With the development of China's plastics industry, the annual growth rate of China's plastics machinery industry has been around 30% in recent years. The growth rate of profitability is also much higher than the growth of industrial output value. China has become the world's largest producer and consumer of plastic machinery, but for many years The export value has always only accounted for 5% to l0% of the total sales value, which is quite disproportionate to the fact that the large machinery countries such as Italy account for about 50% of their total output value.

I. Going out of the country to increase exports as an important technical equipment, plastic processing machinery is widely used in building materials industry, packaging industry, electrical and electronic information industry, agriculture, automotive and transportation industry, light industry, petrochemical industry, machinery industry, national defense Industrial and other sectors of the national economy and various areas of people’s lives are increasingly showing an extremely important role in the national economy. China's plastic machinery output ranks first in the world for nine consecutive years in terms of number of units, and accounts for more than half of the total number of stations in the world. China has become a well-deserved powerhouse for molding machinery, but it is by no means a strong machine-building power. At present, China's plastic machinery has been able to meet the basic needs of the domestic, but compared with the world's advanced level, China's plastic processing machinery in the quality of stability, degree of automation, there is still a certain gap. When talking about the world status of China's presses, Luo Baihui, secretary-general of the International Mould and Metals and Plastics Industry Suppliers Association, told the China Chemical News reporter that in the past ten years, the highest annual sales of China's plastics machinery industry was 28 billion yuan. It is less than 14% of the world and only 6% in the export market. More than 50% of the domestic market share is occupied by imported equipment. According to China's current production capacity of plastic machinery and export potential, increasing exports should be one of our basic developments for further development. We must make full use of the opportunities brought by the accession to the WTO, strive to create conditions, go abroad, and expand the international market for the development of China's plastics machinery industry.

Second, increase the added value and enhance international competitiveness In the large-scale, precision and high-speed equipment, the international competitiveness of China's presses is still insufficient, in recent years, the number of plastic machinery imported from China is also growing rapidly, each year importing all kinds of presses tens of thousands Taiwan sets, the value of imported plastic processing equipment is about twice the value of domestic plastic machinery, which shows that foreign advanced plastic machinery manufacturers have a relatively clear competitive advantage in technology. Especially in the production of certain products, imported equipment occupies a dominant position. For example, the production of heat-resistant PET cleaning lines in China is almost entirely accomplished by imported equipment; all high-grade film production equipment is also an introduced production line.

Comparing the import and export price index of the 2001-2009 presses, it is not difficult to see that the prices of imported equipment have been rising all the way. The average price of imports last year reached 160,600 US dollars, while the export equipment prices have been low. The average price last year was only 24,400 US dollars. The spread is still widening. This fully exposed the issue that China's export presses mainly serve the low-end market and have low value-added products.

In addition to the low added value of products, the gap between domestically produced presses and the world level is also manifested in: low equipment efficiency, low product precision, high unit energy consumption, backward measurement and control technology, and short equipment life. To change this status quo, we must enhance the competitiveness of China's presses in the international market.

Third, change the concept of development to focus on the needs of the user industry China's plastics industry provides equipment for almost all industrial areas, these industries have varying degrees of actual demand and potential demand for plastic machinery, but most of these industries do not know much about plastic machinery. What kind of demand, especially the potential demand, can be solved with plastic machinery. These industries are not clear. Therefore, changing the concept of plastic machinery development has become one of the important prerequisites for the plastics industry to break through the bottleneck of the low level for decades to improve the industry.

In this regard, the practices of foreign companies are worthy of our reference and illustrate the future development trend. For example, after the merger of Battenfeld and Cincinnati, the internal institutions were set up as: Building (Profile), Infrastructure (Pipe) and Packaging. These departments correspond to the front application area, not the machine format.

1. From the beginning of the development of plastic products, provide all-round services for users of plastic machinery, including products, process recipes, equipment and after-sales services.

2, according to the user's requirements, design and manufacture of specialized equipment for users to solve their difficult process.

3. Apply the technology development of relevant industries in a timely manner and apply all kinds of latest scientific and technological achievements to the industry. Such as electronics, communications industry and automotive industry, aerospace industry scientific and technological achievements.

4, keep up with the progress of materials science, so that new types of equipment to adapt to the processing of new raw materials.

5. The key factor to establish the success or failure of users in the market competition is the concept of equipment, which strives for high-speed, high-efficiency and energy-saving of equipment operation.

6. There are cases of optimization and reorganization among enterprises, but no large-scale coalitions of large chemical companies have been found. Due to the maturity of foreign professional collaboration, the scale of plastic machinery manufacturing companies will not be too large.

7. To break the boundaries of the original industry, plastics machinery services for various industries have become established and in-depth development, and then may lead the transition to market consumption, but we must pay attention to guidance must be the correct direction.

8. With conditions permitting, through various methods, including joint ventures and cooperation, continue to draw on foreign advanced products and processes and equipment to develop our country's presses and improve our technology.

9. The domestic medium and low-end market capacity will be squeezed smaller and smaller. Some enterprises are divided and reorganized. Some companies will reduce the proportion of plastic machinery and turn to diversified operations. Some enterprises will avoid vicious domestic competition and open up foreign markets.

10. Social professional collaboration will gradually mature. Some manufacturers will focus on expanding the business in a certain local market.

11, increase investment in science and technology, accelerate the absorption of high-quality management and scientific and technological personnel, in order to further develop and strive to compete with the world's top powers.