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2014 LED industry trend forecast
In the coming year, the development of LED will face more opportunities and challenges. During this period, the business strategy of LED companies is particularly important. Combining environmental advantages, making a special brand, and achieving scale effect are effective ways for LED companies to respond to market risks in the future. 2014 LED industry trend forecast: 1. In 2014, LED began to be reshuffled. After the development of the domestic LED industry in the past few years, it has made great progress in technology, scale and products, but it also faces many problems. LED overcapacity, numerous companies, uneven product performance levels, price wars, and many companies do not have a clear and clear enterprise and product positioning. It is understood that the LED industry will be reshuffled in the next five years. Whether it is a listed company, a state-owned enterprise or a private enterprise, it will face a very severe situation in the next five years. Especially in the next three years, the LED industry big fish to eat small fish, fast fish to eat slow fish, will be the normal state of the industry, because the market space is so large, this is the inevitable result of market rules. Non-listed companies may be largely eliminated or integrated. 2. The global LED light source replacement tide will be officially launched in the fast-developing LED lighting market. Lighting manufacturers have integrated resources and enhanced competitiveness through acquisition of channels and technologies. At present, most of the lighting manufacturers are equipped with various wireless transmission technologies and overall intelligent control technology, and even green building solutions with various renewable energy sources, so the business opportunities in the future are quite large. In addition, the promotion of brand image can expand the bargaining space of lighting manufacturers, and can also get rid of the dilemma of continuous price competition. 3. In 2014, the shipment of LED lighting products increased by 70%, and the output value reached 17.8 billion US dollars. The penetration rate of LED lighting in the global market is rapidly increasing. In 2014, the output value of LED lighting will reach 17.8 billion US dollars, and the total number of LED lighting products shipped will reach 1.32 billion. Only, compared with 2013 growth 68. LED industry institutions said that the global LED lighting product replacement tide is caused by the rapid decline in prices, among which the alternative light source products are the most obvious, bulbs and lamps are the most popular alternative light source. Types, respectively, accounted for the 38 and 25 LED lighting products in 2013. In addition, the future demand for integrated LED lighting product types will gradually rise, especially in combination with smart lighting applications, so it is expected that the proportion of LED lighting products in 2014 will be expected year by year. Upgrade. 4. In 2014, the market trend of FlashLED will show that the penetration rate of M-type FlashLED in smart phones has reached 100. Looking at Flash business opportunities, LED operators are actively investing in the Flash market. In 2013, the specifications of FlashLED are driven by the currents of 1000mA, 500mA and 350mA. In 2014, the specifications of FlashLED will move towards M-type development. Under the driving current of 1000mA, the FlashLED with brightness of 240-250lm will continue to play the middle and high-end mainstream. On the other hand, if the customer has reduced cost considerations, and the imported models are medium and low-end models, the adoption of FlashLED will fall within the specification of driving current of 350mA and brightness below 75lm. 5. In 2014, the direct TV penetration rate exceeded 60%. The impact of LED backlight output in 2013 LEDTV penetration rate was driven to 95 level by Chinese TV manufacturers. In 2014, it is expected to completely replace CCFL. The annual TV shipments are estimated to be 2 Billion 9 million units, the annual growth rate is 3. However, the TV LED backlight production value is estimated to be 2.41 billion US dollars in 2014, and the annual growth rate is declining by 17. The main reason is that the number of LEDs used in direct-type TVs is less than that of side-light models. About 50%, and the penetration rate of direct-type models in 2014 will be as high as 60%, which is the main reason for the growth of LED TV shipments and the decline in LED output. 6, the price continues to decline, lighting demand will increase by nearly two years, the global lighting market began to show the whitening effect, while the upstream chip technology and price decline, the gap between LED lighting and traditional lighting products gradually narrowed, downstream The decline in the price of LED lighting products has become an indisputable implementation. At present, the price of LED lighting products is declining at a rate of about 20 per year. In many areas, the minimum price of LED bulbs that replace 40W or 60W is even less than 10 dollars, and it is gradually approaching the price of traditional energy-saving lamps.