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In recent days, rumors about Zhengzhou Nissan have continued, such as preparations for the introduction of Nissan's Tuileke and Qijun, production of Dongfeng brand SUVs and MPVs. Among them, Zhengzhou Nissan will produce a diesel pickup truck, which will undoubtedly bring great impact to the production of high-end diesel pickup trucks with "double bells" - Jiangling and Qingling.
Pickup is an "imported product" that originated in the United States and is currently one of the most popular and best-selling models in the United States. According to the 2004 US auto market rankings, sales are ranked first in the pickup truck category. However, after the pickup came to China, due to the old and traditional classification standards of the vehicles, the pickups were regarded as trucks, which resulted in various restrictions on large and medium-sized cities with market potential. The market has been tepid and the manufacturers who produce pickup trucks are mainly It has stabilized over 10 companies including Zhengzhou Nissan, Qingling, Jiangling and Great Wall.
Due to different development processes and strengths of the company, the products form high-, middle-, and low-end series. In the initial period, Jiangling and Qingling produced high-end diesel pickup trucks by introducing Japanese Isuzu models and technology, followed by the introduction of Nissan Nissan gasoline pickup trucks by Zhengzhou Nissan. FuDa introduced Mazda models, and the four were in the high-end pickup market. Jiangling began brand integration in 2001, and no longer used the Isuzu brand (Isuzu did not allow it to use the ISUZU trademark), and pulled down the price and retreated to mid-range pickup, which greatly increased sales. The middle and low-grade pickup trucks are mainly occupied by private and state-owned enterprises that have entered successively. In the 1970s, Toyota HULUX was the basic platform. Recently, they have also copied Isuzu’s body shapes, such as Great Wall, ZTE, and Fukuda. Due to the technical threshold, the high-end market has been controlled by Zhengzhou Nissan and Qingling. Zhengzhou Nissan has been thriving in the high-end gasoline pickup market for many years. However, since the second half of last year, the price of oil has continued to rise. The economics of diesel pickups have been favored by consumers. It is advisable for Zhengzhou Nissan to launch diesel pickups in a timely manner.
Zhengzhou Nissan is Nissan's first joint venture vehicle manufacturer in China and has been producing Nissan's premium NISSAN gasoline pickups and SUVs. Its pickup trucks are known for their high quality and high price, and their market share has consistently reached over 50% of the high-end pickup market. Last year, it reached 59.5% and became a representative of high-grade pickup trucks. Its SUV model Paladin was more challenging in the Dakar Rally twice in 2004 and 2005. Recently, Dongfeng Limited President Nakamura Kajiki talked about the development prospects of Zhengzhou Nissan, saying that the sales network of Dongfeng Nissan and Zhengzhou Nissan will not be merged. Zhengzhou Nissan still focuses on producing Nissan SUVs and pickup trucks, but in order to enhance competitiveness, consideration is being given. The Nissan NISSAN high-grade pickup truck from Zhengzhou Nissan was equipped with a Nissan diesel engine, which improved the Zhengzhou Nissan pickup truck's product line.
With the support of Dongfeng Nissan, mature technology of the D22, and the introduction of Nissan's engine, the diesel pickup truck newly launched by Zhengzhou Nissan is actually a local version of Nissan's overseas sales of prototypes. After the model is put into the market, it will directly target Jiangling and Qingling to seize the market share of medium and high-grade diesel pickups. As early as a year ago, Zhengzhou Nissan executives had revealed their strategic goals and they had shown that they did not meet their intention to compete in the high-end gasoline pickup market.
At present, Zhengzhou Nissan did not disclose the pricing of this diesel pickup, but as the domestic “king of pickups†to enter the diesel pickup market, Zhengzhou Nissan will undoubtedly have an impact on the current market structure. According to reports, Jiangling and Qingling, both of which are mid- to high-end diesel pickup truck manufacturers, are priced at around RMB 100,000. Zhengzhou Nissan diesel pickup trucks have entered the field, and their prices are bound to have a greater impact on the “double bellsâ€. Force interval. The relevant person expects that if the price of Zhengzhou Nissan is set lower, it will trigger a “double-sleeved†counterattack; and Zhengzhou’s Nissan’s suppression of “double-sleeves†and “double-sleeved†price adjustment will affect low-grade pickup trucks, so the pickup market is extremely There may be major changes. (Cheetah)