Wenzhou Huaze Machinery Co.,Ltd , https://www.multihzmachine.com
With the improvement of people's living standards, the concept of green, energy saving and environmental protection is highly respected by everyone. Lighting is the most energy-consuming part of our lives. When our energy-saving awareness has improved, the fourth-generation lighting source LED products are ordinary. Consumer goods are entering our lives, and the LED market is slowly opening.
The quality of LED products is very different. Although the market has expanded and the government has implemented many subsidies, the prospects of LED-related companies are still not optimistic. In the Chinese market, which is full of LED companies with uneven quality, the quality of products varies greatly. Moreover, with the impact of falling prices, many large companies have also been forced to drive down prices and suffer from low profits. Companies with poor quality and profit margins are on the verge of elimination.
China's LED lighting market has no shortage of inferior products. In order to surpass the competition in terms of price, the company that sacrifices quality is in constant stream. Some products are bad even after three days, so in China, LED lighting products cannot win trust. Now, improving this situation is a top priority for government agencies, and the importance of setting standards for LED lighting products is gradually being re-recognized.
Unknown brands flood the market. From the price point of view, there are even 3-5 yuan bulbs in the LED lighting market; the cheapest products of brand enterprises are also more than 30 yuan; a large number of unknown brand products flood the market. The confusion of this price system is seen by the industry as an imbalance in the development of the industry and structural overcapacity.
Lu Jinqing, marketing manager of LED lighting products in Philips Asia Pacific, said that because the entry barrier is not high, all the spare parts can be purchased in the market, so the traditional lighting industry and electronics industry companies are entering the LED lighting industry. The result of this is overcapacity, over-investment, and some enterprise products cannot be sold, and they can only rely on sacrificing product quality in exchange for price reduction. Philips has done sample analysis and found that some low-cost bulbs cut corners on materials, and after 3-5 months, the lights will dim. Consumers who buy in the early stage are fooled, which is a damage to the industry.
The high price is still the cost of the consumer barrier LED light source will go down, the price will also drop, but the current price of brand LED bulb 30, 40 yuan / only still makes many consumers discouraged. Although Philips has introduced a low-cost all-round bulb, it is only an entry-level base product, just a product that allows families to start using and using LEDs. Philips said that the sales of the family-friendly bulbs were better than expected, but they also admitted that the current acceptance of first- and second-tier cities is relatively high, and prices are still a constraint for promotion.
At the same time, industry insiders said: The current price of LED components is still relatively high, which has an impact on the popularity and acceptance of LEDs in the entire lighting market. In addition, consumers do not know enough about the performance characteristics of LED products, only focusing on energy saving, it is still the main problem facing LED in this popularization stage.