Cars change life in China or enter the "car era"

From the launch of the new Camry to the 2012 Buick "Shuangjun" listing, to the 2012 Accord sales, and then to the appearance of the Chevrolet Malibu, the opening of the year, the high-end auto market on the fierce battle.

Behind the smoke, this market is accelerating fission, the original "binary structure" model - or emphasize the comfort of the supremacy, or the main movement control - has been divided, the other is a combination of the trend of both the demand is returning This is the consumer demand for driving and enjoyment led by Mai Ruibao.

The market segments are further subdivided. On February 15th, Chevrolet’s first global mid-to-high-end flagship Mai Rui Bao officially landed on the domestic market, launching two 2.0L and 2.4L two-displacement models and priced at RMB 162,900 to 229,900. yuan. As the oldest mid- to high-end car, Mai Ruibao will integrate precision control and comfort to meet the new generation of consumers to continuously upgrade the car demand, so as to create a new pattern of "three modes" of high-grade cars.

Prior to this, domestic consumers were still unfamiliar with this product. However, when Tony Leung appeared as a spokesperson for Mai Ruibao on various media, the market began to exclaim: the foundation for supporting high-end car wars has gone far beyond product competition. force. In this sub-market of about 20 brands, Mai Ruibao will continue to subdivide on the existing basis and create its own market with the competitiveness of the system and unique needs.

Ye Yongming, general manager of Shanghai GM Motor Co., said that in the past three years, the Chinese auto market is rising a group of consumers with huge purchase potential. They have completely experienced the Internet age and have their own unique understanding and sentiment about reform and opening up, social changes, material enrichment, urbanization, and values. Different from the previous high-level car consumer groups, this group of people is more open-minded and attaches great importance to career development. It also knows how to maintain self and enjoy life. When buying a car, you also want to combine control and comfort, but most mid-to-high-class cars do not meet their needs.

In the eyes of industry experts, unlike many models that have been upgraded on existing platforms, the eighth-generation Mai Ruibao, which is based on the GM's latest mid-to-high-class sedan platforms, is striving to create a return to the driving source, positioning itself as “a combination of driving and driving”. "It is also a change in the sub-division of the mid-to-high-end auto market.

In the era of system competitiveness, the launch of Mai Rui Bao not only means the subdivision of the mid-to-high-end auto market, but also releases another important signal that the competition for high-level cars is entering the era of system competitiveness.

“After more than 10 years of development, the mid-to-high-end car market has entered the age of brand and car models. From the initial few models, to today, there are about 20 brand models competing on the same platform. From manufacturing to sales, From product to brand, from service to word-of-mouth, system competitiveness is becoming a decisive factor in the mid- to high-level car-to-car competition, said market analysts.

According to reports, the Chevrolet Malibu team has assembled the advantages of General Motors Global and Shanghai General Motors. From R&D, engineering, procurement, manufacturing, and quality, they have all experienced global projects such as Buick "Shuangjun". In fact, last year Chevrolet has already started the "innovation-all-series era" in China. Its products, sales networks, and after-sales services have formed a powerful reputation among the new generation of consumer groups.

As of February 2012, Chevrolet dealership network has reached 552, covering 255 cities and regions in the country, and the coverage rate in third-tier cities is 58%. Chevrolet also won the 2010 J. D. Power Asia Pacific China's after-sales service satisfaction ranks first and is crowned as "China's auto after-sales service satisfaction index in 2010", becoming the first auto brand after-sales service "double crown." More importantly, Chevrolet's popularity has reached more than 99%, and the competitiveness of the system has taken shape.

It is foreseeable that Mai Ruibao, born out of the needs of a new generation of consumer groups, backed by strong system competitiveness, is expected to stage a good show to come from behind.