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Geely emgrand has not been in close contact with the car since the end of July. For Geely, who has always made low-end cars in the public impression, the reporter could not help but hit a big question mark in the end.
Geely's Emgrand brand planning is Geely's mid-to-high end product series. Its brand personality is “luxury, stable, and powerfulâ€. Its core product value is “Chinese Wisdom, World Qualityâ€. It is intended to build Geely Automobile through the launch of Imperial brand models. And the new image of the Chinese car. Can Royal Really do this? Everything has to speak with facts.
Di Hao realizes qualitative evolution
It is not so much a test drive meeting as it is more like a “three-room reviewâ€, and most of the media who come to test drive are skeptical.
The emperor's appearance first touched the heart of the test driver. The emgrand car sign was inlaid with three rubies and three black stones, and was the winning logo for Geely’s 3.6 million global collection of new cars. The interior is concise and clear, and the workmanship already has the taste of a joint venture car; the space is its strength, especially the space in the back row of the legs, which definitely gives the occupants a feeling of no cramps. More competitive is its configuration, 8 airbags, DVD navigation, leather seats, 8-way adjustment of the main driver's seat, reversing radar, daytime running lights, standard alloy wheels 205 wide tires and so on. It is reported that in order to improve quality, there are no shortage of parts suppliers such as Bosch in Germany and Lear in the United States.
The “questionnaires†designed specifically for Emgrand are not difficult – the organizer of the event provides 3 test routes for test riders, a depth test of approximately 70-100 km, and the selected section integrates expressways, urban road conditions, and rugged terrain. Mountain roads, steep slopes and other road conditions, the route is longer.
After more than two hours of driving, the testers conducted special tests on various performances of Emgrand EC718, including emergency acceleration, high-speed cornering, emergency lane change, bumpy road surface, etc., and also tested at the same time. The new car's engine smoothness, horsepower feel, integrated driving computer use, speeding alarm function use, audio experience, high-speed tracing experience, etc., all experience the dynamic, comfort and handling performance of the new Emgrand brand. All the way down, all the people who test-drive this car invariably sigh, compared to Geely's previous models, EC718 has indeed made a qualitative leap.
Straight into the high-class car camp
Did not get together with other manufacturers 1600cc group, but on the up and boldly launched a 1.8 increase with models, which fully demonstrated Geely's confidence. The move shows that its target users are not those who care more about prices, but those who are pursuing performance, quality and technical content. As a pioneer in the mid-to-high-end market, Geely puts great emphasis on Emgrand EC718's debut, and has carefully positioned itself as a small family-owned, middle-aged and married man’s family sedans to reach more consumer groups. At the same time, with the previous sales of Geely Automobile sub-network, in order to establish its brand image.
Dihao has not yet officially listed, Geely has thoroughly investigated its competitive models. Liu Jinliang, general manager of Geely Sales Co., Ltd., said: “Our competitors are similar size models such as Elantra, New Excelle, Corolla and Pentium B50. We carefully studied the sales of these models and established our own sales strategy. Our The goal is to sell 10,000 this year, 50,000 next year and 100,000 the following year."
It is reported that Emgrand EC718 will be officially listed at the end of August and announced prices. According to reports, the Imperial brand will enter the market with an independent brand operation. Up to now, there have been more than 200 dealers applying for and complying with imperial brand brand entry thresholds. By the end of this year, 80 independent 4S stores with brand-new image will be built.
According to the plan, the Emgrand brand will cover Geely's mid- to high-end cars, SUVs, MPVs, high-end pickups, etc. These models will all be in the forefront of the contemporary Chinese auto industry and will also have strong market competitiveness. It is reported that the Geely’s first C-Class sedan EC825, the first MPV EV825, the first luxury SUV EX825, the first large off-road vehicle EX925, the first luxury pickup truck ET925, etc. that were unveiled at the Shanghai International Auto Show not long ago are also attributed to the emperor. Brands.
It is reported that the EC718 hatchback with a more sleek appearance and the 6-speed automatic transmission with higher technical content will be available for market selection.