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FAW Jiefang Co., Ltd. recently held the ninth meeting of the Jiefangxindaoyici product promotion project team at Deutz FAW (Dalian) Diesel Engine Co., Ltd. The meeting summarized the work of the first three quarters of 2010, and reported on the DDE fourth quarter and 2011 Deutz product promotion strategy. In January-September 2010, Jiefang Xinouyici achieved sales of 7,114 units, and sales in 2011 are expected to reach 23,000 units. The DDE Minister of Quality Management and the Director of the Service Department reported on the progress of the quality improvement of the New Deutz engine, as well as measures and services, as well as product guarantee measures. The FAW Technology Center, the Sales Department of Liberation Company and relevant persons in charge of the Changchun and Qingdao bases respectively reported the complete vehicle improvement plan for the new Deutz product, the work summary and market analysis since 2010, and reported on the roads in the fourth quarter of 2010 and 2011. Zitz product promotion plan and put forward work proposal.
The conference pointed out that Deutz products have obvious advantages such as stable quality, high life span, and light weight, but there are certain problems in regional sales. It is necessary to further improve product competitiveness, strengthen brand construction, increase product sales volume, and lay a solid foundation for volume IV in the country. basis. Since the launch of the new Deutz product promotion project, the various departments of the Liberation Company have given strong support and inspired all staff. Seizing the opportunity to produce and sell the most competitive engine is Deutz’s current major task. We must continue to improve product quality, reduce production costs, improve delivery capacity, strengthen service supplies, and do our due contribution to enhance the competitiveness of the entire vehicle through real work. Quality is the bridge between users and businesses. Only high-quality products can enhance user confidence. To compete with competitors, to achieve, and even exceed the quality level of competitors, we must make unremitting efforts in quality, price, delivery, service, etc., in order to fully support the liberation of new Daouci products promotion project.
The Liberation New Road Izumi Product Promotion Project Team requested the recent work: DDE must increase product promotion and increase efforts to increase input; DDE must participate in quality improvement work and define the time nodes; each responsible comrade of the project team must do a good job Communicate and work together on the 2011 plan.
After more than nine months of hard work, the Liberal New Daoyi product promotion project has achieved phased results. Although the absolute number is small, the increase is significant. The purpose of the introduction of Deutz products is to enhance the competitiveness of the entire vehicle, to stimulate the liberation of sales, DDE and Deutz products have great responsibility. The next task: First, improve product competitiveness. The development of new models, announcements, and production preparations must be accelerated. Take the lead of sales company service department to eliminate quality problems as soon as possible. DDE will continue to do a good job in quality improvement. At the same time, it hopes that Germany will provide technical assistance to DDE and achieve Deutz engine performance in the country. Second, there is a gap between the price proposal proposed by sales and DDE, and it is recommended to adjust it in a timely manner. Third, Deutz product claims should lower the threshold, and DDE should work together with the sales company to study the advancement of the spare parts in order to maximize the effectiveness of the sales promotion. In order to further improve the service station maintenance Deutz product technology, in the service company organized in sales in 2011, the final project is Deutz engine maintenance. Fourthly, with the expansion of the sales and possession of DEUTZ products, DDE should dig deeper into the Deutz product model, sum up the product advantages, and increase the publicity in the central and local media so as to increase the end-user confidence. Fifth, with respect to sales in the fourth quarter of 2010, efforts should be made to meet the sales target of 10,000 units. Considering the peak of sales in March and April 2011, it is recommended to stock some Deutz to meet the needs of resource shortages. Sixth, it is the sales target in 2011. It is recommended that the total sales of the two bases exceed 20,000 units. Seventh, Liberation Company, Technology Center, Qingdao Plant and other related departments must stand at the height of the strategic plan for the liberation powertrain. From the perspective of the medium and quasi-heavy power Deutz products to fully replace old products, they should be given DDE and Deutz products. Focus on and nurture, and do its best to liberate the new road according to the product promotion project.