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At the end of 2012, China has surpassed South Korea to become the world's second largest robot market after Japan. Chen Qizhong feels that this market is changing very fast. "In the past, the overall price of foreign robots was relatively high. Last year, domestic brands of robots appeared, and foreign brands began to cut prices. The balance of survival of domestic robot companies is also changing, but also price cuts. Selling 1,000 robots will cost about 100 million yuan, which may not be received in the future."
Similar to many domestic industrial robots, the broad pricing strategy will refer to international brands. In the corresponding model, the wide number will maintain a price advantage of one-third less than the other party. The largest number of 8-kg six-axis robots with the largest output before, the market price is about 130,000 yuan, while the imported models are about 170,000 yuan. . Compared with foreign brands, an industry insider directly said: "We don't have an advantage in brand, capital, management, and technology."
In the Pearl River Delta region, some emerging automation equipment and industrial robot companies continue to develop with price advantage. Chen You, chairman of Shunde Jiateng Electronics Co., Ltd. recalled that he originally wanted to be the porter robot (AGV, which was listed as a kind of industrial robot in China), because the same type of machine in Japan once sold for 350,000 yuan. station. Now Jiateng has been able to reduce the manufacturing cost of a single unit to less than 100,000 yuan, and the output has expanded rapidly.
The first application case is especially important for these domestic robot companies. Chen You is still very grateful to the national manufacturing giant such as Huawei. In 2010, Huawei decided to hand over the development of the AGV project to him, and even sent the technicians to his factory. "In our industry, there is no case and we can't squeeze in."
However, more factories that newly install robots still tend to choose foreign brands. In order to realize the unmannedness of the mouse and keyboard factory, Deng Qiuwei, the director of Shenzhen Leibo Electronics' manufacturing center, once bought more than 60 six-axis robots produced by ABB. "It seems that the arms are not important, but I want to buy them back, I hope that it will do a very stable thing 24 hours a day. Moreover, ABB gave the price cheaper, which is beyond our expectation."
In the eyes of many people in the industry, the reputation of domestic industrial robots in terms of stability, speed and accuracy is not as good as that of European and American brands. Moreover, every year, the European and American brands have continuous efforts in research and development, and the cycle of product renewal is getting shorter and shorter, which makes it difficult for Chinese industrial robots to catch up.
Although the robot body production enterprise is still in the stage of development, after several years of development, the robot companies in the Yangtze River Delta and the Pearl River Delta have gradually increased. Many enterprises with technical capabilities have started the business of peripheral development and system integration around industrial robots. More and more companies need to replace manpower with industrial robots and automation systems. They have become agents of industrial robots at home and abroad by developing automated production solutions for different companies.
An automation company person once admitted to the reporter that in the tide of robots entering the Chinese factory, this path choice is quite realistic: "The profit rate is higher. To solve the problem of the factory, develop the automation system, the cost is only a few thousand dollars, but It is possible to sell 400,000 yuan. Robot manufacturing, the profit rate is only 20%."
Chen Qizhong is counting on the automation companies to give more opportunities for domestic robots to install on the factory floor, but he does not have much hope, because most of the solution providers will give priority to foreign robots. Automation companies feel that the price advantage of domestic robots is not obvious enough. “Automation of a factory may be calculated in millions of dollars. Because of the huge investment, bosses are more inclined to introduce foreign robots with better reputation.†Shunde’s current largest ABB robot agent, director of Lixunda Robot Systems Chang Huo Jin told reporters.
Now, the wide number has been supported by the Guangzhou municipal government. The largest enterprise in China's current robotization industry is preparing to expand its plant and expand its production capacity. The annual production and sales of robots will reach 1,000 units that will maintain the profitability of robot factories. Broadly, they estimate that they can reach half of this figure this year.
Some commentators believe that the current domestic robot industry in China is a replica of the auto industry in the past. It will take time to truly develop independently and even the brand.
Chen You, who has already established a foothold in the field of AGV robots, uses his own experience to express cautious optimism about Chinese brand industrial robots: "In this field, when you are completely out of climate, no one will question your product. When you start getting orders, the pattern of the market begins to affect, and all kinds of criticisms of your robots come naturally. At this time, you can see it as a hope, because it shows that you are getting close. You need It’s hard to live in peace, talk less about slogans and do real things, do R&D in a solid way, and attack the market.â€
Where is the spring of domestic industrial robot companies?
Nowadays, some domestic industrial robot companies that have tried the market have already encountered a dilemma. Because of the need to reduce costs by mass production, some business owners began to use "to eat with Gao Fushuai" to describe the competition with European and American counterparts. The former has incomplete product lines and weak cost control. The latter has expanded its product line in the Chinese market in the past two years, reducing prices and directly suppressing the living space of domestic robot brands.