According to statistics from the China Automobile Association, in the first quarter of 2011, China's auto market experienced an overall decline, the growth rate slowed down, and it only maintained a year-on-year increase of 8.08%; and the micro-customer market saw a significant drop, with a 5.6% year-on-year decline. For a time, the decline of the micro market has become the focus of attention in the industry. At the Shanghai Auto Show, a number of car companies released their own high-end micro-customers, such as Haima Senior Dawei Kefu Shida Rongda, Hafei Broadbody Dawei Kejunyi, etc.; May 11, 2011, Dongfeng Xiaokang V The new concept of off-road mini-vehicles is fully available. With the debut of these new micro-customers, in addition to perfecting the product lines of each car company, it also promoted the optimization and maturity of the entire mini vehicle market. Pur Laminating Adhesive,Reactive Pur,Hot Melt Glue For Fabric,Pur Hot Melt Laminating Machine Zhejiang Joya Polymer Technology Co.,Ltd , https://www.joyapolymer.com
Policy withdrawal is the main reason for sales decline
Spring was the peak season for minibus sales, but SAIC-GM-Wuling, Changan mini-vehicles, Zhengzhou-Hippocampus and other micro-businesses all saw significant sales decline in March and April. Chang'an Automobile's first-quarter financial report showed that its total operating income and net profit fell 10.90% and 9.26% respectively year-on-year. The relevant person in charge of Changan Automobile stated that the withdrawal of preferential policies for automobiles, rising oil prices, and restrictions on purchases imposed by some cities have made the mini-vehicle market go from being hot to stable. 
According to industry experts, the micro-customer market is dominated by farmers and small self-employed consumers, and the funds on hand are very limited. At this time, the purchase tax and the subsidy policies for autos to the countryside are of great importance to them. Once the policy is withdrawn, this special consumer group will be more cautious when buying, which is the main reason for the drop in micro market. In addition, steadily rising oil prices and parking fees have also allowed micro-consumer consumer groups to return to rationality. After weighing the balance, many people who are ready to sell have opted for a wait-and-see attitude. 
Therefore, it can be seen that the sluggish sales of micro-customers are mainly caused by external factors, not the recession after the market saturation. With the adjustment of China's urban and rural structure and the development of third and fourth line cities and towns, a huge rural population base will provide a broad space for expansion to micro-markets. This kind of micro-commercial, which combines both consumer and commercial use, and people-pull goods, is inexpensive and easy to maintain. It is the first choice for many families. High-end micro-customers with ever-increasing comfort and safety are the future trends. Europe and Japan have good holdings. Some industry insiders expect that when people slowly dilute their reliance on favorable policies and gradually adapt to the high oil price social pattern, the consumption of micro-customers will be re-released. 
Strive to push new products, and develop into differentiated quality
The drop in the market did not disrupt the timetable for the release of new microbuses. Instead, it caused car companies to accelerate the improvement and improvement of their product lines. At the end of 2010, Changan Taurus went public and competed with Wuling Hongguang in the high-end micro-customer market. It also made eyeballs through the five-star security crash test and the concept of the sedan-based micro-vehicle; February 24, 2011, South-Eastern China Wang was listed throughout the country and focused on high-quality brands. On March 29, 2011, Beiqi released Weiwang brand Weiwang and officially launched its first product, Weiwang 306. 
From the new ideas promoted by these new micro-customers, we can see that the demand for micro-customers in the market has begun to transform into quality and high-end. Consumers can no longer satisfy the cheap and simple four-wheeled vans that run on iron rails. Instead, they hope that micro-passengers can make breakthroughs in safety, power, comfort, control, appearance, and other aspects, so that micro-motorists can face cars. , SUV, MPV and other models do not have a sense of psychological decline. 
In addition, with the intensification of quality competition, micro-customer brand differentiation will become increasingly apparent. Now we talk about a mainstream car brand, it is easy to attribute its brand characteristics, and in the micro-passenger market, the differentiation of different brands is very low, the vast majority are white or silver short-headed vans, do not look at the standard is difficult Know the brand. The recent appearances of these micro-substances have highlighted their individuality both in terms of appearance and quality. This differentiated development has undoubtedly provided consumers with a wider choice of space, and has also given the micro-vehicle market more vitality and potential. .