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In April 2011, the Chinese auto market ushered in the first negative growth after 27 months. Behind the noise, the situation is even more serious in the micro-car sector. The drop in the mini-vehicle market has exceeded the expectations at the beginning of the year. The next few months are the traditional off-season of mini-vehicles. The time has come for the severe market to truly test the company. Micro-car will no longer be the scenery, mini-vehicle market in 2011 will face no small pressure.
According to the latest statistics from the China Association of Automobile Manufacturers, in April 2011, the sales volume of micro-vehicles decreased more significantly, with 207,900 vehicles and 188,800 vehicles being sold and sold, a decrease of 13.08% and 23.99% month-on-month, and a year-on-year decrease of 1.96% and 10.45% respectively. It can be seen that the sales volume of the micro-vehicle market has dropped sharply, and the stock volume has increased.
Affected by the sales volume of mini-vehicles, SAIC-GM-Wuling ranked second only to Shanghai Volkswagen in April 2011, while Chongqing Changan ranked only eighth, becoming the company with the largest decline in sales in April. The microcar bosses have fallen.
In fact, with the exit of multiple preferential policies for cars to the countryside, trade-in replacement, purchase tax, and car subsidy, the downtrend of the mini-vehicle market will become increasingly apparent. According to statistics from the China Automotive Industry Association, for the January-February period of 2011, the cumulative sales volume of mini-vehicles was 461,900, a year-on-year decrease of 3.09%, which was the only market segment that showed year-on-year negative growth, and SAIC-GM-Wuling’s sales in February also declined compared to the same period of last year. 7%.
The time has come to test the micro-car business. How to break through and become a crucial issue now. SAIC-GM-Wuling has long been aware of the rapid growth of the mini-vehicle market and will continue to look for breakthroughs to achieve a transformation. Wuling has released a new brand of passenger car, Baojun, and it has officially entered the stage of concurrent business. Changan Automobile is even aware of the fact that the main vehicle model will be no longer the scenery, will be invested in untapped new energy vehicle projects, Changan Automobile plans to focus on investing 1 billion yuan in new energy vehicles in 2012, fully promote the pure electric drive Car R & D and industrialization capabilities.
However, the reality is that SAIC-GM-Wuling’s passenger vehicle project has only just begun, and the new energy vehicle project promoted by Changan Automobile is difficult to have a large return in the short term. In addition, the internal competition in the mini vehicle sector is fierce. Up to now, as many as 14 companies have launched micro-vehicle projects. It seems that competition in the market in 2011 will be even more intense. The transformation of micro-vehicle bosses will take time, or will affect the mini-vehicle sales in 2011.