·Beijing has become the first market for pure electric vehicles in China

Recently, benefiting from the favorable policy announcement, the new energy automobile industry has ushered in an inflection point. In September, the sales volume and order volume of major new energy vehicles all went up all the way, and sales showed a blowout trend, creating a new peak in consumption. Data show that from January to August this year, China's new energy vehicles produced a total of 31,137 vehicles, an increase of 328%. In terms of sales volume, China's new energy vehicles sold 20,477 vehicles in the first half of the year, a year-on-year increase of 2.2 times, exceeding the full year of 2013. According to the current growth rate, the production and sales of domestic new energy vehicles will increase by 300% year-on-year in accordance with the current growth rate of the national “863 Program” energy conservation and new energy vehicle major project expert group leader.
The reporter learned from BAIC New Energy that from January to September 2014, the cumulative orders reached 3,750 units, becoming the sales champion of pure electric vehicles in Beijing and even the whole country. In September, the gold explosion period was ushered in. There were 1,867 orders in a single month, accounting for about 50% of the sales in the first nine months. Among them, on the day of the implementation of the tax exemption policy on September 4, Beiqi New Energy delivered 90 E150EVs at one time. On September 14th, the newsletter was re-transmitted. On the same day, the private purchase of E150EV pure electric vehicles reached 101 vehicles, breaking through the 100 mark and becoming the biggest sales in a single day of the month. Beijing has consistently adhered to the idea of ​​new energy vehicles based on pure electric vehicles. The long-term accumulation of supporting facilities such as charging equipment and distribution channels has made Beijing the first market for private consumption of pure electric vehicles in China.
In addition, BAIC New Energy's sales in other first- and second-tier cities have blossomed. Only in the past 11th National Day Golden Week, E150EV sold 122 cars in Changzhou, Tianjin and other places, laying a good foundation for the sprint of sales in October. According to insiders, the breakdown of the foreign market is mainly affected by the test drive activities of “Ten Cities and One Thousand Yuans 1 Yuan Experience”, covering Tianjin, Qingdao, Nanjing, Changzhou, Suzhou, Hangzhou, Shanghai, Changsha, Guangzhou, Shenzhen, etc. 10 cities. Beiqi New Energy is firmly anchored in the North China Base. At the same time, it affects the East China market and the South China market. Currently, it is also preparing a special pure electric vehicle experience store. The experience marketing has made the foreign market form an initial scale.
Insiders pointed out that the favorable policies that have been frequently issued have already formed a superimposed release effect. Coupled with the direct stimulation of the tax exemption policy in September, the purchase cost of new energy vehicles is very close to the bottom line accepted by consumers, the policy factors and the cost reduction. The drive provides an open space for new energy vehicles. The sales performance in September also indicates that China's new energy auto industry will enter the “growth period” from the “importation period”.
In fact, the state's policy subsidies and preferential measures for new energy vehicles have been going on. Since January 1, 2014, a new round of subsidies for new energy vehicles has been introduced. Many governments have also announced new catalogues of new energy subsidies, as well as exemption from licenses and local subsidies, especially in the exemption of tax policies. After implementation, the cost of car purchase is further reduced. Based on the current hot-selling E150EV models on the market, the purchase tax of 7,000 yuan will be saved. In addition, pure electric vehicles have only one-tenth of the cost of fuel vehicles. The high cost performance makes consumers tempted.
In addition to the cost reduction, the gradual improvement of charging facilities is also a major incentive for the new energy vehicle market. Multi-sectors are working together to lay out the construction of new energy vehicle infrastructure, adopting the model of government and enterprise co-construction, liberalizing policies on charging location selection and capital introduction, expanding the scope, and striving to improve the layout of charging facilities as soon as possible. It is understood that the Beijing Municipal Science and Technology Commission plans to complete the construction of 1,000 public fast charging piles at the end of the year to meet the charging needs of surrounding users. In addition, the relevant policies require no less than 18% of the newly built residential parking spaces to be equipped with charging piles. Shanghai, Shenzhen, Hefei and other cities have also listed electric vehicle charging piles as “standard equipment” for new residential areas.
However, the hot new energy vehicle market in September is a short-lived or sustainable one. The person in charge of Beiqi New Energy said in an interview that with the continuous support of the government's support policies and stimulus policies, consumers of pure electric vehicles can be clearly felt. Anxiety and wait and see are also decreasing. Not only relying on policy regulation, new energy vehicles also have certain market competitiveness in terms of technology and stability. For example, the EV200, which will be listed at the end of the year, uses the ternary battery of South Korea's SK Group, and the battery capacity is expanded to 30.4 kWh. The economic driving speed can reach 240 kilometers, and it can exceed 200 kilometers under working conditions. The battery life is over 200 years and 200,000 kilometers. To a large extent, it has solved the mileage anxiety of consumers on new energy vehicles. Under the influence of policy subsidies, the expiration of the index in the first half of the year, and the gradual improvement of charging facilities, we have reason to believe that the sales of new energy vehicles will continue to strengthen.

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