Shandong Duckling Group enters the auto parts industry, supporting the body parts for China National Heavy Duty Truck


Recently, in the Xiaoya Industrial Park at the intersection of Industrial South Road and Century Avenue in Jinan, with the completion of the installation and commissioning of the last unit equipment, the large duck auto stamping and welding production line established by the Xiaoya Group Mold Company with a self-financing capital of over RMB 30 million was formally established. put into service. On May 20th, 2011, the split duck-type solar water heater production line was officially completed and put into operation in the old factory area on the North Industrial Road, and its unique indoor heat exchange and water storage system was used to deepen the field of new energy utilization.

Shandong Xiaoya Group entered into the automobile accessory industry and new energy field. It was another launch of the Xiaoya Group in 2010 after it resumed the main business of washing machines. This means that Shandong Duckling Group, which once produced China's first drum washing machine, has gone out of the shadow of restructuring failure with Nanjing Sweet Group after nearly six years of restructuring. At present, the main business of duckling washing machine has now returned. Today, the three major industries of home appliances, commercial appliances, and automobiles are all going hand in hand.

In the workshop of the Duckling Mould Company, the large-scale body stamping and welding production line consists of a large-scale shearing machine, a large table CNC machine tool, plasma cutting machine tools, automatic welding and riveting equipment, and five large presses with different tonnages. The production staff of the workshop is fully fulfilling the order of Lifan Automotive Guizhou Plant. This is currently the most comprehensive and tonnage-equipped auto stamping welding production line in the Jinan and surrounding area automobile manufacturers. It can produce 450,000 sets of various types of automobile covers annually. The automobile cover refers to the outermost part of the body of the cab, the car body, the rear of the car, and the door of the car.

China National Heavy Duty Truck is the most important target customer for ducklings, in addition to other domestic automobile manufacturers such as Lifan and Dongfeng. According to reports, Duckling is currently negotiating with Geely on its production base in Jinan.

Duckling mold is the rise of the duckling washing machine's decline. At that time, the purpose of setting up the mold company was to support the washing machine, but the main business of the washing machine was not working. However, unexpectedly, the duckling mold even opened up a wider market for automotive accessory products. In 2010, the production and sales volume of heavy truck heavy trucks was close to 200,000. Geely and young people were put into production in Jinan. Jinan also produced heavy trucks, cars, passenger cars, etc., and it is in great demand for parts and accessories. The automobile industry and machinery and equipment are the two leading industries in Jinan during the 12th Five-Year Plan period. By 2015, only the automobile industry's main business will reach RMB 250 billion, and Jinan’s supporting capabilities are far from adequate. In the case of molds, the demand is conservatively estimated at more than 500 million yuan, but it can be less than 50 million yuan in local R&D and manufacturing in Jinan.

According to the Jinan City Federation of Industry and Commerce Die & Mould Industry Association, in recent years, the automobile industry represented by CNHTC and Geely Automobile has rapidly emerged in Jinan, but the supporting capacity of auto parts in Jinan is still less than 20%, most of which are zero. Component production is completed in the east of Weifang, Jiaodong, and even outside the province. The supply of spare parts is a shortcoming for the development of the Jinan automobile industry. It is understood that where Changchun is located in Changchun, the local matching rate is as high as 80%.

More than just ducklings saw huge business opportunities. On May 27th, 2011, the 287th German Continental Automotive Jinan production base, which was ranked 287th among the world's top 500 companies, was completed. The purpose is to produce heavy-duty components for vehicles. The reason why the Duckling Group spent a large sum of money to build the DaChongQiang line is mainly to see that the heavy-duty-based Jinan automobile industry has a huge demand for car cover parts. In 2010, only one heavy-duty truck company was supporting it and gave it small. Ducks brought about 40 million yuan in income. At present, more than 60% of the heavy-duty truck parts of the German auto parts giant ZF Steering Systems Co., Ltd., which has established a production base in Jinan in 2005, supply heavy-duty trucks.

Why duckling selected the car supporting industry? Why does an ordinary road gather three Fortune 500 companies and are all engaged in the production of auto parts? In fact, in addition to being close to customers and improving the local supporting capabilities of auto parts, it is more important to capitalize on profitability.

According to the AlixPartners survey report of the international automotive industry consultancy, the profit rate of China's auto parts industry was 8% to 10% in 2009, which is 2 to 4 percentage points higher than that of the entire vehicle industry and twice the average profit rate of global peers. China's auto parts industry is the most profitable in the world. Another news also corroborates the above findings. Many listed parts and components companies have an average profit margin of about 10%.

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