·2016 China's light vehicle industry policy and environmental analysis

According to the analysis of China's light-duty vehicle industry policy, the development of most domestic light-duty vehicle companies can be summarized into four words - the wind and rain. As a rising star, the Changan light-duty vehicle has obtained the lessons of the past from the mistakes of its peers, and has been able to seek market opportunities with a cautious and scientific attitude. 2016 China's light vehicle industry policy and environmental analysis. Now we are analyzing the policy and environment of China's light-duty vehicle industry in 2016. Therefore, under the premise of adequate preparation of the enterprise, Changan Light Vehicle has formulated a series of plans in the early stage, including the “urban logistics expert” strategy and the 2020 vision development strategy, that is, by 2020, six product platforms will be formed to cover light passengers and MPVs. Light trucks, pickup trucks, and small card products are being carried out in an orderly manner.
Of course, the ambition of Changan Light Vehicle will not be achieved solely by relying on "quality + technology". Because of changes in the market structure, changes in policies, changes in consumer demand, etc., Changan light vehicles need to be promptly detected and responded to the final implementation of corporate strategy.
　　 Market fluctuations are large
Today's light-duty vehicle market is just like the unpredictable stock market. For example, the 14-year product demand structure is more and more complicated. In the face of new demands such as new energy, high-end interiors, special chassis subdivision, and lightweight, it is difficult for enterprises to be in a short time. Make the right bet selection, miss the opportunity; 15 young car market with the rapid development of the logistics industry has been generally optimistic about the industry, the result of the industry is ushered in the market shrinking sales winter.
Therefore, nowadays, many car companies are hesitant to shrink their defenses or push new products to let go. Changan Light Vehicle resolutely chose the latter, slightly "radical" at the beginning of 16th, launched "New Business Light Passenger" Changan Ruixing M90, "Value Pickup" Changan Shenfu F30, "Chixing Pickup" Changan God骐F50 three new products. Changan light vehicles choose to let go for two reasons:
First, the 15-year-old light-duty vehicle meets the marketing strategy of the market with personalized customer needs, achieving a contrarian growth of 10.5%, laying a good foundation for follow-up of new products.
Second, the Changan light vehicle has been determined to launch 13 core products at a rate of 1-2 per year by 2020 to ensure a steady increase in sales profits.
Therefore, Changan Ruixing series iterative upgrade, Chang'an Shenque series debut is also reasonable.
　 Policy is good for the market opportunity
The market research report of the light vehicle industry shows that the development of any enterprise is subject to regulations and policies, especially in the automotive industry, and the implementation of almost every policy will largely change the industry structure. The most obvious example at the moment is that the pickups in the four provinces of Hebei, Henan, Liaoning and Yunnan will be piloted. In the near future, pickup trucks may be promoted from marginalized products to one of the main models of light vehicles, and even some SUVs will be seized. market share.
Changan Shenque F30 and Changan Shenque F50 chose to go on sale at this time. It is better to say that it is the result of the preliminary investigation of Changan Light Vehicle, which accurately smelled the market opportunity. However, the push of new products in the auto market is like opening floodgates. It is not surprising that all light-duty truck companies will launch their own pickup products in a short period of time, so that the pickup policy of the pickup truck may be implemented nationwide and seize market share in time. The competitive pressure of Changan Shenque series pickup trucks will increase greatly at that time. Fortunately, Changan Shenque series pickup trucks have core advantages - avoiding product homogenization and maintaining individuality.
One of the problems in the light-duty vehicle market is that the homogenization of the competitors is too serious. The Changan Shenque F30 is the opposite. It is a brand new cross-border product that combines the advantages of pickup and micro-card. Open, the container floor is flat and no drum kit. Changan Shenfu F50 is more independent, it is the first smart pickup in China.
Differences and performance help the Shenn series to attract consumers' attention and thus stand out in the pickup competition.
　　 Consumer demand is in the first place
It is also applicable to the use of the “people who have the hearts and minds of the people” to meet the needs of consumers. The products currently launched by Changan Light Vehicles have not gone out of the way. In particular, Changan Ruixing M90 has also actively promoted the consumer experience of the car. On the basis of retaining the bearing capacity, the space, safety, power and comfort have been comprehensively improved. performance.
The same is true for other products of Changan Light Vehicle, which is the first priority of consumers' needs. Moreover, various subsidy policies have been launched nationwide in the near future, including Changan Ruixing M80/90 “Loan 0 Interest Rate, 0 Fees” activity, “Replacement of Changan Ruixing M80, Chang’an Ruixing M90, Chang’an Shenque T20, The Changan Shenque F30 is subsidized. All motor vehicle owners (excluding motorcycles) can enjoy this policy when they enter the store. At the same time, in return for the majority of consumers, some Changan Ruixing M80, Changan Shenque T20 launched special promotions.
Although the Changan light-duty vehicle has made great strides in recent years, it has been built on the ground and has created a relatively large situation. It is a rising star in the light-duty vehicle field. Undoubtedly, with clear strategic objectives and always considering the factors of market, policy and consumers, Changan light vehicles may become the industry's top in the next few years.

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