Focus on imported instrumentation services in the high-end market

The continuous improvement of products and lifelong service is the unremitting pursuit of the company to develop its own brand, or cooperation with foreign companies is the inevitable way for domestic agents in the future The future of the instrument must be the intelligent instrument of the world Beijing Conasen Instrument Technology Co., Ltd. The company is a privately owned agent for import process control and analysis instruments. Founded in 2003, it currently employs more than 50 people. It is steadily advancing at an annual growth rate of 20%. In 2011, it achieved sales of nearly RMB 60 million.

As a high-tech enterprise, Connerssen exclusively distributes and sells process control and analytical instruments for many world-renowned brands. The company's product line covers most of the products in the field of level, pressure, temperature, flow, and water quality analysis. The main advantages are in the field of level and pressure instruments. One of the Flowline ultrasonic level gauges has been on sale for 16 years. With the continuous expansion of the company's scale, the product line is gradually complete, and the current products have entered all major industrial sectors in China including electricity, petrochemicals, metallurgy, cement, and papermaking.

At present, there is a certain gap between the quality of domestic-made meters and imported meters. Therefore, imported meters are mainly targeted at some high-end markets, while domestic meter-user groups are focused on environments that are sensitive to price and have a better environment for use. As for the harsh conditions of on-site working conditions and high quality requirements for products, in general, domestic instruments will not cause impact on imported instruments.

European and American companies have great efforts in brand promotion. Although there are still gaps in the brand image and funding between us and foreign brands entering China’s sole proprietorship or joint venture. However, we can survive in the fierce competition, but we can also develop steadily and have a unique place in our company.

1. Establish strategic partnership with large-scale water companies.

2. Into the industry, famous companies (such as Coca Cola, Procter & Gamble, etc.) establish the image and popularity of the product.

3. Special industries (subway, shipping, finance, nuclear industry, military industry) are tailor-made to build a stable OEM group.

4. The continuous improvement of products and lifelong service are our untiring pursuit.

With the rapid development of science and technology and the continuous improvement of automation, China's instrumentation industry will also undergo new changes and achieve better development. If it is simply from the sales point of view, Connasen's sales can be said to be good. However, if you carefully analyze the sales structure, the conclusion should be that opportunities and challenges coexist. The distribution of the market has basically reached the initial development concept. Users are also satisfied with our services.

In addition, from the aspect of management, our company has integrated CRM (Customer Resource Management) into the sales activities of the company since its establishment. Therefore, the timely tracking of the project is in place; in terms of talent reserve, our company has gathered a group of experienced and energetic technical backbones; in terms of technical capabilities, the annual training of the foreign company’s technical director and the company’s internal training Regular training, constantly temper and improve the technical level of each employee.

In all areas covered by Connersson, there are many competitors, including many very famous brands. Including E+H, SIEMENS, VEGA, SOR and so on. It should be said that these competitors are worth learning at the same time. E+H products are very comprehensive and can provide almost all control and analysis instruments. In China, they basically use flat sales channels to directly face customers. Moreover, some of the products have been made domestically and have a great advantage in the field of water treatment. SIEMENS (Milltronics), with its brand and financial advantages, and ultrasonic products worldwide NO over the years. The accumulation of 1 has also grown significantly over the years. VEGA's radar market (level) in China has certain advantages due to its early entry. In the pressure switch field, SOR is also currently competing fiercely with the UEs that our company represents in the Chinese market. The foreign brands currently represented by Connersson are US UE, FLOWLINE, MONITOR, HI-TOUCH, GPI, ROYCE, Germany FLEXIM, SIKA, WEBER, Europe NIVELCO, ISOIL and so on.

There are many reasons for the success or failure of instrumentation companies. Mastering core technologies and owning their own technologies are the hope of the industry. It can be seen that the continuous development of core technologies and self-owned technologies is the technological foundation for the long-lasting development of the company. According to statistics, the overall development trend of instrumentation products is six highs, one long and twenty-five. Throughout history, analyzing the status quo and looking ahead, we can come up with the following conclusion: In the future, traditional instruments and meters will continue to move toward high performance, high precision, high sensitivity, high stability, high reliability, high environmental protection, and long life span. The direction of development. New types of instrumentation and components will be miniaturized (miniature), integrated, complete, electronic, digital, multi-functional, intelligent, networked, computerized, integrated automation, and optical-mechanical integration; The specialization, simplicity, family-oriented, personalized, non-maintenance, and automated, dust-free (or ultra-clean), professional, and large-scale twenty-scale development of the service. The dominant, core, or key role in these 20 transformations is miniaturization, intelligence, and networking. Currently, 4-20mA (Hart) meters still account for about 80% of the meter market. But to be sure, the future of the instrument must be the world of intelligent meters. With the continuous promotion of Profibus and FF in the world, future high performance, high precision, high sensitivity, high stability, high reliability, high environmental protection and long life of the instrument will fully replace the 4-20mA (Hart) instrument. This also brought opportunities and challenges to our company.

In line with the principle of customer first interest, our engineers provide customers with various technical support and on-site services in the first time, and have gained a good reputation in recent years. I believe Connerson will get better and better in the future!