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From the initial company’s serious losses, arrears of staff salaries, and later the Chinese brand was forced to spin off Brilliance China, and then Brilliance was repeatedly exposed to “restructuring†rumors, Yan Yumin has always been at the cusp, and the discussion about his departure has never stopped. When Sui Yumin gradually introduced a brisk-like Brilliance into the right path, the development of Brilliance Automotive became clear.
Reporter: In Huachen Group, the main profit contribution rate still comes from the joint venture partner BMW. How do you view this phenomenon? Will it change in the future?
Yan Yumin: BMW's profit contribution to our group is indeed large. The profit target for this year's Zhonghua is 20 million yuan. For an auto group, 20 million yuan is about the same as a dollar, but this means that after years of hard work, the Chinese car Began to turn a profit. Last year we wanted to turn a deficit, but it didn't happen.
In the second half of the second half of the year, sales and profits in China will increase. We play a combination boxing at the marketing level. The H530 and V5 are a combination of the same level. H230 and H320 are also a combination boxing. Two small combo punches form a synergy. By 2014, we will launch new models including vans and Greater China brands.
I think that no matter what market the independent brand has met, it has already faced a period of enthusiasm. Due to the sluggish international market, joint venture brands have launched their efforts in the Chinese market. However, such competition is not terrible. The market economy is characterized by competition.
We attach great importance to the advantages of competition, we must form a differentiation with the joint venture to avoid tit for tacks with the joint venture. If they are in the primary market, we will go to the second level. When they reach the second level, we will go to the third level.
This year, Brilliance Group completed sales of 420,000 vehicles in the first eight months, a year-on-year increase of 16%. We expect to complete 670,000 vehicles in the second half of the year, a year-on-year increase of 18.2%. For the development of self-owned brands, I always believe that we must adhere to the concept of prenatal and postnatal care and we must not blindly develop. Second, we must not go from the low end to the high end, so we are strategically appropriate and extend from top to bottom. In the future, the profitability of independent brands of Brilliance Automotive will become stronger and stronger.
Reporter: At what stage does Brilliance's special-purpose vehicle project progress?
Yan Yumin: This year we will complete the construction of three plants for special vehicles. The area is approximately 100,000 square meters. Next year we will complete four plants and eventually form eight plants with a total area of ​​about 250,000 square meters. The first car to be produced in the first plant in October this year was a fire engine. Before that, we established the first special vehicle joint venture company with the First Rescue Company of the United States in Dalian Base. They took technology and some funds to buy shares. Brilliance is a major shareholder. In addition, the company also has a local company in Dalian.
At the same time, we and other European companies are also talking about the second and third special vehicle joint ventures. We are also trying to acquire the relevant companies in the United States and Europe. The modified vehicles can be described as having unlimited prospects. At present, the domestic high-end modified car business still depends on the European and American markets. If we introduce technology in Dalian, we can first greatly reduce tariffs, and secondly we can reduce the cost of retrofitting.
Please note that after the next two or three years, Dalian will become the only first-class specialized vehicle and modified vehicle base in the world with dozens of factories and dozens of companies. Although the outside world has questioned me, there are no three. In years, you will know that our decision is correct.
Reporter: Do you think you are successful? How to evaluate your performance in the past 7 years?
Yan Yumin: Recently, I saw a word: One person's success is not to see how beautiful you are when you are in position, but how many people miss you when you leave. To Brilliance 7 years, my inner peace. When I came, 157 subordinate companies, almost all losses. Even more frightening is that everyone has no confidence in this company. Such a big company has changed its position, but the eyes of the people around it are full of numb despair. I was cold at the time.
However, this year, we are definitely the first company in Liaoning Province with sales of over 100 billion yuan. Remembering that when I first arrived at Brilliance, someone called the mayor and called the boss, and I denied it. At the time I jokingly defined myself as a “gangsterâ€. Up to today, there are 40,000 employees, which have brought in 134,000 employment in Liaoning.
Since the introduction of the BMW Second Plant and the engine factory, plus the layout of special vehicles, with the above foundation, the future will be the best brand in China and the Golden Cup, I think there is no problem. So my heart is particularly practical. In fact, I think that doing a good job is not glorious. Only in terms of self-owned brands, brand building, technology upgrading, dare to clamour with foreign brands, is called glory.
My dream is to make Brilliance fly higher. In my vision, Brilliance is a large aircraft. Fuselage China and Jinbei, in order to protect the fuselage, two wings one is BMW, a special car, both of which will have hundreds of billions of projects in the future. In addition, the power comes from technology, brand and advanced corporate culture.