Jianghuai: Abduction of national feelings can not achieve the great cause of repair

In the junior high school, see Feng Menglong's “Always Talking about the Guardian”. There is a story at the beginning that says: “Today and to speak of a person, the first to be wise since ancient times, he was smart and ignorant at a time. He left a brocade-like passage. Text, biography, and later generations." Later I remembered the folk saying "Clever I was confused."

In the current auto market, the situation is changing, the waves are raging, the rivers and mountains are instructed, the words are stirred up, and the people who can brave the limelight are all looking at the future. In this world, although some people can be confused for a lifetime, no one will ever be able to live a correct life. Always being able to “make the right decisions at the right time” is smart people.

In the Chinese auto market, Jiang Yanhuai’s Zuo Yan’an and the original Brilliance’s founder Yang Rong are wise—Of course, I’m talking about it. But now, these two wise people who are sympathetic to each other will come together, but they have made an action that makes the world stunned.

JAC can't eat hot tofu

Although it has been difficult for commercial vehicles to enter the passenger car field, it is still a small younger brother, but JAC is still a younger brother in the passenger car market. Therefore, in the most thrilling new energy automobile market nowadays, along with the upcoming national 100 billion yuan support plan, the New Energy National Team's Lightning Alliance will allow Jianghuai Automotive to sit on pins and needles, for fear that this huge market will be divided up and even have one The soup is not drinkable.

However, people whispered, although Zuo Yanan famous in the industry, JAC was once famous. However, in the field of passenger vehicles, especially new energy vehicles, Jianghuai Automobile does not have any advantages at all—the major automobile groups need not say anything. Jianghuai does not have such a large amount of funds and less mature R&D capabilities; it is relatively famous for BYD. As an advocator of new energy vehicles, Jianghuai is far behind its competitors. Even with the experience of new energy R&D and trial operation in Chery’s hometown in the past 10 years, JAC can’t hold back; even today’s Geely, Haima, and Brilliance have been established much later than JAC. Automobile companies have made small achievements in new energy vehicles, which makes Jianghuai's situation very difficult.

Therefore, JAC Motors could not wait to establish a joint venture with Tianjin Zhengdao Automobile Co., Ltd. (“Jianghuai Right Road Auto” Co., Ltd.), which indicated that it would build a capacity of 1 million vehicles in the next 8 years. When the news came out, it was full of surprises. In the eyes of the industry, betting on the life of a person in a company that has just been established for less than a year and has only a concept in the field of new energy vehicles, there is no doubt that like when Takuma was 13 years old when he became acclaimed, he would like to boast that the United States wants to unify the six countries. It's incredible. Not to mention the privileged political affairs behind them. In addition to Lv Buwei and Yan Biao, they eliminated Han, Zhao, Wei, Chu, Yan and Qi from the six countries and completed the great achievements of uniting China's great cause!

The Chinese stressed: Anxious to eat hot tofu. Calm! Calm! Only calm can be proactive and take the initiative. Art of War Cloud: "After making a decision, there is something to know." On this point, Zuo Yan'an apparently had some “unsure at the end of the festival”. He hurriedly and fraternally formed a close family. In fact, he still did not know whether the “children” under the knee (the cooperative products of the two parties) were right.

Abduction of national feelings can not achieve the great cause of repair

In the face of doubts from the outside world, Zuo Yanan rushed to hold a media conference and open up to the outside world. In Zuo Yan'an's view, the joint venture with Righteous Vehicles is based on another precise positioning of the two sides' superiority. "In cooperation with the right path, the cooperation between the Chinese and the Chinese is essentially what the Chinese people are doing. Many people think that only cooperation with foreign capital in the automotive industry is the right path, in fact, it is the loss of values ​​and the sadness of the people.The informal contact between Jianghuai and the right track has been for some time, and there is a deep level of cooperation. thinking."

Actually, now the independent brands have always said “China” and thought that affixing the auto industry to the Chinese national brand, the cooperation between the Chinese and the Chinese people can arouse the support of consumers. This “kidnapping” of national feelings and the development of the car The value of the business is the real loss. It is the sorrow of the Chinese car. Now, as Chery, BYD, Geely and others have been reluctant to be called independent brands, they also try to avoid talking about national feelings in foreign communication. Because these auto companies all know - to get the feelings of the nation can get the consumer's understanding and sympathy, but can not get the sympathy of the market. To truly allow consumers to recognize your brand, you need genuine real auto products!

