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The “Dragonfly F3000 Heavy Trucks†exhibition in Shaanxi Province, with the theme of “Shaanqi Steam Truck Heavy Trucks†and “Light Railwaysâ€, set off from Xi’an and passed through five stations in southern Anhui, Daxu, Chengcheng, Heyang, and Hancheng, setting off a five-city linkage. New storm.
Five innovations set off a new storm
Regional promotion linkage. The exhibition tour is not just a simple parade, but the display of Shaanxi Auto's products, the promotion of products, the spread of word of mouth, and the deepening of brand influence. In the form of innovation and promotion, the first-ever promotion of the key regional joint promotion model (Weinan + Daxie + Chengcheng + Heyang + Hancheng) was conducted and a bold attempt was made to gradually promote it nationwide.
A variety of market promotion forms are organically combined. This exhibition tour has changed the past through only meetings, seminars and other single ways to promote the product, for the first time in the event will be a tour + product display + symposium + promotion party in a variety of forms, with on-site interaction, vehicle tasting, test ride Test drive and other forms to maximize the effectiveness of the promotion.
Product promotion is highly targeted. The exhibition tour is only the main product of Shaanxi Auto, the lightweight DeLong F3000 heavy truck, and the lightweight DeLong F3000 tractor, FC tractor, DeLong F3000 dump truck and other products as the promotion products of the road show, highlighting the DeLong F3000 products. Advantages to improve the local influence of Shaanxi Automobile Delong F3000 lightweight products in Weibei.
Tour and terminal promotions combined. During the exhibition tour, in conjunction with the terminal promotion policy, a deposit card for the on-site booking deposit payment users can be obtained with an insured amount of 10,000 yuan.
Caring for the end. During the exhibition tour, in conjunction with the 4th "China Truck Drivers Festival" just held, the first "China Truck Driver" magazine was issued to users free of charge during the tour, and the users were asked for magazine's suggestions for improvement. The contents are close to the truck drivers and Shaanxi Automobile users.
Shaanxi Automobile's lightweight DeLong F3000 heavy truck team presented the truck driver "China Truck Driver" Magazine at the largest Renhe Logistics Yard in southern Anhui
The northern Anhui region is an important resource-type logistics and distribution center in Shaanxi Province and even in the northwest region. The market represented by Chengcheng County and Hancheng City has a huge amount of heavy-duty trucks and renewed demand. Such a market has a very strong sales of Shaanxi Heavy Duty Trucks. Strong promotion effect. This exhibition tour is not just a simple parade. It has not only enriched the contents of the exhibition, but also accumulated new experience in market promotion through the five major innovations. It has prepared for the promotion of the entire country.