The rapid development of automotive e-commerce has become a hot topic nowadays, but since its inception, it has encountered various criticisms. In contrast, tire electricity providers do not seem to have so many entanglements of car electricity providers, and some people think that the current tire electricity supplier model has matured. So, is the tire e-commerce company inciting the market position of traditional tire sellers? E-commerce model gradually gains market recognition With the e-commerce model of radiation, tire electricity supplier to adapt to market demand, the use of the Internet or mobile Internet big data to expand business, bring some convenience to consumers, and its mode is gradually gaining consumer recognition. However, it is understood that in the European tire market, tire companies use the e-commerce model to achieve market sales have accounted for 9% of total sales. In contrast, the online trading volume of China's tire industry is still relatively small, and the sales volume of e-commerce accounts for less than 5% of the total market. Whether it is an automobile e-commerce, a tire e-commerce or a traditional e-commerce, the quality of service that determines consumer word of mouth is mainly service quality. According to e-commerce experts, a good word-of-mouth evaluation is a first-step consumer trust in e-commerce, which will also serve as a reference for target audiences or intended customers. Experts expect that in the future, as the scale and function of tire e-commerce continue to improve, the traditional regional sales agency model will be broken. Some media analysts believe that from the service data of existing tire e-commerce providers, regardless of the degree of product description, or the speed of delivery and service attitude of the merchants, the scores of various tire brand flagship stores are maintained at a medium level. Of course, it can be seen from the scoring and evaluation of consumers that the current description of products by merchants is still exaggerated and the degree of satisfaction with after-sales service attitudes is generally low. According to analysis, whether the tire electricity supplier is recognized by the market, but also depends on the consumer's recognition of its price and convenience, such as buying from the Internet and buying from the traditional sales channels, which is more cost-effective? Can products purchased online be installed? and many more. Perhaps, consumers do not care much about which sales model they are. The important thing is how to do it is more beneficial to them. It takes time to form a climate It is reported that tire electricity suppliers have risen in first-tier cities such as Beijing and Shanghai. Taking Tmall as an example, a total of nine tire brands have entered the Tmall flagship store. In addition, tire electricity suppliers on JD.com and other e-commerce platforms are also active. In addition, all tire companies are generally optimistic about the market prospects for e-commerce. For example, Liao Chuhang, manager of Michelin's replacement market channel for passenger cars and light truck tires, has disclosed that at present, Michelin has expedited its repairs to 1,000 stores and it has achieved 2,000 within five years. In the second half of 2014, Michelin’s tire e-commerce sales are expected to officially start. With the floating of business opportunities in the online market, the tire electricity providers in Shandong and Jiangxi have developed rapidly. Many tire companies have begun to run hydropower operators. As the profit space of the tire e-commerce model continues to be favored, more and more tire companies have directly joined the ranks of e-commerce companies. The current consumer habits of Chinese consumers are still dominated by physical stores, especially for large items such as tires. The tangible, visible purchases in physical stores give consumers a sense of pragmatism, coupled with the characteristics of the use of the tire itself, and the relevant parties judged that the development path of tire e-commerce is still a long way to go.
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