On this point, Zuo Yan'an apparently made a mistake. Of course, JAC has accumulated a large number of loyal consumers in the past few decades. It is precisely because of its long-standing independent national spirit and local strategy that it has made it a commercial vehicle and today’s passenger vehicle market. Seized the needs of consumers. There is no doubt about this. However, it is obviously too childish to develop new energy resources only from the cooperation between the Chinese and the Chinese.

If it is said that Yangrong really has superior new energy vehicle technologies and products, and the market inspection is correct and advanced, such cooperation between the Chinese and the Chinese is naturally a great event for the Chinese automobile industry, but if it is With a similar leader Li Yi, health expert Zhang Wu's current automotive industry, Madoff, playing empty gloves and white wolf, using capital means to play cars, that would make the outside world even more questioned the actual capabilities of Chinese cars!

A shot from behind the fellow villagers?

He was born in Anhui Province and was born in Yangrong, Beiguo Town, Jiangyin City in 1957. His former name was Yang Yong - he was really brave enough - who had been on the front line of Vietnam, suffered a head injury, and was interrupted by his enemies. He had three operating rooms. After that, he died. Later it was renamed Yang Rong. From then on, he reserved the courage to go forward when he was called Yang Yong, and he was even more prosperous due to a series of financial measures. He also made Brilliance Automotive an excellent car brand both at home and abroad.

Yang Rong, an Anhui native, has deep roots in Anhui local government. As early as 1997 when Yang Rong planned the Chinese car project, he had set his preferred location in Anhui and had in-depth negotiations with Anhui. For more than a decade now, “Liu Lang is coming back again,” but what does “Peach Taoist know?”

Therefore, Zuo Yan'an, who is a native of Fuyang, Anhui, is very convinced of the talent of this fellow villager in Anhui. It's no wonder that Wang Chuanfu, who is also an irrelevant fellow in Anhui Province, has made a battery plant the world’s best and has made a dilapidated car plant develop into a car company that has been around the world in just six or seven years. . Yin Tongyue, who is also a fellow from Chaohu, Anhui Province, also played in a local small-scale workshop to knock out a car company in China that is currently booming. These four Anhuis once turned the Chinese auto market upside down and looked stunned. It can be said that the level and ability of Anhui man-made cars is indeed the most powerful and most admirable in the Chinese market.

In the face of doubts from the outside world, Zuo Yan'an stated, “The right way has superior capital operation capabilities. Tianjin Zhengdao will have to raise funds from foreign countries to invest in China. The Chinese should be long before this is the right thing to do.” Therefore, this young man is facing the right path. The company, Zuo Yan'an particularly admired Yangrong's ability to integrate international resources, and at the same time, it was able to gather a large number of senior automotive R&D and management talents. Most of them are also Chinese talents, and they have the ability to integrate high-quality R&D resources globally without any burden. . This is something left Yan'an can not play. He even believes that miracles will happen in this networked and informationized era. However, the problem is that Yang Rong is not Liu Qian after all. Up and down his hands can allow hundreds of millions of viewers to lament that he can bring "a moment of witnessing miracles" to the industry.

Zuo Yan'an naively believes that Zhengdao is mainly cooperating with Jianghuai in China, and its core technology will be put into joint venture production. However, the smart Yangrong obviously does not put all the eggs in the same basket. In front of the market interest, can the villager be worth a few dollars? Zuo Yanan also believes that in the later period of the right track, it may also build a vehicle assembly plant elsewhere in the country. However, he is very satisfied with his "half-way theory" - try half a step, step down, and take another step.

The problem is that when everything is still cold and the characters are not touched, Jianghuai and the right path are not practical at all. The Chinese who used to be the most important to their fellow villagers now seem to be even more afraid of “his fellow villagers and a shot behind” smile-inducing plot! Will Jianghuai and Zhengdao lose the real power to develop new energy vehicles because of their own calculations?

Advanced new energy technology is just a pie on paper

Now, Hefei Economic and Technological Development Zone has reserved 10 to 12 square kilometers of land for the joint venture company of the Jianghuai Zhengdao New Energy Vehicle. In Jianghuai's view, everything is a matter of course, and the government has reserved it; money, Yang Rong has gone abroad to take it; technology, Yang Rong has it, and it is very advanced.

How advanced is it? It is understood that Yang Rong externally claimed that he had mastered the pre-2016 technology patents of the famous German power R&D company FEV hybrid powertrain, including “common rail direct injection”, “two-stage supercharging”, “lean combustion technology”, “ Medium Hybrid Technology" and so on. Yang Rong has publicly declared that the advanced level of the above technologies is "no one car factory is better than" or even "exceeds Mercedes, BMW, Audi".

