Instrumentation industry borrows from e-commerce to open up the market

Recently, the latest data released by the China Instrument and Meter Industry Association in 2011 showed that the scale of production and sales in China's instrumentation industry exceeded 500 billion yuan for the first time in 2010, and 5,521 enterprises above designated size in the industry, under the situation of a weak global economic environment, China's instrumentation The industry has developed a domestic market by cooperating with e-commerce. It has opened up a new road of development in the manufacturing industry and has become a high-speed development industry.

Instrumentation Market E-commerce Nuggets With the continuous expansion of market demand, the instrumentation industry closely related to people's lives has also been rapid development, but due to technical and innovation reasons, the domestic instrumentation industry and foreign countries still have huge The gaps, the lack of key core technologies, and the low level of duplication, the stability and reliability of products cannot be fundamentally solved, and imports are still heavily dependent on high-end precision instruments. A large number of imports have adversely affected the development of the industry.

Internet e-commerce can help domestic instrument and meter companies participate in domestic and international competitions, and have direct dialogue with international markets, helping enterprises to quickly break through technological bottlenecks and achieve technological innovation and upgrading. Utilize this new e-commerce trading tool to broaden the company’s current sales channels, improve the business environment, optimize and activate the entire industry chain, actively integrate into the Internet trading model, use the Internet, and use e-commerce to expand the business. .

At present, in the domestic e-commerce market, the comprehensive business platform represented by Alibaba has played a pioneering role in the early days of the Internet. Their development marks the rise of e-commerce in China, and the popularity of online users is also rising. The company's involvement in them, so that the instrumentation industry in the e-commerce tasted the sweetness. In addition, many users use Baidu, Google, Sogou and other search engines to optimize their keywords, purchase bids, and receive more order conversions by continuously increasing their exposure and clicks. In the current development of the Internet, both are still leading the way.

Vertical industry portals will inevitably rise. However, with the intensification of competition in intra-site advertising platforms and competition in search engine rankings, some companies have turned to more professional industry websites, such as my steel network that specializes in the steel industry and covers the chemical industry in an all-round way. China Chemical Network for Information and Business Services, and China Heating Information Network for Central Heating and Heat Meter Technology. After years of hard work, these sites are increasingly recognized and favored by vertical users in the industry. Lower fees are gradually recognized by merchants.

In today's information age, it is even more so in the field of instrumentation, which is highly specialized, to integrate and develop all the advantages of its own resources, to establish a complete set of service systems and models, and to release information in a timely manner. , complete and comprehensive data resources, information and information professional authority, network coverage and many other advantages. The emergence of personalized professional industry portal websites is undoubtedly a strong pinpoint for the Chinese instrumentation industry that is in the stage of gradual development and growth, and will surely maintain the balance of the entire industry chain and establish more reasonable information exchange channels. Play an important role in promoting.

In the next five years, the total output value of China's instrumentation industry will reach or approach RMB 1 trillion, and the average annual growth rate will reach 15%. In the next five years, the application of e-commerce in the instrumentation industry in China will open up markets and actively expand network marketing, which will become the mainstream trend of continuous industry development.