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Although the sales of domestic small-displacement vehicles are booming, the survey shows that consumers still lack confidence in the products of their own brands in the high-end market. Analysts believe that in order to gain a firm foothold in the mid-to-high end market, the automaker’s auto brand will have to pass through three levels.
Accessories close
The quality of the parts determines the quality of the vehicle. Therefore, as a source of automotive quality, we strictly control parts and components partners.
And the quality of its products has become the top priority for auto manufacturers, especially the production of their own brands. Previously, due to the main economic market, domestic self-owned brands in order to save costs, reduce the price, in the process of selecting the supporting manufacturers, the price of attention far exceeds the quality. The consequence of this behavior is that it misleads consumers to have a negative impression that home-made cars are low in positioning and unable to compete with foreign brands and joint venture brands.
Analysts believe that once the independent brands change their spare parts purchase strategies, the gap with multinational companies will quickly shrink.
The biggest advantage of self-supporting is that quality can be controlled automatically. The retrospective system is interlocking, leaving no dead ends.
Process related
In manufacturing, craftsmanship and technology are equally important, and it determines the grade of the vehicle. Masaki Taketani, an analyst who focuses on the Asian market, once stated that due to the gap in design, manufacturing processes, and technology R&D between the Chinese auto industry at this stage, at least until 2020, Chinese automakers could not play an important role in the US market. At present, mainstream domestic auto makers have noticed this point. While introducing technology and strengthening independent research and development capabilities, the level of technology continues to increase.
Some professionals believe that first-class equipment is a prerequisite for improving the level of technology. At present, in terms of equipment, the gap between domestic mainstream manufacturers and foreign countries is not large.
Quality related
The industry believes that to ensure the quality of automobiles, not only sophisticated equipment and high-quality components are needed, but also manufacturers must do three things. First of all, the production management process must be scientific; secondly, it must have professional talents; and third, it should be responsible for the users.
At present, China's auto companies have begun to actively promote the international leading production experience. For instance, the Great Wall initiated the "Operation Wolf Rabbit" and wanted to rebuild the GLM culture to ensure the quality of Haval. Foton Motor fully introduced Toyota Motor Corp's TPS production management system and the "one stream" concept. The introduction of advanced management ideas has greatly improved the sense of quality of auto production personnel.
In terms of professionals, as a representative of independent brands, Great Wall Motors, Chery Automobiles, and Brilliance Automotive all have a complete R&D system.
Professionals believe that a car that is invisible to the user can only be truly real. It is a real good car.
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