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LED lighting enters the critical period of development
According to relevant research data, by 2015, the penetration rate of LED lighting will reach 60, reaching 80 in 2018. The advancement of technology determines the rapid growth of LED industry. The replacement of energy-saving lamps by LED lamps is the trend of industrial development, and the support of policy. As well as continuous adjustment of product prices, LED lamps have already had an economic effect as a home application, and the penetration rate of the industry will increase rapidly in the future. Under the stimulation of various favorable conditions, the LED industry has developed rapidly in recent years, and all the capitals have entered the market in a frenzy, and internal and external enterprises have been invading. On the one hand, LED lighting has a bright future and a broad market space; on the other hand, the lighting industry is fiercely competitive, and business risks and pressures have increased dramatically. In this context, the competitive strategy of enterprises is particularly important. LED lighting has entered a critical period of development for nearly two years. The global lighting market has begun to show a whiteout effect. At the same time, due to the improvement of upstream chip technology and rapid price decline, the gap between LED lighting and traditional lighting products has gradually narrowed, and the price of downstream LED lighting products has declined. It has become an indisputable implementation. At present, the price of LED lighting products is decreasing at a rate of 15-20 per year, and gradually approaching the price of traditional energy-saving lamps. Overall, the domestic LED industry has made great progress in technology, scale, and products after several years of development, but it also faces many problems. LED overcapacity, numerous companies, and uneven product performance. The price war has intensified. Driven by indoor lighting, the LED industry has already stepped out of the stage of complete darkness, and it will soon be bright. Now is the darkness before dawn, and the most cruel time. The next two years will be the most competitive period in the industry. Big fish eat small fish, fast fish eat slow fish, it will be the normal state of the industry, many enterprises will be eliminated, See who can stick to it. Under the blowout situation of the lighting industry, the LED lighting industry is more and more fierce, and the competition among enterprises is becoming more and more fierce, which brings great challenges to the survival and development of enterprises. Of course, challenges and opportunities will always coexist. At present, the LED industry structure has not yet formed, and the giant enterprises have not yet been produced. LED companies only need to find their own unique core competitive advantages, and realize rapid and sustainable development from the point of view. They will have the opportunity to be among the forefront of the industry and to eat the big cake in the lighting market. The overall competitive advantage determines the pattern of the enterprise At present, the competition pattern of the LED lighting industry has changed, the operating costs of the channel have increased substantially, and the number of patented products has a small income, which is plaguing many practitioners. The market environment of the lighting industry has changed, and competition has developed into overall competition. If enterprises only exert their strength from a certain port such as marketing, products and services, they will not be able to meet the development needs. Lighting companies must clearly understand their core values ​​and existing resources. According to the actual situation, they can fully develop their efforts from market promotion, product development, marketing, and back-office supply, and supplemented by effective channel models. Continuous development. In addition, companies must clearly understand that a large and comprehensive channel model often does not guarantee the development of enterprises, but will accelerate the bankruptcy of enterprises. At present, many LED companies have blindly invested a large amount of funds in advertising bombing and sea-sweeping tactics when products and back-end supply chains are not fully prepared. This kind of inversion will be the same as the domino effect, which is not only bad for enterprises. The development may even lead to the disappearance of enterprises in the tide of industry integration. In the fierce competition of the industry, how can LED companies win this elimination war? Make a move and move. LED lighting companies must develop strategic deployments based on their own resources and development goals. The characteristics of scale warfare, sniper warfare, flanking warfare and guerrilla warfare must be fully recognized, and the tactics suitable for their own enterprises should be selected and equipped with corresponding resources. For example, the scale war is suitable for giant companies such as Philips, and the blocking war is suitable for first- and second-tier enterprises. In the future, with the further intensification of competition and the further refinement of the division of labor, many enterprises in the LED lighting industry will become suppliers and suppliers of brand enterprises. This is an inevitable big proposition for the development of the industry.