New energy vehicles are "hot" and "depreciation"

New energy vehicles not only have low cost of use, but also enjoy the preferential subsidy policies of the country. Therefore, they are increasingly favored and favored by consumers. They have attracted many companies to compete for the industry, in order to get a piece of the pie.

But behind the high-yield sales of new energy vehicles, there is a problem that consumers, especially the first batch of new energy vehicles are very main "headache", that is, new energy used car experienced an unprecedented dilemma: a high rate of depreciation. Nowadays, new energy used cars have become one of the problems that need to be solved in the current industry.

The high depreciation rate of new energy used cars is unacceptable

According to the survey, a JAC iEV pure electric vehicle has a depreciation rate of less than 70% in less than one year. If the residual rate is less than 10% in five years, then the length of the cruising range can become a new energy used car acquisition. What is the price factor? It is reported that a new car with a price of nearly 300,000 yuan and a new energy vehicle with a cruising range of more than 300 kilometers has a purchase price of only 130,000 yuan, which is obviously an answer. With the launch of new energy new models, the first batch of new energy vehicles have begun to enter the replacement period, but due to high depreciation, no one cares, and so on, new energy used cars can not be circulated in the market.

China has now become the largest sales market for new energy vehicles. According to the data, in the first half of this year, the sales volume of domestic new energy vehicles was 170,000 units, and the total production and sales volume was close to 500,000 units. However, the car's hedging rate is an important parameter for consumers to purchase new energy vehicles. If the problem of second-hand car residual rate cannot be solved, it will directly affect consumers' purchasing enthusiasm and hinder the promotion of new energy vehicles.

In response to this, at the end of August this year, BAIC New Energy launched a new energy vehicle replacement activity for new energy owners before 2014. Recycling second-hand new energy vehicles in the hands of consumers at 45% to 55% of the local market price, while subsidizing 5,000 yuan; and BYD is also a pilot city in Shenzhen, the new energy used car repurchase business, the highest recovery price can be purchased 85% of the price; not only that, as early as the Dongfeng Day product brand launched the first pure electric car morning wind, it also promised that after 5 years of use, the official recycling price is not less than 55,000 yuan.

Why is the new energy used car so "not to be seen"

The industry is hotly discussing new energy used cars, and people also ask questions: Why are new energy used cars so "not to be seen"?

First, the imperfect industry standards are the main factors. Due to the imperfect identification mechanism of used cars for pure electric vehicles, the basic parameter detection mechanisms such as charging and discharging are controlled in the hands of manufacturers. Therefore, the identification of pure electric used cars cannot be the same as that of traditional fuel vehicles, although the situation that pure electric used cars cannot be circulated is formed. .

Second, the maintenance cost is high. Due to the problems of some second-hand new energy vehicle battery systems and chargers, the sales shop may raise high maintenance costs, which means that the repair cost is half higher than the original purchase cost.

Again, the market share is low. If it is not a big city like Beijing or Shanghai that has no restrictions on new energy vehicles or loose policies, consumers may rarely consider buying new energy vehicles.

In addition, the software and hardware of the new energy vehicle cannot keep up. Among them, the cruising range of new energy vehicles is a big problem, especially in the winter, and the other problem is that the charging facilities are not perfect.

summary:

At present, many consumers are still very optimistic about the future of new energy vehicles, but with the deepening of promotion and popularization, the problem of new energy used cars is constantly being amplified, which also increases consumer concerns and doubts. Therefore, improving the residual rate of new energy used cars has become an urgent problem to be solved. The author believes that the solution covers two aspects: on the one hand, the state should introduce and improve the evaluation criteria for new energy used cars; on the other hand, car companies can implement exchange subsidies to increase consumer confidence.

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