·LeTV car how to reconfigure the Internet

Recently, LeTV Holdings officially announced that LeTV has officially signed an equity investment agreement for easy-to-use vehicles. After the completion of the transaction, LeTV won 70% of the shares of easy-to-use vehicles and became the controlling shareholder of easy-to-use vehicles. Layout car sharing and social operations areas.
After the management of LeTV, Yiyi has continued to retain all the management shares of the company; the company is still operated by Mr. Zhou Hang and the management; at the same time, LeTV will bring a new ecological model to the company, which will inject a lot of considerable ecological resources and ecological types. Talent.
For the completion of this transaction, Jia Yueting, Chairman and CEO of Leshi Holding Group, said: “Acquisition of easy-to-use vehicles means LeTV supercars have been developing, manufacturing, selling, car networking, charging strategies and after-sales services for smart Internet electric vehicles. The field of automobile sharing and social operation has completed the layout of the whole industry value chain, and has formed a positive interaction with the existing car networking companies and social operation companies of LeTV.
Easy-to-use car founder and CEO Zhou Hang said: "Easy to use the car as the pioneer of the car model, in the future together with LeTV, in the dual dividend of policy and market, work together for human beings safer, more comfortable, more concise Work harder to comply with the travel style of the Internet era."
Some analysts said that as the first Internet car manufacturer in China and the first provider of Internet car rental services, the cooperation between LeTV and Easy Car will rewrite the current "Internet + travel" market. In the future, the two sides will work together to explore more modes of travel, allowing users to enjoy a more convenient, intelligent and enjoyable travel experience, and constantly promote the evolution of the way people travel around the world and the world.
Exploring the sharing of music and easy-to-follow the combination of LeTV and easy-to-go, not only the cooperation between capital and business, but also the cooperation of ideas,” said Sun Ke, senior investment director of LeTV Holdings.
Sun Ke believes that in today's "Internet + travel" market, Yi is the only company that has always adhered to international service and differentiated operations, which coincides with LeTV's philosophy. "We believe that with the gradual regulation of national policies, the future Internet car rental service market will belong to companies that provide high quality services like this."
At the same time, easy-to-use vehicles have begun to extend to the upstream and downstream of the automotive industry chain. Its attempts in automobile manufacturing and auto finance have taken shape, and have already emerged in overseas markets. In terms of exploring new business models and opportunities, the concept of easy access and LeTV is highly compatible.
Easy-to-use car founder Zhou Hang also said the reason for cooperation with LeTV: "LeTV is a very visionary and company, from video, to TV, to mobile phones, to automobiles, as well as to the film, sports and music industries. There are layouts. Especially with the advent of mobile phones and the development of automotive strategies, we believe that there will be many missions that can be achieved in the future."
Perfection of anti-music and easy cooperation space In fact, during the LeTV “919 Red Music Festival”, the easy-to-use car has already developed in-depth cooperation with LeTV. 9.19 On the same day, the user who placed the order in LeTV Mall will get the exclusive ticket for the fans provided by the easy-to-use car. Not only that, but the two sides also made a "gamble", as long as the sales of LeTV 919 exceeded 100 million, it is easy to give all fans a coupon of more than the amount, 100 million caps. Finally, LeTV’s sales on that day were fixed at 1.7 billion! Yi Yi also promised to pay a 100 million yuan taxi ticket to fans. Such a "gambling" eventually formed a win-win result.
After the completion of capital cooperation, the future LeTV and easy-to-use vehicles will play their respective advantages, carry out more and more in-depth cooperation, and form a perfect complement to the dual platform. LeTV will increase the easy travel experience scene, and it will complement the social operation of LeTV's car ecosystem. According to the two parties, the vehicles that are easy to use in the future will become the mobile experience hall of LeTV's full range of products, creating a unique “mobile Lepar store” in the world. At the same time, consumers who purchase LeTV products have the opportunity to obtain coupons for easy-to-use vehicles, etc. The cooperation between the two parties has great imagination and extension space.
Industry Card LeTV Auto Industry Adds New Army This announcement of the acquisition of the easy-to-use car is the second bomb of the car's open ecological layout following the announcement of the strategic investment electric pile company on September 9. Easy to get to this is the second "small partner" that LeTV's open ecology has ushered in.
On August 18th, Lu Zhengyu, the vice president of LeTV Supercar (China) Co., Ltd., first proposed the concept of car ecology open: "The car is just one of the LeEco's SEE plan. The car ecosystem is the core element. LeTV will borrow This creates a complete ecosystem that covers the upstream and downstream industry chain of automobiles and the life cycle management of automobiles."
Prior to this, LeTV has already begun to open up the car ecosystem, whether it is the cooperation with BAIC and Aston Martin at the beginning of this year, or the strategic investment of downstream charging pile enterprises and new energy companies, all of which are automobile ecology. Open practice.
On September 16th, Mr. Ding Lei, the co-founder and global vice chairman of LeTV Supercar, and the CEO of China and Asia Pacific, was invited to give a speech at the official Frankfurt Motor Show Forum to explain LeTV to the global automotive industry leaders and peers. The ecological open concept of the car.
The easy access to the car will complement the extremely important part of the Lexus car eco-closed loop, and will also add to the future socialization of the super car. It is reported that on October 27th, at the major press conference held by LeTV in Wukesong, there will be heavy news about the "SEE Plan", which new members will be welcomed by the LeTV Auto Eco-Family, which is worth looking forward to. .

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