “Twelfth Five Year Plan†of Yuchai Group, and it is also a festive year for the 60th birthday of Yuchai Group. Yuchai will take the theme of “new height, new starting point—professional, creative, and beyondâ€. It is necessary to make every effort to build Yuchai's outstanding driving force, not only to be more professional in "professionals", but also to make new breakthroughs in "creation", and to achieve new transcendence in "professional" and "creation" in order to create Yuchai. The world-famous brands have achieved the strategic goals of Yuchai’s large multinational corporations. Ship Parts,Aluminum Boat Fittings,Aluminum Ship Fittings,Aluminum Bolt Fittings Shandong Newels International Co., Ltd , https://www.newelsindustrial.com
Yuchai Machine Marketing Service Conference 2011 
Yuchai machinery new company logo released 
Yuchai's new logo 
Part of Yuchai's supporting models
Yu Ping, Chairman of Yuchai Machinery Group Co., Ltd. and Yu Ping, Chairman of Yuchai Machinery Co., Ltd., attended the meeting and delivered an important speech. Junping said that during the "11th Five-Year Plan" period, Yuchai resisted the "threefold pressure" of the international financial crisis, the regulation of state governance, and the vicious price competition in the industry, and not only achieved the grand goal of "rebuilding a Yuchai in three years", but also Achieved the simultaneous development of management quality and scale: 
Li Tiansheng, General Manager of Yuchai Machinery Co., Ltd. released the company's 12th Five-Year Plan