Bearing market competition has gradually become more international

In 2009, China's auto production and sales volume has reached the top in the world, and domestic automobile consumption has entered a phase of rapid development. It is expected that it will continue to grow at a speed exceeding 30% in the next 3 years. The rapid development of the automotive industry has led to a sustained and substantial increase in demand for the automotive bearing market. In this context, the supporting volume of China's bearing industry also hit a record high. "A car probably needs 50 sets of bearings. This market is very large," said Liu Enshi, chairman of the China Bearing Industry Association.

“At present, many industries have a large demand for bearings, of which the automotive industry has the largest amount. Car transmissions, engines, axles and other key companies in Chengdu use bearings. Although automotive bearings are a small part, but it and the reliability of the vehicle There is a close relationship between safety and comfort, said Wang Lushun, chairman and general manager of Wazhou. It is understood that bearing is the basis of automotive transmission, known as "the joints of the automotive industry," said the components that will rotate and ultimately the participation of the bearing.

The high demand of Chinese consumers for automobiles has attracted more and more global automakers to invest new models in the domestic market. The demand for products and R&D of the domestic auto parts industry has been raised to a high level by the car industry, which has directly led to the huge market space in the auto parts field being occupied by multinational companies with advanced technologies and products. In the bearing industry, bearing manufacturers in the world rely on the production technology of high-precision bearings (mainly used in engines, transmissions, and hubs) for key components of automobiles. While actively building a mass production system in China, they also passed wholly-owned subsidiaries, reorganizations and mergers. Businesses in China have achieved independent management, and monopolized the high-end product market. The world's major multinational bearing companies such as SKF, Schaeffler, Timken, NSK, JTEG have established joint ventures or wholly-owned plants in China. The internationalization of domestic competition has become the main feature of China's bearing market competition.

At the same time, driven by the needs of foreign markets, domestic parts and components companies have also exported a large number of automotive bearing products through in-industry network platforms. According to the statistics of domestic well-known auto parts e-commerce platforms, from January to June 2010, the frequency of export bearing products reached 295, and it showed a clear upward trend.

Independent innovation and expansion of customer resources are two major ways to win in competition

According to statistics, 75.2% of the local bearing suppliers are mainly engaged in the development and sales of the international aftermarket, while 21.3% of the companies mainly provide supporting services for domestic commercial vehicles, while only 13.5% of the companies clearly indicate their supply to the global car OEM. . In the face of the current supply situation of domestic bearing suppliers and the overbearing trend of multinational bearing manufacturers, how China's own-brand bearing manufacturing companies seize the hot situation in the domestic auto market and open up the domestic market to sell, has become a local supplier to think and explore A big problem.

First of all, domestic bearing companies should insist on independent innovation and advocate the path of introduction, absorption, digestion and innovation. Through joint ventures, learning advanced technology from abroad will help China's bearing industry grow stronger. While improving product quality, we must not be resigned to retreat from low-end and middle-end markets, instead of independently pursuing the improvement of production capacity. We must intensify our efforts in technological innovation, technological advancement, and changing the mode of industrial economic growth.

Secondly, self-owned brand bearing companies should be good at expanding the company's customer resources through various effective marketing channels and diversify their own customer groups. Companies that mainly supply commercial vehicle bearing products for automotive vehicles must actively enter the field of car support and attract domestic OEMs through various channels. At the same time, on the basis of analyzing their own competitive advantages, bearing companies need to be more patient to reach potential customers and understand their real needs.