The price is high and the hybrid car does not applaud

"Now there is no Camry hybrid in the store, and the car can only get a car after 3 months. There aren't many benefits." GAC Toyota's sales consultant for Shanghai 4S stores told the "First Financial Daily" that "nearly nobody buys this car." One month will be sold."

Many customers have come to inquire, but after hearing the price, they have no interest. The sales consultant stated that because the "hybrid model is 100,000 yuan higher than the traditional model at the same level." However, in addition to the Camry Hybrid, other hybrid models such as the Honda Civic Hybrid also have high barriers to price, which is the main reason for the dismal sales of hybrid vehicles.

In April last year, GAC Toyota launched a total of three models of Camry hybrids, priced at more than 310,000 yuan each, compared to the same level of the traditional Camry price of only 200,000 yuan, the spread between the two about 100,000 yuan.

According to GAC Toyota dealers, the Camry Hybrid has a fuel consumption of 6L per 100 kilometers, which is about 40% lower than that of gasoline vehicles of the same class; an ordinary car can run at least 300,000 kilometers during its normal life cycle, even if the number of gasoline is 93. Price 7 yuan / L calculation, from the beginning of the purchase for the owner to save at least 84,000 yuan, if the oil prices continue to rise, you can save more.

However, compared with the savings of 100,000 yuan and the purchase cost of more than 100,000 yuan, hybrid vehicles do not have much advantage. According to the calculation of 40,000 kilometers a year, the savings of 84,000 yuan need to wait for 7 to 8 years to fully convert, so the savings are a bit like tasteless.

Li Shengmao, a researcher in the new energy industry of China Investment Advisors, believes that the gap between domestic new energy vehicles and the advanced automobile countries for a long time in terms of industrialization and marketing is very large, mainly because the price of hybrid vehicles is too high, which has inhibited many consumers. The desire to buy.

According to the "China's New Energy Vehicle Industry Analysis and Investment Advisory Report 2010-2015" issued by the China Investment Advisor, the current domestic price of hybrid vehicles is at least 30% higher than the average displacement of internal combustion engine-driven cars. If a conventional car is priced at 100,000 yuan, the same model of hybrid sedans will cost at least 20,000 yuan more. According to the calculation of 30,000 kilometers of cars per year, if the price of oil is 10 yuan/liter, the energy efficiency of hybrid vehicles must reach 20,000 yuan, which will take 4.3 years. The lower the oil price, the longer the recovery period. The average consumer's acceptable payback period is about 1.5 years.

At the same time, the state has not introduced a subsidy policy for private purchase of hybrid vehicles, which is also an important reason for the high selling price of hybrid vehicles. At present, many countries in the world can enjoy the reduction of vehicle purchase tax when consumers purchase new energy vehicles, and can enjoy the benefits of bridge tolls, personal income tax deductions, etc. during the future use of new energy vehicles.

At the same time, there is an important reason why hybrid vehicles are difficult to sell. That is to say, there are still taxes and fees on the purchase of hybrid vehicles. For example, if you purchase a hybrid car with a price of RMB 300,000, even if you enjoy government subsidies or discounts on car models, the relevant taxes, such as purchase tax, will still be calculated based on the original price of the car. “For example, it was Passat’s insurance premium and purchase tax, but it was Santana who opened it.” said Xiaohua Ding, deputy manager of the new energy automotive division of Shanghai International Automobile City (Group) Co., Ltd., “This also increased the promotion of new energy vehicles. Resistance."

In addition, the reporter learned that the use of nickel-metal hydride batteries in hybrid vehicles is expensive, but also made many people hesitate.

Compared with the ordinary version of Camry, the biggest increase in the cost of the Camry Hybrid is the battery. The cost of the original battery is 60,000 to 70,000 yuan.

“If the battery manufacturer’s promised battery warranty period is 5 years or 200,000 kilometers, consumers may need to change the battery. At least one battery must be replaced with another 50,000 yuan, which is also a surplus for consumers in the future. Cost concerns.” A Guangfeng 4S store sales manager in Shanghai told reporters.

In addition, in addition to the new energy vehicle's supporting facilities have not kept up, the hybrid vehicle itself as a used car how to trade and replacement, how to judge the value of the hybrid model, these factors are consumers of the use of hybrid models concerns .

Therefore, from the FAW Toyota Prius sales in 2005, to stop production in 2009, sales did not exceed 5,000; BYD's new F3DM has only only sold a few hundred units; listed in 2009 Dongfeng Honda Civic Hybrid Civic Hybrid The models were sold by dealers at a discount of 50%. “If you do not discount, it will be more troublesome to become a stock car, and it will also pressure our funds.” Dongfeng Honda, a dealer in Shanghai, told reporters.

However, with the arrival of the era of high oil prices and environmental issues, the hybrid car may still come in the spring, and as the automakers mature in hybrid technology, the price of hybrid vehicles is expected to further reduce.