Unfortunately, such advanced new energy technologies in Yangrongkou are currently only used in overseas production of prototypes, and there is still a long way to go before real industrialization. In January of this year, Georgia Luo Auto Design Co., which originally signed a vehicle development and design agreement with Zhengdao, finally chose to terminate cooperation with Yangdao, which is under the name of Yang Rong. Maybe in the face of Yang Yong's omnipotent “permanent motivation”, Georgia Luo felt deeply that his level was limited and he was incompetent, so he chose to withdraw.

It can be said that when the right path is still in a concept-based company, it naturally faces many uncontrollable unknown factors. Jianghuai Automobile will inevitably take a big risk by holding hands with it. As Zuo Yan'an stated, the pressure on self-owned brand cars is very large. New energy vehicles can be said to be a good breakthrough and opportunity for self-branded vehicles to break through, and it is also a breakthrough for Jianghuai Huaihuai's strategic transformation. JAC has accurately selected the development path of hybrid electric vehicles and extensions in the field of new energy vehicles, and has gradually mastered the core components and technologies such as motors and electric controls. However, the research and development of battery technology is a huge investment, and technological progress is very fast. Jianghuai does not own it yet. With the industrialization of battery technology, we need to look for external resources. Tianjin Zhengdao achieved a one-step low-carbon engine technology by integrating global resources. Although some technologies still have some distance from mass production, it also acquired a good battery company.

Just by virtue of the acquisition of a "very good" battery company, it is worth to Zuo Yan'an to bet on the right path of Jianghuai's new energy vehicle mission. This is somewhat ridiculous. First of all, we have no idea how good "very good" we are. Second, although battery technology is critical, it cannot be proven to be "very good" because it was acquired on the right path. In the end, electric vehicle R&D is a sophisticated technology activity. If you can't feel good, you can say it well. You must pass real market tests to master the core technology. There are countless battery companies in the domestic market that claim to be state-of-the-art, and they haven't seen any company that has created a state-of-the-art electric vehicle!

Therefore, regarding the cooperation between Jianghuai Automobile and Zhengdao Road, Zuo Yanan and Yang Rong’s sympathy with each other, the author believes that Jianghuai Automobile is now like a hungry man who is eager to eat steamed bread. The cake also had a few savory sesame seeds and couldn't wait to reach out and grab the eggs from his neck. Jianghuai’s ideals for developing new energy vehicles are understandable, but for Jianghuai Automobile, which has always been robust, the puzzles of being involved in Yang Rong's construction are inexplicable. The technology, funds, and joint ventures of Tianjin Zhengdao can also pass government approvals. All suspect sinus plexus. If the right path is a long march, the acquisition of a battery company is just the first step in the Long March. Everything is still unknown.

The famous Renaissance scientist and artist Leonardo da Vinci used his perseverance to make a perpetual motion machine that would allow the machine to function without any energy consumption. But in his later years he had to admit that he was wrong—perpetual motion is impossible. Realized. The idea of ​​perpetual motion lasted for hundreds of years in the history of mankind. The refutation of this myth not only helps people to correctly understand science, but also helps people to correctly understand the world. “Energy can neither be produced out of thin air, nor can it disappear out of thin air, can only be transformed from one form to another, or can be transferred from one object to another. In the conversion and transfer process, the sum of energy does not change.” It is the law of conservation of energy.

Yangrong has given unprecedented enthusiasm and commitment to local governments in China: "831111 Plan" - to achieve 3 million vehicles in the next eight years, with an output value of 1 trillion yuan, a tax of 100 billion yuan, providing employment of 100,000 people, and per capita annual income Reached 100,000 yuan. Yang Rong will set up a car company in the United States and China at the same time, taking new energy as the entry point. In China, the first phase plans to invest 40 to 45 billion yuan to build 3 million engines and 1 million vehicle bases. The first genuine road car model was launched in 2012. In the United States, the investment is 10 billion U.S. dollars. In the United States, two automotive bases, one million each, will be established, and one million OEMs will be implemented. The overall plan is 3 million.

Yang Rong’s paintings of the governments of various parts of China are just like Da Vinci’s imaginary machine that produced endless power without consuming energy. At present, it seems that it can only be a piece of cake on a piece of paper—although it is delicious. But if you can't eat it, you can't solve hunger! For Jianghuai, Linyuan squid is not as good as retiring, but it is only an honest and down-to-earth way to develop mature commercial vehicle business and mature passenger vehicle business, and then it is a steady progress in the new energy automobile market. "On the right track," in addition to the idea of ​​developing a car with a new energy pie, which is not very reliable, and circling around with resources, is only a trick!