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With the rapid increase in market demand, many LED lighting companies will also usher in a double turning point in revenue and profit margins.
Recently, when reporters visited the major lighting stores in Shenzhen, they found that compared with the past, the major lighting stores suddenly changed their faces. Like B&Q, they showed off Philips LED new products in a prominent position. Not only Bai Anju, but also professional lighting stores like Le Anju and Huaqiang North have begun to increase the promotion of LED products, and the proportion of LED products in the store has been improved.
From the perspective of development prospects, in the context of rapid growth in demand, many LED lighting companies will usher in a double turning point in revenue and profit margins. In the past year, the LED industry continues to make great strides. Whether it is the international first-line lighting giants like Philips and Osram, or the domestic first-line lighting companies, they are optimistic about the LED lighting market and continue to increase investment.
According to the statistics of the High-tech LED Industry Research Institute (GLII), the scale of China's LED application industry reached 208.1 billion yuan in 2013, an increase of 31%. Among them, the lighting market represented by indoor lighting has grown rapidly and exceeded landscape lighting for the first time. Become the largest application area of ​​LED.
In the terminal retail channel with indoor lighting as the main sales content, big brands always carry a variety of advantages in terms of brand influence or production scale or product quality and price. As a result, some of the big brands have always reflected the changes in the entire industry to some extent.
Sunlight Lighting: Actively increase the proportion of LEDs in the circulation field With the arrival of the sweet spot of LED lighting, the main business of Sunlight Lighting has gradually transformed from energy-saving lamps to LEDs, and the proportion of the company's own brands and lamps has been improved. Sunlight enters the LED field relatively early. At present, LED accounts for about 30 of the entire lighting business. From the development situation this year, I hope that the proportion of LEDs in our company can reach 40%. Guan Yong, general manager of Sunlight Lighting, said.
For the sale of products, the brand inside is currently the development direction of many LED lighting companies. According to reports, Sunshine Lighting's business mainly includes domestic business and foreign business, of which the export ratio accounts for about 75. Guan Yong explained that while stabilizing the sales market for export products, the company will also strive to build domestic own brands with cost-effective products.
In the future, the company will strive to increase the proportion of domestic products to around 30, and increase the influence of LED products in the domestic market.
According to industry analysts, with the overseas LED lighting market entering an outbreak in the next few years, with the good cooperation relationship with Philips, Osram and other companies, Sunlight's growth in the domestic LED lighting field is relatively certain, and it is expected to be able to take the lead in sharing the outbreak of overseas markets. And gradually realize the development of its own brand.
In terms of channel construction, Sunlight Lighting itself has the advantages that other emerging LED lighting companies can't match. At present, Sunshine Lighting has thousands of brand image stores in China, including more than 1,000 dealers and 3,000 marketing outlets.
Since last year, the company has been pushing some LED products into some marketing stores. If the proportion of LEDs in a storefront is only 40-50, then through last year's round of product planning, this year may reach 70-80. This will be a process of advancing layer by layer. Guan Yong said.
Sanxiong Aurora: Strive to build 1500 marketing points Through the efforts of lighting companies, the LED lighting market has changed in many aspects. On the one hand, consumer demand has shifted from basic functional lighting to more diversified individual needs.
The other point is that with the gradual acceptance of LED products, the brand has gradually dominated the market, and the cost-effective brand products are more popular with users. Domestic first-line brands such as Aurora provide opportunities.
After years of market cultivation, Sanxiong? Aurora has a good reputation in the market. This year, we plan to have more than 1,500 terminal marketing points. Sanxiong? Li Quan, manager of Aurora Brand Management Center, told reporters.
Sanxiong Aurora has not increased the layout of LEDs. It is actually starting from 2010, Sanxiong? Aurora has started the marketing of LED lighting products in an all-round way. Based on the existing channels, the sales results of the products are relatively good. It is understood that LED currently accounts for about 30 in the company's entire system.
At the series of exhibitions last year, Sanxiong? Aurora has increased the proportion of home lighting products, including a full range of home lighting products, including living rooms, bedrooms, and toilets.
Li Quan told reporters that this year, while maintaining the growth rate of commercial photos, the company will increase the promotion of products in the field of home lighting, develop some lamps that are more decorative and suitable for market needs, and the company has opened up a special department. Independent operation of home lighting related business.
Foshan Lighting: Strive to do a good job of LED product channel drooping March 12, Foshan Lighting disclosed "Investor Relations Activity Record Form", the record table shows that in the context of global energy conservation and environmental protection, LED because of its high brightness, long life, non-toxic And so on, it has developed rapidly in the past two years. Foshan Lighting said that in general, the traditional lighting market is shrinking, LED lighting is developing, and it is believed that LED will maintain relatively rapid development in the next few years.
In fact, after years of layout, LED lighting products have gradually penetrated the hearts of the people, and the price reduction of LED lighting products has also reached a sweet spot, which provides an opportunity for the sinking of the second and third-tier markets.
We have been striving to promote our products in circulation channels. The focus of our work in the future is to continue to infiltrate our products to second- and third-tier prefecture-level cities. Foshan Lighting LED Sales Director Chen Wenji told reporters.
In the process of channel sinking, the hardware channel will be an important direction afterwards. The main products to be promoted are LED light source products, LED products such as bulbs, lamps, ceiling lamps, downlights, T5 brackets, T8 lamps and so on will gradually appear.