On the morning of May 18, the kick-off meeting of the Weichai Power Enterprise Cultural Consultation Project was held in the conference room. The leaders and team members of the management consulting company that was invited to conduct system design for the project were introduced at the meeting. Jiang Kui, deputy secretary of the Party Committee and deputy general manager of the group company, made a mobilization speech. The meeting was chaired by Xu Xinyu, CEO. At the meeting, the corporate culture consulting project manager explained the plans, steps, and working methods of the project implementation, as well as the objectives achieved through the project design. The corporate culture has a very important significance for the stable and sustainable development of the company, making it bigger and stronger; it also plays a positive role in promoting the realization of the company’s strategic goals and improving the business performance. As the largest auto parts and components company in China, Weichai has accumulated profound culture after more than 60 years of development, especially in the past ten years, and has become a common code of conduct for Weichai people. The launch of Weichai Power's corporate culture consulting project is an important decision made by the company to adapt to the development requirements of the new situation and to build a comprehensive culture. Jiang Kui asked in his speech to sound the clarion call of the corporate culture and inject a strong spiritual drive into Weichai's new decade of development. All staff should be involved, cooperate and cooperate, pay attention to actual results, and strive to create a strong cultural construction atmosphere. He hopes that the company will raise its ideological awareness and enhance its sense of responsibility. It will strengthen organizational leadership and implement all tasks. It will pay attention to ways and methods to guarantee the culture.