German horse brand tires China Hefei factory phase III project officially put into production

After the third phase of the Hefei plant is put into operation, the number of employees will increase from the current 1,400 to 2,700. With the completion of the expansion of the third phase of the Hefei plant, the German brand Tire will further strengthen its business in the Asia Pacific region and the Chinese market, and help the Continental Group further enhance its sales performance in the region.

German horse brand tires China Hefei factory phase III project officially put into production

“The Hefei factory's third phase expansion project has made us take another important step in realizing the 'Vision 2025'. At the same time, it will help us further improve and balance our global production layout,” said the mainland executive board member and Tire Division. Mr. Nikolai Setzer, President, said: “The Asia-Pacific region, especially the Chinese market, is the driving force for the rapid growth of the German brand tires in the next few years. The expansion of the Hefei plant has once again demonstrated our confidence and commitment to the Chinese market.”

Since 2011, German brand tires have gradually expanded its production capacity in Hefei, totaling a total investment of 570 million euros. In line with its long-term commitment to the Chinese market, German brand tires established a research and development center in Hefei in 2015 and opened the first training center in the Asia Pacific region in Hefei in 2016, further enhancing the competitiveness of German brand tires in China. The rapid development in the Asia Pacific region has laid a solid foundation.

Mr. Philipp von Hirschheydt, Executive Vice President of the Malaysian brand Tyre Asia Pacific Automotive and Light Truck Replacement Market, said: “The Hefei plant Phase III expansion project has further strengthened our leading position in the Chinese market and the Asia Pacific region. We believe that The expansion will support us to meet the growing demand of Chinese consumers for tire products. Looking ahead, we will continue to increase investment in the Asia-Pacific region and achieve full-scale growth in the region."

Horse Brand Tire Hefei Factory Phase III Project

“The Hefei plant has achieved breakthrough development and has also become the cornerstone of the rapid expansion of the German brand tires in the Chinese market. We are very pleased to see that this third phase of the expansion project is further developed. Raising the production capacity of the Hefei plant opened a new chapter in our development in the Chinese market.The construction of such a large-scale project in the third phase of the expansion project in Hefei factory is inseparable from the close cooperation, mutual support and mutual trust of all partners.Hefei factory today The successful expansion of the expansion project also confirmed our good cooperation with all parties in Hefei.”

The German brand Hefei Hefei plant was officially put into production in 2011. It covers an area of ​​340,000 square meters and is mainly used to provide medium and high-end replacement and original passenger car tire products for the Chinese market. Since its completion, the Hefei factory has been recognized as a green factory dedicated to environmental protection and the development of local communities: The factory has laid up to 70,000 square meters of solar panels on the roof, which can provide 5.5 million kwh of solar power each year; its zero-wastewater discharge And the exhaust gas control system has become a benchmark for the industry. In addition, the German brand tires are also committed to youth riding and driving safety training, and actively support various types of safety education projects.

Folding Chair

Folding Chair,Folding Recliner,Folding Sofa Chair,Legless Folding Chair

Wuyi Superior Leisure Products CO.LTD , https://www.tcsuperiors.com