Jiangyin Yuanfang Machinery Manufacture Co., Ltd , https://www.yuanfangmachine.com
The year-end and year-end is the intensive period for the holding of business meetings for heavy truck companies. As of December 31, 2009, the annual business meetings of FAW Jiefang, Dongfeng Commercial Vehicle, China National Heavy Duty Truck, Shaanxi Heavy Duty Truck and Beiben Heavy Truck have been opened. In January 2010, Jianghuai Automobile, SAIC Iveco Hongyan, and Futian Auman and Valin also held annual conferences. At the annual meeting, the company sums up the past, looks to the future, and communicates with distributors at all levels. So, for dealers, did the annual meeting answer their concerns? After the annual meeting, is the dealer satisfied with the business policy for the new year? In this issue, Lemon Tea House invited several dealers to talk about their annual meeting.
Lemon Tea Guest
Jiang Haiping: General Manager of Longchi Group Lianyungang Automobile Sales & Service Co., Ltd., Liberation, Shaanxi Auto Dealer
Sun Zhenhai: General Manager of Shanghai Huayue Automobile Sales Service Co., Ltd., Bei Ben heavy truck dealer
Guo Jingli: General Manager of Weilong Automobile Trading Co., Ltd., Chifeng City, Inner Mongolia, China Heavy Duty Truck and Bei Ben heavy truck dealer
Xue Feng: Deputy General Manager of Sales of Dongfeng Shunda Automobile Distribution & Maintenance Co., Ltd., Shangqiu City, Henan Province, Dongfeng Commercial Vehicle Dealer
Li Nan (a pseudonym): Shenzhen dealer, sales of heavy truck, Shaanxi Auto heavy truck
Moderator: The annual conference is a grand meeting for manufacturers and distributors. Several companies with top sales ranks hold annual conferences. Hundreds of thousands of distributors come from all over the country to hold information and solve problems. The purpose of attending the meeting. After attending the annual meeting, how does the overall feeling of several people feel?
Jiang Haiping: The annual meeting of Shaanxi Auto in 2010 has new meanings compared with previous years. For example, in terms of business policy, Shaanxi Automobile Sales Company has issued a series of policies and has also reformed the marketing staff of enterprises. These should result in sales performance in 2010. There is a big improvement. Liberation followed the luxurious lineup of the previous annual meeting, showing FAW Group’s determination and confidence in liberating this independent brand.
The previous years were generally held in January and before the Spring Festival. Now that the youth will be held in mid-December, companies will become more and more astute. Because the meeting took place in December, the mission of the whole year was basically completed, and the number of sales in the end of the year could be counted. The company could take time to adjust and refine the policy in January. In the past, in January, dealers arrived in mid-January and did not know what the manufacturer's policy of the year was and what the task for the coming year was.
Li Nan: CNHTC and Shaanxi Auto have both informed me 20 years in advance to attend the annual meeting, and companies also need feedback from distributors. All companies are similar in terms of reception, accommodation, and so on. Shaanxi Automobile held a meeting in Jinan this time. The organizers are not familiar with the local area. We also understand that there are some inconveniences.
Moderator: What is your biggest concern at the annual meeting?
Sun Zhenhai: Distributors are most concerned about products and policies. Specifically, it is the development of new products, the improvement of old products, and the adjustment of business policies.
This year, Beiben has made adjustments in its products and is more adaptable to market demands. At the same time, business policies are also relatively good. I used to worry about market prices being in disorder and it would be difficult to do it. I hope that Beiben will do a good job of market management and not cross-regional sales. Only in this way can companies have integrity and long-term development.
Li Nan: In 2008, Sinopec and Shaanxi Automobile provided training to sales personnel during the annual meeting. I think this is very useful. Although I didn't hear much, I think that the manager of our company responsible for internal management should listen. I asked the company’s deputy general managers, resource managers, and sales managers to attend the conference to hear the interpretation of the business policy. This is very important.
However, due to the presence of people from other companies at corporate annual meetings, the organizers did not refuse well. Therefore, the interpretation of business policies and products at the meeting was very general, and some details were not explained at the meeting. Can communicate with related personnel after the meeting.
