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“Every multinational automobile company in the world has positioned the Beijing Auto Show as the most important A-class auto show in the world.†Wang Xia, president of the China Council for the Promotion of International Trade of the Automobile Industry, told the Beijing Business Daily reporter that he has expressed the status of the Beijing auto show. As an important member of the global automobile industry’s heavyweight product display and technology exchange platform, these figures have been further strengthened in 14 countries and regions, more than 2,000 manufacturers, 1,134 vehicles for display, and 118 models of world premiere cars. China's presence in the world's largest auto market.
According to industry insiders, it is not difficult to find out through the upcoming strategic plan for auto enterprises on the Beijing auto show that the focus of auto companies is shifting towards development and design, energy conservation and environmental protection, and marketing strategies. The rise of new energy industry also determines the future of auto companies. The status of the market will surely shape the world auto industry.
Volkswagen Coded New Energy
According to news recently, Volkswagen will publish plans for plug-in hybrid vehicles at the Beijing Auto Show. In the future, it may start production at FAW-Volkswagen Nanhai Plant in Foshan, Guangdong. Although the spokesman of the public did not comment on the above statement, this news undoubtedly conveyed the public's signal to increase new energy in the Chinese market.
Prior to this, in Berlin, Volkswagen signed a joint statement with SAIC and FAW. The Volkswagen Group will continue to strengthen cooperation with partners in the forward-looking technology field. Volkswagen Group will support Shanghai Volkswagen to continue to develop new energy models and carry out related joint research projects. In collaboration with FAW Group, it will develop and produce a new energy new model in China. The signed project will be part of the plan for the VW Group and its joint venture to invest 18.2 billion euros in China in 2014-2018.
While jointly producing plug-in hybrids with FAW, SAIC and Volkswagen will assist Shanghai Volkswagen in developing plug-in hybrid technologies suitable for the Chinese market in order to help Shanghai Volkswagen acquire new energy vehicle market opportunities. According to the plan, as part of China's strategy, Volkswagen Group will continue to promote the production of energy-saving and environmentally-friendly models in the next three years. Each new model will have a 20% increase in fuel efficiency compared with its predecessor model. The Volkswagen Group also plans to launch more than 15 new energy vehicles by 2018 and begin production of many of these models in 2016.
Volkswagen Group CEO Wen Deen said: “In the next few years, we will use this approach (plug-in hybrid power) to achieve the electrification of all grades of products and help the electric propulsion system achieve breakthroughs.†Obviously, the Volkswagen Group has already Electric hybrid technology is the main route for the development of new energy in the future.
People in the industry believe that the overweight of China's new energy vehicle market is an inevitable choice for its development strategy. Volkswagen’s comprehensive shift to Bluee-Motion from the Geneva Motor Show in 2013 shows that Volkswagen's medium-term technology path is clear and it first began to land on the European market. As the most important overseas market for the general public, China’s new energy vehicle strategy is definitely inevitable in China in order to maintain its market leadership and brand image.
Joint development to highlight <br> <br> In fact, since China issued a series of market strategy at the 2012 Beijing Auto Show, cross-car prices are more inclined to focus on the joint development of Chinese localization.
As early as the beginning of this month, SAIC Motor Corporation announced that it had jointly developed a new generation full-engine direct-injection engine and dual-clutch transmission jointly developed with General Motors, and named its new powertrain "CUBE-TECH". At this year's Beijing Auto Show, SAIC Motor will also display and release its new powertrain "CUBE-TECH." The power includes MGE series, SGE series direct injection engine, TST 6-speed dual clutch transmission, TST 7-speed dual clutch transmission, and a new generation of engine start-stop system.
The publication of "CUBE-TECH" technology achievements means that SAIC Motor has become the first automobile company in the state-owned large-scale automobile group and even the entire Chinese automotive industry to simultaneously capture high-efficiency engines and advanced automatic transmissions. The selection of GM four years ago and the creation of an innovative model for joint development of shared property rights have become a key strategy for SAIC to achieve its vertical breakthrough in technology deployment. The relevant person in charge of the SAIC Group stated that the entire new generation of powertrain will become SAIC's own brand new competitive advantage in the next five years.
It is worth noting that as early as last month, after Dongfeng became a shareholder of PSA, it will soon announce new cooperation results at the Beijing Auto Show. Dongfeng Fengshen will launch the first mass production mid-to-high-end concept car with the internal codename of G25. This is Dongfeng's first model after its shareholding in PSA. It will be produced at Dongfeng and PSA's joint venture Shenlong Motors' Wuhan plant and will be available in 2015. PSA's remaining president, Walan, said that Dongfeng will get more help from PSA's R&D. PSA and Dongfeng Motor Group will establish a common R&D center in China to develop new products and technologies for the robust growth of the Asian market.
Technical Progress Localized <br> <br> last year after the completion of R & D center in Changshu, Toyota's R & D in China began to speed up. At the beginning of this month, Vice Chairman and General Manager Shan Kezhong of Toyota Motor R&D Center (China) Co., Ltd. left for the job, and Mr. Ohei Ichiro will replace him. According to the Toyota China News spokesman Nguyen Nguyen, when he took office, Mr. Oppei will be responsible for the technology development and planning business in China, which will further promote the localization of technology and strengthen Toyota's technology research and development strategy in China.
In this year's Beijing Auto Show, Toyota will exhibit a variety of new energy models, including FAW Toyota's self-developed electric vehicle Lange production model will also start. According to the plan, around 2015, domestic hybrid powertrains will be equipped with new models made by FAW Toyota and GAC Toyota. As Toyota Motor Corp.’s chief executive and China’s Minister Hiroshi Tashiro promotes, “Toyota is promoting the localization of its products and technologies and is also continuously increasing its investment in China’s business. We set up a battery company, built a CVT plant, and increased factory capacity. The joint development of hybrid systems with partners... All this is due to our emphasis on the Chinese market."
At the same time, Shanghai GM will also formally release the world's latest generation of Ecotec's small-displacement engine technology at the Beijing Auto Show, and will be first equipped with the domestic new generation of Cruze, which will be launched at this auto show. "GM is working to develop engine products adapted to different market needs. The new generation of Ecotec engines covers a total of 11 engines ranging from 1.0L to 1.5L, and will be applied to 27 models of the five major brands of General Motors in 2017." Steve Kiefergas, vice president of automotive global powertrain engineering, said.
Independent marketing strategy adjustment <br> <br> compared to multinational strategic layout in China's market, feel the pressure of local brands will also publish the results of the strategic adjustment in the Beijing auto show.
It is reported that during the Beijing Auto Show, Geely will release strategic adjustment plans for its three sub-brands. Although this news has not yet been confirmed by Geely, Geely’s return to a brand has already been reflected. According to insiders, after returning to a “GEELY†brand, Geely Automobile will be targeting five product lines. Product positioning ranges from high-end products to low-end product lines: KC series, Emgrand series, Vision series, King Kong series and Panda series. The future does not rule out the addition of new product lines for new market segments.
At the same time, with the increasingly fierce competition in the auto market, self-owned brands with limited resources need to integrate existing resources to form a new “joint force†and form a clear product strategic plan to achieve a precise layout in various market segments.
In fact, Chery Automobile has completed multi-brand collection last year, returning to a “Chery†brand and creating four major product lines. At this year's Beijing Auto Show, Chery will also present the R&D results of the four product lines and demonstrate to the public the determination to increase R&D and return to the mainstream market after its return.
In addition, the Great Wall will also bring new products after the independence of the Haver brand. BYD will also focus on releasing its latest achievements in the field of new energy and demonstrate its cooperation with Daimler to produce the Tengshi brand.