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Shiyan was once proud. It owns Dongfeng Commercial Vehicle Base, the “first in the country and the top three in the worldâ€; its per capita income and consumption level are crowned by Hubei, and its overall urban strength ranks 22nd in the country.
Shiyan is also bitter. Because Shiyan is associated with the bloodline of Dongfeng, the headquarters of Dongfeng was relocated, Shiyan encountered “glaciers,†and GDP was declining all the way. The “destroyed urban capital†theory even caused public opinion “earthquakeâ€.
However, the proud factor is now returning to Shiyan.
Famous enterprises get together and mark a wind direction
History turned over in 2004, Shiyan entered the winter of development. Dongfeng two headquarters to the east, two years, the output value of Dongfeng in Shiyan fell more than 100 billion yuan, Dongfeng Guangtai, Dongjie air-conditioning and other companies also followed suit.
Shiyan suffers from "collapse" and develops into the "10" intersection.
At this time, under the matchmaking of Yu Zhengsheng, member of the Politburo of the CPC Central Committee and secretary of the Provincial Party Committee, the Star Group “headed†Wang Hai, who had previously come to Shiyan, and dropped a “strategy pieceâ€.
Double Star hosts Dongfeng Tire, which is referred to by the industry as "the first case of reorganization of state-owned enterprises in China's tire industry." This is because both parties have become famous in the industry for a long time: Dongfeng Tire is a company directly subordinate to the former Ministry of Chemical Industry and has the title of “one of the four kings†in China’s tire industry. Double Star is a well-known enterprise with cross-industry and cross-ownership ownership. 492 billion yuan.
Then, introduced by the main leaders of the Provincial Party Committee, the “Old Seven†Wanxiang Group, one of the top 500 private enterprises in the country, joined hands with Shiyan Tongda Group to unveil a brand new page in the history of China’s automotive high-tech industry with an annual sales income of RMB 1 billion. The scale of production of auto parts has entered.
At the same time, a Wenzhou Industrial Park, which focuses on auto parts production, is on the rise. The first phase of the development of an area of ​​440 acres, can accommodate 30 small and medium-sized enterprises in the development, to absorb investment of 1.2 billion.
Wang Hai, Lu Guanqiu, and other "big names" in China's corporate world, why favor the Ten Commandments? Lu Guanqiu talked about how to settle the bill on public occasions: At the Dongfeng Commercial Vehicle Base in Shiyan, there is an annual output of 250,000 capacity factors, 167 auto parts companies have 85.2 billion yuan in assets, and the auto parts market has an annual turnover of 8 billion yuan. , 200,000 automotive design, manufacturing and marketing professionals.
Wang Hai admitted frankly that he also counted postings: With a radius of 500 kilometers, Chongqing, Xi'an and Wuhan are all within the circle. Double Star tires cover the central, northwest and southwest markets. Shiyan is the most ideal strategic fulcrum.
A discerning eye, and even more than Shang Haiqi Wang Hai, Lu Guanqiu? !
Century Cosco, 1000 production lines of the new mixer truck will be put into production this year; Fina Corporation, vehicle nanomaterials will achieve an output value of 2 billion yuan during the year; Dongfeng Zhongke fills the gap of the Dongfeng commercial vehicle premium passenger car; Dongfeng Junan, ending Dongfeng without the history of minivans Three-ring special gas, 30000 construction projects settled in Shiyan... According to statistics, last year, Shiyan added 62 industrial enterprises above designated size, and added 21 high-tech enterprises.
There are exceptions, that is, at the end of last year, Luoyang tractor factory entered ambitiously, Shiyan but no land "wait and see" off. The reality "forces" the government's new thinking - "Developing cars to the mountains." At the beginning of this year, the provincial government approved ten acres of "hillside land consolidation" projects. As a result, the urban space has increased by 20 square kilometers. Nowadays, the new space is in a virtual position for the world's merchants.
The name and enterprise gathered together and marked a wind direction: Shiyan "car cake" will be bigger and bigger, Shiyan "automobile city" status will be further consolidated.
"Out of the sky" and "Long underground"
"The God of the Heavens," the Shiyan people see the east wind around them.
The call for “concentrating on the strength and building the big three lines†made the name of the “second automobile factory†appear in the sequence of Chinese industrial companies. More than two billion yuan was invested in Dashanli, where 34,000 automotive professionals and 150,000 industrial workers converged from all parts of the country. This wealth is like "falling from the sky." This manufacturing "big family" has a production value of up to 80% of Shiyan's total output value and controls the overall economic situation in Shiyan City.
Some people say that Shiyan local auto industry is "long underground." This “long†is the development of the local auto industry from scratch and from small to large under the supporting needs of Dongfeng. Automobile accessories, automobile assembly, rubber tires, research institutes... Around Dongfeng Company, Shiyan has grown more than 100 supporting companies.
Because there is a big tree in the sky, the Ten Commandments continue to flourish and prosper. However, the headquarters of Dongfeng Company and Dongfeng Co., Ltd. moved out one after another. The Shiyan people relishing the “car city†and “Dongfeng†were anxious.
