Analysis on the status of replacement of construction machinery

In recent years, there have been frequent problems with the secondary market for construction machinery in China. Compared with Apple’s “replacement for new” activities, it has brought convenience and benefits to users while increasing brand market share. The secondary market of construction machinery in China has become a The disadvantages of the development of the mechanical market.

With the declining demand for construction machinery, the development of new customers has also become difficult. The vast majority of enterprises are looking at their own chassis, while focusing more on their competitors and are ready to take advantage. Under this circumstance, if there are customers in the market who have changed their intentions, there are often several brands that have flocked to the market at the same time. Under such circumstances, it is inevitable that they will bid for each other.

Taking the most popular loader as an example, an old equipment with a nuclear price of 40,000 can even be traded at an “incoming price” of 50,000 or even 60,000 in extreme cases. It can be imagined that the loader was almost compressed to the limit. How much profit space can still be left!

According to the survey, from the second-line brands to the first-line brands, the replacement of old machines is widespread, and most of the sales have been contributed to a considerable number of companies. Some companies may even trade in the sales of new products. 70%. In this case, trade-in replacements have also become a major means for enterprises to compete for market share. In the loader regional markets in South China, Southwest China and other regions, the brand structure is changing quietly, and several brands of “old-for-new” brands are being vigorously promoted. Market share is rapidly expanding rapidly.

The loader with extremely thin profit margins is still the case. Other sub-sectors with larger profit margins are more predictable in their trade-in strength. In Ningbo, Zhejiang, a concrete mixing plant owner stated that a certain brand is willing to replace it with a price of 1 million yuan. A pump truck with a nuclear price of 400,000, which made him "wonderful", and finally determined to replace the "cooperation for more than a decade" brand. And "like a raging fire" and "turmoil", this is exactly the two current status quo of the field of engineering machinery trade-in new!