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I am used to overseas markets, and of course I will face some changes to the domestic market. For example, in the domestic market, there will be arrears, and there will be more arrears in the project. At the same time, in the domestic engineering, expansion channels, market, but also to invest large sums of money, the market chaos, the price is uneven, so that enterprises have a lot of headaches, many companies exporting to domestic sales continue to complain.
Is the domestic market really like the above, is it really so difficult for foreign trade companies to cut into the domestic market?
Before the start of the domestic market, Xiao Ling, the chairman of Juji Lighting, said in an interview with this reporter that the work has achieved good results in Japan. With the launch of the domestic market, as early as 2010, Juji Lighting officially began to return to the domestic market. .
As China's efforts to promote energy conservation and emission reduction continue to increase, the "China's roadmap for eliminating incandescent lamps" has been established, the pace of eliminating incandescent lamps has accelerated significantly; people's awareness of energy conservation and environmental protection has increased, product prices have fallen, and technological advances have made LEDs completely replace traditional light sources. The times have arrived. As the main production base of global LED lighting, China will usher in explosive growth.
At the same time, the EU has also issued the "Latest Energy Efficiency Regulations for LED Lighting Products". This regulation not only raises higher standards for energy efficiency, but also increases a number of certification requirements. The EU will increase the cost of domestic LED export lamps20. For the export of lamps with weak domestic profits, it is just as worse.
Liu Xiaoxiong, vice president of Weiwei Co., said that Wei Wei actually settled in the overseas market for 21 years. He began to enter the domestic market at the end of 2010 and early 2011. In 2013, he officially invested a lot of resources to make the domestic market, and entered the domestic market from an export-oriented enterprise. The main focus is on the huge market space in China.
At present, the domestic LED market is rapidly launching. Many foreign trade-oriented enterprises such as Weiwei, Sunlight, and Jiuzhao Lighting have begun to switch to the domestic market in recent years.
According to the follow-up survey conducted by the CSA Research Institute, the proportion of exports of these foreign trade enterprises is also decreasing year by year, and the reverse shows that the proportion of the domestic market is also increasing. In the survey in 2010, the proportion of foreign trade enterprises' exports was above 70, and the proportion in 2013 dropped to around 50. This also indicates that the domestic market is also starting up quickly. Wu Mingming said.
From the perspective of enterprise research, especially in the first quarter of this year, LED foreign trade manufacturers have said that domestic orders have increased significantly compared with previous years.
Wu Mingming said that in 2013, the output of domestic LED lighting products exceeded 810 million, and the domestic sales volume was about 400 million. The penetration rate of LED lamps in the domestic market reached 8.9, which was nearly 5 percentage points higher than last year's 3.3, especially in the field of commercial lighting. More obvious, according to incomplete statistics, the penetration rate of LED lamps in the commercial lighting field has exceeded 12. Currently, the domestic market still maintains a growth rate of more than 30 per year.
Unacceptable acclimatization highlights the fact that exporting companies have fought in the domestic market while welcoming favorable opportunities and preparing for opportunities. It is not so easy for companies to achieve explosive growth. Compared with foreign markets, the domestic market is also facing multiple competitions and challenges.
Xiao Ling said that at first the company insisted on selling Japanese-quality lamps in the domestic market, but it repeatedly hit the wall. Since the price at that time was significantly higher than that of similar lamps sold in the domestic market, the market promotion was relatively passive.
Wu Mingming said that when LED companies that are used to foreign trade turn to the domestic market, there will be a phenomenon of acclimatization. First of all, there are big differences between the domestic market and foreign countries in terms of rules. Because the orders in foreign markets are relatively large, the customers are relatively stable, the company is only responsible for controlling the quality of the products in the production process, and other promotion sales are left to the customers. In the face of domestic market, foreign trade enterprises may not adapt.