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The automobile industry is the pillar of the Shiyan industrial economy. Of Shiyan's total industrial output value, 70% comes from the contribution of the automotive industry. With the rapid advancement of the strategic alliance between Dongfeng and Volvo, the new test faced by the Shiyan automobile industry has become increasingly severe. In order to consolidate the traditional supporting market and expand the supporting share, the transformation and upgrading of the Shiyan automobile and parts and components industry is imminent. Promote joint restructuring of enterprises, speed up product structure adjustment, improve new product R&D capabilities, and strengthen transformation of marketing methods. Shiyan automobile and parts and components industries need to implement the “five†strategy to enhance overall competitiveness.
Vehicle production "dedicated"
First of all, support the local vehicle companies to face the market, differentiate development, and breakthrough development of local special vehicles. Focused on the development of leading companies such as Chitian Automobile Co., Ltd., Shenying Automobile Co., Ltd., Century Cosco, Hubei Dayun, Shenhe Group, Hailong Special Vehicle Co., Ltd., Dongfeng Special Steam (Shiyan) Passenger Car, Dongfeng Special Steam Vehicle and other special vehicles. development of. Revitalize 14 special vehicle brand resources in Shiyan District to attract merchants to joint ventures and cooperation, reorganize production, and strive to achieve a production and sales volume of special vehicles of more than 200,000 vehicles in 2015 in the city.
Second, vigorously develop passenger car production supporting industries. Based on the reorganization of the Dongfeng passenger car segment, Shiyan has taken advantage of local parts and components in Shiyan, and strives to transform a number of enterprises into the supply chain of passenger car parts to form a cluster of passenger car accessories. Support the reorganization of Dongfeng Bus to form a production and sales scale of 8-10 million units. At the same time, we will strive to make major breakthroughs in the development and industrialization of new energy vehicles.
Parts production "neutralized"
The Dongwo alliance will break the original supporting system and pay more attention to the product quality. The Shiyan component SMEs are “small, weak, scattered, chaotic†and the unreasonable organizational structure of the company needs to be improved through mergers and reorganizations.
The first is "external guidance." A number of high-quality enterprises with good development prospects, high added value, large market share, and strong technical strength have been selected. Through government funding support and policy guidance, they are encouraged to complement the advantages of international and domestic high-quality enterprises, implement joint and reorganization, and cultivate a number of The large-scale enterprise groups with independent intellectual property rights and strong core competitiveness are striving to realize the "neutralization" of component parts and establish the "Shiyan manufacturing" brand of auto parts.
The second is "inline." Seizing the opportunity of the joint venture between Dongfeng and Volvo, restructuring of Dongfeng Specialized Plant and parts and components, and restructuring of Dongfeng Industrial Co., Ltd., through the joint promotion of both governments and enterprises, on the one hand supporting Dongfeng's companies to acquire, contract, and merge locally, and accelerate the integration of local enterprises into the east . On the other hand, it supports such local auto parts companies as Huadi, Lintong, Beili, Tongchuang and others that have certain competitiveness in the country, adopting various methods and joint ventures and cooperation with various Dongfeng companies to introduce Dongfeng’s advanced products. Technology and management experience.
Industry development "communization"
The development of the automobile industry in Shiyan City must follow the guidance of the internal segmentation of the industry. Through the guidance of the government, the main body of the enterprise, and the operation of the market, it will gradually form industrial alliances such as special vehicles, key parts and components, automobile equipment, automotive electronics, and automotive service industries, thereby realizing the same industry. Communicate and concentrate industry superior resources, promote industrial progress, improve industry innovation capability, R&D capabilities, and marketing and service levels, expand local industries, and strive to win more voice in the cooperation of large groups and large enterprises.
Product Development "Branding"
In the face of competition in the global procurement system, local auto and parts and components companies must increase investment in technological innovation, take the road of independent innovation, and create their own brands. At present, Shiyan local auto industry already has three well-known trademarks: Tongda, Chitian, and Jiaheng, as well as a number of well-known trademarks. These enterprises use academic platforms to bring academics to universities and research institutes. The research results are implemented in industrial production. Currently, Shiyan is to take full advantage of machinery manufacturing and equipment manufacturing, improve the research and development capabilities of the auto parts industry, build branded auto parts products for Shiyan Manufacturing, stabilize the commercial vehicle market, and expand the market for passenger vehicles, construction machinery and machinery equipment. Focusing on the market demand in the field of aviation and marine engineering machinery, we will continue to enhance the brand influence of the “Shiyan Manufacturingâ€.
Market development "diversification"
Shiyan parts and components companies must synchronize with Dongfeng's marketing strategy and conduct thorough market research on products, including product planning, potential market analysis, real-time market analysis, etc., and enhance customer satisfaction by increasing after-sales service to increase the revenue of spare parts products; E-commerce has become a hot spot for corporate transformation and upgrading. Shiyan parts and components supporting companies need to further develop network marketing, create an online sales platform for parts and components of “Shiyan Manufacturingâ€, build an e-commerce platform for commercial vehicle parts and components, and make parts and components bigger and stronger. industry.