Rui Ruisen Originated China's Further Localization Strategy


Hundrison is a global company with 100-year history specialized in the design and manufacture of automotive suspension systems headquartered in Chicago, Illinois, USA. Its main products include truck and trailer suspension systems, driven axles, springs, bumpers, etc. It is the largest supplier of suspension systems in North America. Today, Hendrickson has 18 subsidiaries, 12 manufacturing centers, and 5 global technology centers in the United States, Canada, Mexico, the United Kingdom, Spain, Turkey, India, China, and Australia.


Hundseson (China) Automotive Suspension Systems Co., Ltd. is a wholly-owned subsidiary of Hendrickson Corporation established in November 2009 and is located in Jinan High-tech Development Zone, Shandong. Hendrickson (China) Automotive Suspension Systems Co., Ltd. is mainly responsible for the design, production and sales of automotive suspension systems. The company was officially put into production in May 2010 and is currently one of the important production bases for automotive suspension systems in China.


Hendrickson Heyuan Heavy Duty Truck?


In July 2009, after a number of cross-border heavy trucks and component giants entered China, Hendrickson embarked on a journey to China. Hendrickson signed a contract with Sinotruck to become a strategic partner, and according to the characteristics of the Chinese market, Developed an innovative and lightweight product – Hendrickson HUV Rubber Suspension.

China National Heavy Duty Truck Group official told the reporter: "Hundred Sen is a hundred-year-old company in the United States. At that time, it cooperated with it. On the one hand, it was the rise of the domestic lightweight heavy truck market; on the other hand, it was the trust of its products. After the suspension of Mori Rubber, the weight of the vehicle can be reduced by 430 kg.From the current feedback from users, there has not been a case that reflects the problem of suspension quality. Therefore, after the expiration of the strategic cooperation agreement, the two companies may continue to strengthen cooperation. "The current heavy truck factory equipped with Hendrickson rubber suspension is only one of China National Heavy Duty Trucks, and is only equipped with some heavy trucks. The raw materials of rubber suspension products are directly imported from the United States and are also subject to capacity constraints." According to Horison’s sales staff in China, “heavy-duty truck suspension systems are divided into three categories: air suspensions, rubber suspensions, and steel suspensions. However, due to the higher prices of the former two, independent brands in the Chinese market are still heavy trucks. With steel suspension as the mainstay."

Established a base in Jinan, China

In favor of the Chinese heavy truck market, but also taking into account the high cost of assembly product imports, it is difficult to meet the market's demand, Hendrickson in cooperation with the host plant, has also set out to build factories in Jinan.


Manager Rui Sen’s China Account Manager Zhang told reporters: “In order to further expand its market share, Hendrickson has built a plant in Jinan High-tech Development Zone in Shandong in 2009 and put into production in May 2010. The rubber suspension capacity plan is 40,000 vehicles/year. However, because Hendrickson's rubber is a patented product, it is still imported from the United States." He also pointed out that an important reason for Hendrickson to build a factory in the country is that the rubber suspension will become the future development trend of China.



It is based on the analysis of the advantages of rubber suspension: “In Europe and the United States, rubber suspensions, air suspensions, and leaf springs each account for 1/3 of the market share. The rubber suspension system can effectively reduce vehicle Its weight is 430 kg lighter than steel plate suspension, and rubber is also a versatile and versatile engineering material.The outstanding physical properties of rubber make rubber the best suspension spring for suspension systems. Rubber itself has damping Features, can store more energy for telescopic deformation, no need for lubrication, higher elongation than steel (based on stretching and restitution without any deformation), and can resist weathering and corrosion well, not easy The worn tires require little maintenance during the later period, so the market is already mainstream in Europe and the United States."



In addition, although the price of rubber suspension products is higher than that of leaf springs, the additional cost saved after one year of use is very impressive for users. For example, a HUV270t suspension with a weight of 460? is 430kg lighter than a leaf spring in the same situation. According to the mileage of 300km per day, the full load rate of 85%, you can pull 110 tons more per day. The annual operation is calculated according to 300 days. The freight rate is calculated based on the market price of 0.8 yuan/ton km in some areas, so you can increase the income by 26400 yuan per year; The average savings of maintenance costs 163 yuan. Combined calculations, increase revenue 26,563 yuan a year.

More products released to speed up the process of localization

The demand for lightweight products in the national heavy truck market will continue to increase. Undoubtedly, heavy trucks equipped with Hendrickson's rubber suspension system will face a broader market demand, and Hendrickson is also accelerating the pace of advancement in the face of a growing Chinese market.



Hundrison will introduce and develop more innovative, high-quality suspension products based on the needs of the Chinese market. While further expanding the market, we will actively create suitable products for the Chinese market. "The relevant person of Hurricane expressed that it is obviously a crucial step to realize that the introduction of products that Chinese users can accept and approve.



Ruisen is North America's largest supplier of suspension systems, and its air suspension products and other products occupy an important position in North America. Hundredson believes that in China, it is not possible to exclude the possibility of introducing suspension products other than rubber suspensions in the future.



In the future, with more and more users recognizing the high performance of rubber suspensions, China may become an important R&D and production base for Hendrickson in the world.



While vigorously extending its product line, Hun Sen made a low-key move before he began to aggressively promote its rubber suspension and set his sights on various domestic truck shows.



Ruisen is no longer satisfied with "small steps and jogs," but hopes to participate in the development of the heavy truck market in more depth.



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