Construction Machinery Industry Adjustment Structure Winning Machine

Obviously, the manufacturing industry in China in 2013 should include adjustments and overcapacity. Construction machinery is one of the recognized industries with a severe overcapacity. This can be seen in the production and sales of a series of products such as loaders, excavators, rotary drills, and cranes in recent years. It seems that the peak around 2010 has already become an insurmountable height. For many market participants, this is like a person who is running in a maddening state. He is suddenly interrupted by external forces, and he has suddenly let his footsteps rest. His pain and unwillingness can be imagined.

However, this phenomenon is not accidental. Some researchers have told us that the construction machinery industry includes 18 major categories of nearly 10,000 kinds of products, covering all aspects of production, life, is an important means of production, but also an important industrial product. Its products are rich and involve a wide range of industries, exceeding the imagination of most people. In short, many of the tools of life, such as cement troweling, yard snow removal, etc., are all construction machinery. However, in China, we have seen more and more large-scale and super-large-scale product manufacturing such as loaders, excavators, and cranes. As a result, we have formed the impression that the types of construction machinery are not large and continue to be large-scale. It is indeed the case. It is not surprising that overcapacity was created because of the manufacturing of “construction” of construction machinery products.

Overcapacity and structural imbalance are actually the same thing. Based on the analysis of the above reasons, in the view of observers, under the background of more and more high-end and large-scale trend of China's construction machinery industry, the market demand for small-sized and practical products has also been revealed. At present, the market application and promotion of this type of product is still very poor. As a matter of fact, excavators that were once occupied by foreign brands in the absolute market share have finally regained half of the country's total in 2010 after more than a decade of hard work. The number of breakthroughs in changing this situation is precisely the small excavator and mid-range mainstream excavator products.

In general people's minds, construction machinery is probably a relatively extensive product. Thanks to China’s investment in capital construction and other activities, in the past period, the domestic market mostly came from large-scale projects to solve urban infrastructure construction and basic national investments such as water conservancy projects and transportation. In short, a “big” word was basically doomed. There is no obvious opportunity for the development of small-scale machinery or the market is still marginal.

However, feng shui always turns, and today's and future markets show that the development of small construction machinery has great potential. Judging from the history of some developed countries, the Chinese market is still promising, and opportunities for small construction machinery have come. Small construction machinery will become another new force that will drive the development of the industry.

Overcapacity and structural adjustments are coexistent in many cases. Adjustment is already imperative, or in other ways and ideas, it will win another new world.