Guo Jingli: I am also concerned about business policies and new products. All manufacturers are doing similar in this respect. A feature of 2010 is that business policies are all about rebates and are relatively single.
On the product side, CNHTC displayed the Judeka T7, which has not yet been introduced to the market and the price has not been announced. I do not know much about it. Bei Ben made a new H06, and the specific price did not come out. I think this cab is still quite attractive. If its price is 20,000 to 30,000 yuan more than its peers, customers can still accept it.
Moderator: After attending the annual meeting, did the doubts in your mind be answered? What else needs to be improved at the convention?
Jiang Haiping: The annual meeting is basically a gathering of dealers, service stations, remodeling plants, and suppliers. The meeting time was very tense. Usually there was only one day. There were more people and more people. The dealers could only listen to the meeting. Spiritually, the details have not been resolved. I think we should organize dealers and service stations to hold meetings together, or open a meeting for distributors separately because distributors have many problems in products, business policies, and marketing policies. There have been seminars in the past, but now that the sales force is too big, companies will not have the time and energy to do this again.
Xue Feng: First of all, it can be said with certainty that the 2010 annual meeting of Dongfeng Commercial Vehicles was quite successful. However, there will be time for the next year’s business policy at the annual meeting. Even if no specific price is given, it will be oriented. Content. This year, the headquarters requested the operation of sub-sectors. Our thinking is still somewhat lagging. It is still a bit too late to catch up, so it is a bit of a mess in policy acceptance and understanding. We have not mastered the policies and prices of 2010. As a result, from the annual meeting to the 13th of January, we were not able to determine the price of the product and formed a blind spot. We do not know what price to sell. We can only compare with the fourth in 2009. Quarterly price. I think that in this respect, the operating model of previous years was more practical.
Li Nan: I think that the paper materials issued at the annual meeting are not prepared enough. There are many people who ask for information. Many people can only ask for the manufacturers afterwards.
Moderator: The new year has started. How much is everyone's sales task? Is there confidence in completing the task?
Sun Zhenhai: In 2010, the company’s mission was 450 vehicles. I feel that the problem is not serious. The growth of Beiben products is still good. Although the genealogy needs to be improved, there are still opportunities to complete the tasks.
Li Nan: Our company's Sinotruk and Shaanxi Auto Business are separated and operate in two channels. There are 13 Sinotruk branch companies and 11 Shaanxi Auto branch companies. In 2009, the combined sales of these two brands accounted for a large share of the total domestic heavy trucks, so this year I am confident that I will complete the task.
Guo Jingli: 2010 is definitely a little better than in 2009. The economy has recovered and my task is very heavy. The heavy duty trucks and Beiben’s mission contracts have not yet arrived. I estimate that Beibei’s mission will be nearly 2,000.
Xue Feng: The task that was initially given to us was 545 vehicles. Later it was increased to 705. I am confident that I will complete the task. Our company was established in 2009. It has a small number of employees. Many employees are newbies and are in training period. They need to contact customers and feel the market. According to the plan, the goal in 2009 is to sell 200 vehicles. Unexpectedly, the market in 2009 was good. Although the market was really bad in the first quarter, the market was very strong from the third quarter until the end of the year. To catch up with this opportunity, we sold 500 vehicles in 2009. With these old customers, the achievement of 705 targets in 2010 should not be a problem.
Moderator: It seems that everyone is still quite confident about the 2010 market.
From large-scale business policies to conference fees, the contents mentioned by dealers can be described as varied. The importance of the annual meeting is self-evident, but there are also dealers believe that the annual meeting of some companies is to take the process, to go to a meeting is to join in. The reason why there is such a feeling is that firstly, the organizers often mention the old tune at the annual meeting, the contents of the clamour are numerous, and the details are not explained, which leads to the private communication between the distributor and the manufacturer becoming an indispensable content during the annual conference. . Second, due to cost savings and other reasons, the annual general meeting is usually completed within one day. Each of the contents is carried out one by one. Many dealers feel tired and the contents of the conference are difficult to digest and understand. The host suggested that manufacturers listen more to the opinions of distributors and make the annual meeting truly an annual event of dealer satisfaction and manufacturer benefit.