A new generation of design language shows the visual appeal of Gini products

A New Generation of Design Languages ​​Shows Gini's Visual Charm

“Design languages ​​are a way for companies to visualize product features through visual design.” said Karen Stash, Global Product Management and Senior Marketing Director of the Terex Aerial Work Platform Division. “For example, you are imagining Porsche and Ford. Trucks have different ideas and understandings of their uses and qualities because of their different design languages, such as color and shape.
Gini's new design language not only makes the device look more beautiful and more modern, it helps users more easily identify Genie's new generation of products, but also enhance the reliability of product safety and reliability. Changing the chassis of the equipment into classic black symbolizes that the Guinness equipment is durable and reliable, while the Gini blue lifting device always represents the extraordinary safety of Gini. At the same time, the new generation of products will be more humane, the hinges and door locks will be fully upgraded, and the outer shell will be more solid, which will fully enhance the user's operating experience.

Genie products

“All Gini employees have been making every effort to improve and improve their products.” Ms. Karen Stash said: “We strive to maintain the appearance of the product looks more coordinated and beautiful, to help users more humane operating experience.” And she also said This does not increase the additional cost of customer purchases. The new design language has been applied to Genie's new generation of straight arm and boom type aerial work platforms, scissor aerial work platforms and telescopic forklifts. In the next few years, Ginny will also promote this new design language on a global scale to make more product lines more secure and stable. (This article is from Gini.)