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The industry believes that the first time that power tools have entered the catalogue of China's famous brand products, it means that a certain number of power tool companies' products will become "China's famous brands" during the year.
Leading companies from dispersed to powerful
There are a large number of power tool enterprises in China. There are more than 600 power tool enterprises that only carry out 3C certification, and there are more than 1,200 enterprises engaged in foreign trade export. However, due to the fact that the concentration of enterprises has been scattered, large and not strong, it has become one of the reasons why the power tools have applied for the list of China's famous brand products in the past few years.
However, in recent years, many power tool companies have realized that with their own brand-name products, it is conducive to increasing the visibility of Chinese power tool companies and their products, expanding their influence, and better participating in domestic and international market competition. At present, the power tool industry has begun to shift to superior enterprises, and the industrial concentration has been significantly improved.
Gradually get out of the OEM
At the same time, "branded" sales are another resistance that the industry has been difficult to enter the ranks of famous brands.
China's power tool industry is an industry with obvious export-oriented characteristics. More than 85% of it is exported to foreign countries every year. It has developed into a world's largest producer and exporter. 80% of the world's annual production and export. It is a pity that such a world's power tools and major power producers do not have their own brand-name products.
In the past, people always thought that China's export of power tools are "branded" products, not independent brands. But now the situation has changed, and many foreign trade export companies are striving to expand the export of their own branded products.
In recent years, the quality level of domestic power tools has been significantly improved. The products have been able to compete with foreign famous brand products in terms of performance and appearance. The cost performance is much better than that of foreign products. The advantages of domestic power tools are more obvious. Among the large number of power tools required in China each year, the market share of domestic power tool products accounts for 90%, while the market share of imported brand power tools is only 10%. Now, in addition to some long-life electric hammers, electric picks and other high-end products, special products, general power tools, including hand-held tools and portable tools, domestic tools can be adapted to the needs, without the need to purchase expensive imported products.
Repeatedly failed to win the list
After nearly 20 years of hard work, the production technology level of China's power tool industry has been significantly improved, and the production technology level of key key enterprises has reached or is close to the international level. More and more people are aware of the achievements of the industry. In order to make the power tools enter the catalogue of China's famous brand products, the China Electrical Equipment Industry Association's power tools branch has made unremitting efforts for two or three years, and has made several declarations. After the declaration of “falling the list†in the previous two years, there was no loss of confidence.
After that, the Power Tools Industry Association deeply understood the industry situation, specifically analyzed the production and operation performance of some key key enterprises in the power tool industry in China, and summarized the profound changes in the power tool industry in China in recent years and the achievements in implementing brand engineering. The promotion committee submitted an application.
At the same time, many power tool companies in China's power tool industry, together with local technical supervision departments, actively called for the inclusion of power tools in the catalogue of China's famous brand products. The power tool industry association and some power tool companies have been highly valued by the China Electrical Equipment Industry Association and the China Machinery Industry Federation and have received strong support.
The industry generally believes that cultivating and selecting Chinese famous brand power tools will greatly encourage and promote the construction of brand engineering in the industry.
The first batch of Chinese famous brand electric tools were released during the year.
A few days ago, the China Famous Brand Strategy Promotion Committee released the 2007 China Famous Brand Product Evaluation Catalogue. According to the Catalogue, companies with sales of more than 300 million yuan in the power tool industry in 2006 are eligible to declare the title of China's famous brand products.