FAW Jiefang Xichai won the "Top Ten Innovation Brands in China's Industry" Award


The rise of Asian brands Xichai won the double award

Mr. Qian Hengrong was awarded "Top Ten Outstanding Figures for Asian Brand Innovation"

The 5th Asian Brands Festival organized by Asia's International Brand Management Supervision and Administration Center, State-owned Assets Supervision and Administration Commission of the State Council, and Hong Kong Wenhui was held on September 9, 2010 at the Hong Kong Convention and Exhibition Center. In the ceremony, FAW Jiefang Xichai was awarded the "Top Ten Innovative Brands in China's Industry" award. Director Qian Hengrong (pictured left 2) was awarded the "Top Ten Outstanding Figures for Asian Brand Innovation".

Brand is the common language of the international community, it is a dominant resource and it is the winning power for the market. On September 11, 2006, the inaugural Asian Brand Festival opened and opened the curtain for the rise of the Asian brand world. The birth of "Asian Brand 500" marks the arrival of the Asian brand era.

The 5th Asian Brands Festival, with the aim of “Branding for the Future”, aims to promote famous brands, select leading figures, promote international cooperation, promote the exchange of brand culture between Asian countries and regions, and further increase the international competitiveness of Asian brands. In this ceremony, "Samsung", "Toyota" and "China Mobile" won the "Top 500 Asian Brands". Wuxi Diesel Engine Factory of FAW Jiefang Automobile Co., Ltd. won the "China (Industry) Top Ten Innovation Brand Award". Mr. Qian Hengrong was awarded the honorary title of “Top Ten Outstanding Persons in Asian Brand Innovation”.

On the afternoon of September 9, the Asian Brand Festival held the "Strategic Theme Forum", Ji Keliang, chairman of Guizhou Moutai (168.73, 1.57, 0.94%) Liquor Corporation, Xie Changjun, general manager of Longyuan Electric Power Co., Ltd., and Jiechang Tang Five people including the director attended the theme forum. The forum held a lively discussion around brand building and brand management. When the host asked questions, the establishment of “national brand, high-end power” by the director of Qian Hengrong made Chinese brands out of Asia and into the world. The arguments from operating products to managing brands won applause from the participating experts.



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