Excluding central and provincial companies, what remains of Shiyan?
Without its own industry, "collapse" is only a matter of time! On the standing committee of the municipal party committee, the topic of Zhao Bin, secretary of the Municipal Party Committee, pointed to Shiyan's “soft underbellyâ€: the scale of investment is small and the driving force is weak! Last year, the province's fixed asset investment accounted for 45% of GDP, and the highest year in Shiyan was only 35%. The investment is nearly 5% lower than the province, and the investment ranks the 9th in the province. The growth rate ranks 13th in the province.
The Shiyan City Party Committee and the municipal government reviewed the situation and calmly proposed: Holding the "sky off" and making it "long underground."
Holding the "out of the sky." Shiyan people are summed up as "a sincere and sincere cooperation and perfect service." For Dongfeng Company's bases that carry 2/3 of Dongfeng's employees, 3/5 assets, and more than half of its sales revenue, the government must provide special preferential treatment for land development, infrastructure, and staff placement, so that the Dongfeng Shiyan base can develop and let go. Development will continue to play a leading role in the Shiyan automobile industry.
Bigger "long underground". Shiyan implemented a differentiated development strategy with Dongfeng Corporation, vigorously developed low-speed trucks, mini-vehicles, mid-to-high-end trucks, and modified vehicles, and cultivated core auto companies; parts manufacturing was oriented toward serialization and specialization of “parts-parts-assemblyâ€. The direction of development.
With perfect service, Dongfeng Company has settled on two major projects of the ZD30 engine and medium-sized passenger vehicle. It has successfully developed the D310 cab and DCI11 Malaysian engines and launched a truly heavy-duty vehicle, the Tianlong series of heavy-duty vehicles.
Look at the "long underground": By the end of last year, Shiyan had already had the production capacity of 250,000 main auto parts, 100,000 special vehicles (modified cars), 80,000 minicars, 20,000 passenger cars and chassis. . As the saying goes, with a livelihood, all games are won.
Consolidate the status of "Automobile City"
In 2007, as the “inflection pointâ€, the blue and red arrows bottomed out and broke through the 2.5 billion yuan and 18 billion yuan output value in the first half of the year. Alternately, the two red and blue "curves" will make the face of Shiyan Mayor Chen Tianhui smile. On the automobile industry growth curve he is concerned about, blue represents the local automobile output value, and red is the city's automobile output value, which is an increase of 55% and 20% respectively.
Chen Tianhui said that Shiyan’s status as a commercial vehicle in “China's No. 1 and No. 3 in the world†has once again been confirmed by the market.
In the Shiyan automobile industry, Chen Tianhui will be classified into three main bodies: Dongfeng Corporation and local auto industry, vehicle and parts, production and circulation. His thinking is also very clear: to consolidate the status of the Motor City, we must seize these "bovine nose."
If Dongfeng Company used to be the only major player in the past, it set a Shiyan “Bali Cityâ€. Now Shiyan is a triple combination of “pointâ€, “block†and “face†of the automobile industry. The “car city†features more clearly. "Little Touching": As the leader in the Chinese tire industry, the Double Star Group has established a strategy of "building a world brand with Chinese origin". This year's production capacity has reached 2.35 million sets, and sales revenue has increased by 266% compared to the same period of last year.
Wanxiang Group strives to transform traditional industries, set up four R&D centers, and applies 87 patented technologies to product production. They want to use independent innovation in the world to start the brand!
There are Pioneer molds, Dongfeng Zhongke, Purin Industrial, Sanhuan Special Auto, Century COSCO, Wenzhou Auto Parts ... ... one by one singles champion, its products disdain for the national counterparts.
"One side of the scene": Commercial vehicle parts, as large as the body, frame, axle and other assembly, as small as automotive screws, almost all manufacturers can be found in Shiyan. With an auto parts production capacity of more than 250,000 units, in addition to supporting the Dongfeng Company, it has also become associated with more than 40 manufacturers such as Beiqi Foton, Jinan Heavy-duty Truck, Anhui Chery, Zhengzhou Yutong, and Jiangxi Isuzu, forming a “sale nationwideâ€.
“Block with colorâ€: The vehicle, Dongfeng’s commercial vehicle base, has a pivotal position in China; 80,000 Dongfeng Pan’an’s production capacity has been squeezed into the top 4 of the domestic mini-vehicles; , entered the top 10 domestic industries; special vehicles, a total of 12 independent brands, annual production capacity of more than 100,000.
With many points, faces and blocks, the Shiyan automobile industry is encouraging.
Shiyan is also actively building a regional "technological innovation system": a higher automotive academy and 27 automotive R&D centers, which provide full technical support for more than 130 automotive companies. At present, 1,200 independent intellectual property automobile industry brands have been formed.
From automotive manufacturing to manufacturing and distribution. Shiyan took full advantage of the Dongfeng commercial vehicle base brand, built China's largest China (Shiyan) Auto Parts City, and established auto parts sales network in 27 provinces and cities nationwide. The authentic Shiyan cargo has become the darling of the market.
The direction has been clear and action is accelerating. A new car city has been exposed on the horizon.