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Because it is difficult to withstand the pressure of a substantial increase in the cost of steel and other raw materials, the commercial vehicle industry has courageously led the way in the wave of cost increases. The prices of various commercial vehicle products have risen by about 1,000 yuan to 10,000 yuan. .
However, due to the unfavorable environment in the commercial vehicle market in 2011, it is difficult to increase the terminal sales volume, and the unfavorable factors such as the tightening of the monetary base, the increase in the cost of labor, and the increase in the inventory of manufacturers have made the survival environment of commercial vehicle dealers more difficult.
The market continued to slump in the doldrums
Recently, China National Automobile Industry Association recently released a national commercial vehicle production company in May sales rankings, ranked top ten companies are: Dongfeng, Futian, Jianghuai, FAW, Gold Cup, Jiangling, heavy truck, Shaanxi Auto, Chongqing Chang'an and Great Wall Companies such as May sales were 58,400, respectively, 55,800, 26,300, 21,100, 19,700, 15,500, 12,200, 11,900, 0.99, and 9,500.
It is worth noting that the sales of these mainstream commercial vehicles have a clear downward trend compared with April. The top ten commercial vehicle companies sold a total of 240,300 commercial vehicles in May, accounting for 71% of the total commercial vehicle sales.
In May 2011, Foton Motor achieved sales of 56 600 vehicles, a decrease of 5.3% year-on-year and a decrease of 21.7% from the previous quarter. Due to the unfavorable market environment in many months, the cumulative production of Futian from January to May in 2011 also showed a clear downward trend. In the first five months, Foton sold a total of 307,000 vehicles, a year-on-year decrease of 3.1%.
Compared with the downturn in passenger cars, the commercial vehicle market is even more pathetic. The sales volume of the entire market has dropped by about half. Manufacturers have to sell their goods at the same time. Sales dealers are injured more than financial storms. The analysis of relevant parties has caused multiple reasons for the lukewarm commercial vehicle market in 2011: In 2010, the development of more macroeconomic controls led to more market development, driving the sales of commercial vehicles to be significantly stronger. In 2011, the bank raised interest rates several times, the inflationary pressure on prices increased, and the increase in labor costs, which brought greater pressure on commercial vehicle manufacturers and distributors.
Commercial vehicle profits are low, sometimes less than the profit of a mid-range sedan. The luxury imported vehicles are often sold at a profit of 30-40 million yuan. Commercial vehicles have to sell more than 10 units to the top, but the cost of keeping them is similar.
Commercial vehicle dealers revealed that the general environment is not optimistic that this is an objective fact, but manufacturers in the terminal is difficult to increase sales at the moment, not only to complete the annual sales task, but also for each model commercial vehicle price increase, from From light trucks to heavy trucks, there is an increase ranging from RMB 1,000 to RMB 10,000, which makes the market even worse. As a production tool for heavy trucks, price is a decisive factor influencing consumer purchases.
Major commercial vehicle prices rose
It is understood that in the second half of 2010, when the commercial vehicles in the Guangdong market were launched with the new national standard 4 products, some commercial vehicle manufacturers took the opportunity to increase from 10,000 yuan to more than 20,000 yuan; after the price of steel tires rose in 2011, the terminal selling price It has risen by nearly 10,000 yuan, adding up to a total of more than 30,000 yuan.
Dongfeng commercial vehicle dealers have said that the price of heavy trucks has been raised by nearly RMB 10,000. The general model also has a price increase of RMB 1,000-3,000. The JAC commercial vehicle said that the light truck also has a price increase of nearly 1,000 yuan. Heavy truck also had a few thousand yuan gains, while Shaanxi Auto heavy truck and Auman had risen by 3,000 yuan -7000 yuan respectively.
Heavy truck industry or current negative growth
For the increase in selling prices in the terminal market, large commercial vehicle manufacturers also expressed their frustration. Since 2011, major steel mills have increased their steel prices by 10%, while non-metallic materials used in a car account for about 6%-9%; rubber (including tires) accounts for about 8%; glass accounts for about 3%; steel materials account for about 60%; and raw material costs account for about 30% of the total vehicle cost. In this estimation, taking a car with a price of 100,000 yuan as an example, the cost of steel materials is about 18,000 yuan. After the steel price rises by 10%, the cost rises by about 1800 yuan.
Although large-scale mainstream car companies can earn more than 10% of heavy truck vehicle profit margin. This 10% is 10% of the base of 100,000 yuan instead of 10% of the base of 18,000 yuan. Therefore, the rise in steel prices has exerted great pressure on truck companies, especially for heavy truck companies that use more steel.
It is now in an inflationary period. The costs of raw materials, labor, and logistics are all rising. The rise in heavy truck prices is an inevitable trend. In particular, the impact of tire prices on the more obvious, the current decline in steel prices, but the earliest can be reflected until July.
According to industry veteran sources, most large-scale mainstream trucking companies have signed long-term pricing agreements for bulk timber with steel companies.
Each mainstream car company also regards funds, implements ERP or not, etc., and has more or less relatively low-cost steel products. However, for a long time, the leading companies have been relying on increasing production capacity and increasing production and sales volume to dilute the pressure of rising costs. Some low-yield commercial vehicle companies have great survival pressure.
At the same time, due to excess capacity, the country has begun to control the production capacity of high-energy-consuming industries, which broke the high expectations of many companies. In 2010, the commercial vehicle market was very popular, and a large part of the purchasing power was released ahead of schedule. In addition, the traditional sales season for the commercial vehicle market was in March, April and May after the Spring Festival, in order to usher in another sales in the second half of 2011. Peak difficulty can be imagined.